Online survey spawning, administration and management

• US 8,234,152 B2
• Filed: 06/12/2007
• Issued: 07/31/2012
• Est. Priority Date: 06/12/2007
• Status: Expired due to Fees

• Current Assignee: Kantar LLC
• Original Assignee: InsightExpress LLC (WPP PLC)
• Inventors: Jepson, Stephen, Powlette, Jody Francis, Queenan, Michael
• Primary Examiner(s): PATS, JUSTIN
• Application Number:
  US11/811,963
• Publication Number:
  US 20080313010A1
• Time in Patent Office: 1,876 Days
• Field of Search: 705/7.29, 705/7.32, 705/14.41, 705/14.42, 705/14.43, 705/14.44
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0245 Surveys

Abstract

A method and apparatus for spawning and management of online surveys is provided. An administration and redirector subsystem (ARS) is used manage ongoing surveys for a plurality of sites. Surveys can be added to or removed from individual sites using the ARS. The ARS also tracks statistics for individual surveys. Redirector tags invite users to participate in surveys and track user survey participation through cookies. The system can be used to conduct advertisement effectiveness studies. Tracker tags and corresponding cookies are used to track users who have viewed content containing the tag. Each study is issued a unique content tag, but uses the same redirector tag.

Claims

1. A method for administering surveys, the method comprising the steps of:

including in a first web page, sent from a publisher to a client, a redirector tag that causes cookie information stored at said client to automatically be provided from said client to a redirector in response to the first web page being decoded at said client;

wherein the cookie information was stored at the client in response to a tracker tag being contained in a content item, associated with a first ad campaign of a plurality of ad campaigns, in a second web page that was previously received by the client;

wherein the cookie information includes an identifier of the first ad campaign;

receiving, at the redirector, the cookie information provided by the client in response to the redirector tag; and

in response to the redirector receiving the cookie information provided by the client in response to the redirector tag, performing the steps of;

selecting a selected survey from a plurality of available surveys based, at least in part, on the identifier of the first ad campaign in the cookie information provided by the client in response to the redirector tag;

wherein a first survey of the plurality of available surveys is associated with the first ad campaign and a second survey of the plurality of available surveys is associated with a second ad campaign of the plurality of ad campaigns;

generating and displaying an invitation to participate in the selected survey;

wherein the method is performed by one or more computing devices.

2. The method of claim 1 further comprising adding a survey to said plurality of available surveys without changing the redirector tag.

3. The method of claim 1 further comprising removing a survey from said plurality of available surveys without changing the redirector tag.

4. The method of claim 1 further comprising causing the redirector tag to be hard-coded in a plurality of web pages published by said publisher.

5. The method of claim 1 further comprising causing the redirector tag to be dynamically inserted into a plurality of web pages, published by said publisher, in response to one or more of the plurality of web pages being provided to clients.

6. The method of claim 1 wherein the redirector tag causes a cookie to be placed on said client, wherein said cookie indicates which surveys users of the client have been invited to.

7. The method of claim 1 wherein the redirector tag causes a cookie to be placed on said client, wherein said cookie indicates which surveys users of the client have participated in.

8. The method of claim 1 wherein the step of selecting a selected survey is performed based, at least in part, on particular cookie information from one or more cookies that are stored at said client.

9. The method of claim 8 wherein the particular cookie information indicates that one or more advertisements have previously been displayed at said client.

10. The method of claim 1 wherein information provided by the client in response to the redirector tag includes information about the first web page.

11. The method of claim 10 wherein the information about the first web page includes a URL of the first web page.

12. The method of claim 1 further comprising determining whether to assign a user of the client to a control group or to a test group based on the cookie information.

13. The method of claim 1 wherein:

second cookie information was stored at the client in response to a second tracker tag being contained in a second content item in a third web page previously received by the client;

the step of selecting a survey is performed based, at least in part, on which content items were provided to users of said client.

14. The method of claim 1 wherein:

the step of selecting a survey is performed based, at least in part, on whether the content item was included in any web page that was provided to said client.

15. The method of claim 1, wherein the content item was delivered to the client from a publisher other than said publisher.

16. The method of claim 1, wherein the cookie information indicates that the client has previously received particular content items from web pages published by a plurality of publishers.

17. The method of claim 1, wherein the content item was delivered to the client from a publisher other than said redirector.

18. The method of claim 1, wherein the invitation to participate in the selected survey is a pop-up.

19. The method of claim 1, wherein the redirector tag is a tag that causes any cookies, that are stored at said client due to said client having previously received one or more web pages that contain any content items that include tracker tags, to be delivered to the redirector.

20. A non-transitory computer-readable storage medium storing one or more sequences of instructions which, when executed by one or more processors, cause performance of:

including in a first web page, sent from a publisher to a client, a redirector tag that causes cookie information stored at said client to automatically be provided from said client to a redirector in response to the first web page being decoded at said client;

wherein the cookie information was stored at the client in response to a tracker tag being contained in a content item, associated with a first ad campaign of a plurality of ad campaigns, in a second web page that was previously received by the client;

wherein the cookie information includes an identifier of the first ad campaign;

receiving, at the redirector, the cookie information provided by the client in response to the redirector tag; and

in response to the redirector receiving the cookie information provided by the client in response to the redirector tag, performing the steps of;

selecting a selected survey from a plurality of available surveys based, at least in part, on the identifier of the first ad campaign in the cookie information provided by the client in response to the redirector tag;

wherein a first survey of the plurality of available surveys is associated with the first ad campaign and a second survey of the plurality of available surveys is associated with a second ad campaign of the plurality of ad campaigns;

generating and displaying an invitation to participate in the selected survey.

21. The non-transitory computer-readable storage medium of claim 20, wherein the one or more sequences of instructions further comprise instructions for adding a survey to said plurality of available surveys without changing the redirector tag.

22. The non-transitory computer-readable storage medium of claim 20, wherein the one or more sequences of instructions further comprise instructions for removing a survey from said plurality of available surveys without changing the redirector tag.

23. The non-transitory computer-readable storage medium of claim 20, wherein the one or more sequences of instructions further comprise instructions for causing the redirector tag to be hard-coded in a plurality of web pages published by said publisher.

24. The non-transitory computer-readable storage medium of claim 20, wherein the one or more sequences of instructions further comprise instructions for causing the redirector tag to be dynamically inserted into a plurality of web pages, published by said publisher, in response to one or more of the plurality of web pages being provided to clients.

25. The non-transitory computer-readable storage medium of claim 20, wherein the one or more sequences of instructions further comprise instructions for the redirector tag causing a cookie to be placed on said client, wherein said cookie indicates which surveys users of the client have been invited to.

26. The non-transitory computer-readable storage medium of claim 20, wherein the one or more sequences of instructions further comprise instructions for the redirector tag causing a cookie to be placed on said client, wherein said cookie indicates which surveys users of the client have participated in.

27. The non-transitory computer-readable storage medium of claim 20, wherein selecting a selected survey is performed based, at least in part, on particular cookie information from one or more cookies that are stored at said client.

28. The non-transitory computer-readable storage medium of claim 27, wherein the particular cookie information indicates that one or more advertisements have previously been displayed at said client.

29. The non-transitory computer-readable storage medium of claim 20, wherein information provided by the client in response to the redirector tag includes information about the first web page.

30. The non-transitory computer-readable storage medium of claim 29, wherein the information about the first web page includes a URL of the first web page.

31. The non-transitory computer-readable storage medium of claim 20 wherein the one or more sequences of instructions further comprise instructions for determining whether to assign a user of the client to a control group or to a test group based on the cookie information.

32. The non-transitory computer-readable storage medium of claim 20 wherein:

second cookie information was stored at the client in response to a second tracker tag being contained in a second content item in a third web page previously received by the client;

selecting a survey is performed based, at least in part, on which content items were provided to users of said client.

33. The non-transitory computer-readable storage medium of claim 20 wherein:

selecting a survey is performed based, at least in part, on whether the content item was included in any web page that was provided to said client.

34. The non-transitory computer-readable storage medium of claim 20, wherein the content item was delivered to the client from a publisher other than said publisher.

35. The non-transitory computer-readable storage medium of claim 20, wherein the cookie information indicates that the client has previously received particular content items from web pages published by a plurality of publishers.

36. The non-transitory computer-readable storage medium of claim 20, wherein the content item was delivered to the client from a publisher other than said redirector.

37. The non-transitory computer-readable storage medium of claim 20, wherein the invitation to participate in the selected survey is a pop-up.

38. The non-transitory computer-readable storage medium of claim 20, wherein the redirector tag is a tag that causes any cookies, that are stored at said client due to said client having previously received one or more web pages that contain any content items that include tracker tags, to be delivered to the redirector.