Method for internet based advertising and referral using a fixed fee methodology

• US 8,234,157 B2
• Filed: 07/24/2006
• Issued: 07/31/2012
• Est. Priority Date: 07/24/2006
• Status: Active Grant

• Current Assignee: Emergency 24 Incorporated
• Original Assignee: Emergency 24 Incorporated
• Inventors: Monteverde, Dante, Devereaux, Patrick, Viadimirskiy, Arsen, Piscotti, Gemma, Larson, Baird
• Primary Examiner(s): Dagnew, Saba
• Application Number:
  US11/459,519
• Publication Number:
  US 20080033796A1
• Time in Patent Office: 2,199 Days
• Field of Search: 705/14, 705/37
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of advertising a first web site on a second web site comprising with a fixed compensation based methodology. The method includes providing an upper level category and a lower level category, assigning at least one keyword to each of the categories, respectively assigning fixed amounts of compensation to the keywords that the first web sites will pay, assigning the second web site to any one of the categories, thereby defining a second web site category, associating the first web site with any of the keywords and with the amount of compensation assigned to such keywords, thereby defining at least one first web site category, in response to receiving a request from the second web site, determining the second web site category, and providing to the second web site a hyperlink to the first web site. In response to an Internet user selecting any one of the hyperlinks, awarding the second web site at least a portion of the fixed amount of compensation assigned to the keyword that substantially matches the queried keyword and with which the first web site corresponding to the selected hyperlink is associated.

Claims

1. A computer-implemented method of Internet based advertising wherein a first website is advertised on a second website, the method comprising:

providing an upper level category and a lower level category;

assigning a keyword to each of the upper and lower level categories;

respectively assigning fixed amounts of compensation to the keywords, thereby defining an upper level fixed amount of compensation and a lower level fixed amount of compensation;

analyzing a performance level of the second website;

associating the second website with either of the upper and lower level categories based on the performance level of the second website, thereby defining a second website level category, the second website being associated with the lower level category when the performance level of the second website is lower than a performance level threshold;

associating the first website with the keyword, thereby defining a first website keyword;

in response to the second website requesting hyperlinks to websites associated with the keyword, providing to the second website a hyperlink to the first website; and

in response to a user selecting the hyperlink, compensating the second website at least a portion of either of the upper level fixed amount of compensation or the lower level fixed amount of compensation based on the second website level category.

2. The method as claimed in claim 1, further comprising associating the first website with either of the upper and lower level categories, thereby defining a first website level category.

3. The method as claimed in claim 1, wherein the performance level of the second website is based on at least one criterion selected from the group consisting of a keyword conversion rate, a first website satisfaction value, a market penetration value, a market competitiveness value, a keyword click-thru rate, and a keyword query type.

4. The method as claimed in claim 1, wherein the step of assigning fixed amounts of compensation to the keywords includes assigning a first amount of compensation to the keyword assigned to the upper level category and a second amount of compensation to the keyword assigned to the lower level category, wherein the first amount of compensation is greater than the second amount of compensation.

5. The method as claimed in claim 1, wherein the step of in response to the second website requesting hyperlinks to websites associated with the keyword, providing to the second website a hyperlink to the first website, includes the second website sending a keyword query having a queried keyword.

6. The method as claimed in claim 5, further comprising associating the first website with either of the upper and lower level categories, thereby defining a first website level category.

7. The method as claimed in claim 6, wherein the step of in response to the second website requesting hyperlinks to websites associated with the keyword, providing to the second website a hyperlink to the first website, includes providing the hyperlink to the first web site only if the first website level category matches the second website level category.

18. The method as claimed in claim 2, wherein the step of providing to the second website the hyperlink to the first website includes providing the hyperlink to the second website only if the first website level category matches the second website level category.

19. The method as claimed in claim 6, wherein the step of providing to the second website the hyperlink to the first website includes providing the hyperlink only if the first website level category matches the second website level category and the first website keyword substantially matches the queried keyword.

8. A computer-implemented method of Internet based advertising wherein a first website is advertised on a second website, the method comprising:

providing an upper level category and a lower level category;

respectively assigning first and second keywords to the upper and lower level categories;

respectively assigning fixed amounts of compensation to the first and second keywords, thereby defining an upper level fixed amount of compensation and a lower level fixed amount of compensation

analyzing a performance level of the second website;

associating the second website with either of the upper and lower level categories based on the performance level of the second website, thereby defining a second website level category, the second website being associated with the lower level category when the performance level of the second website is lower than a performance level threshold;

associating the first website with the first and second keywords; and

in response to the second website requesting hyperlinks to websites associated with either of the first and second keywords, providing to the second website a hyperlink to the first website.

9. The method as claimed in claim 8, wherein the performance level of the second website is based on at least one criterion selected from the group consisting of a keyword conversion rate, a first website satisfaction value, a market penetration value, a market competitiveness value, a keyword click-thru rate and a keyword query type.

10. The method as claimed in claim 8, further comprising arranging the hyperlink in an arranged results list among a plurality of hyperlinks based upon a performance level of the first website.

11. The method as claimed in claim 10, wherein the performance level of each of the plurality of first web sites includes a respective conversion rate for each of the plurality of first web sites.

12. The method as claimed in claim 8 wherein the hyperlink includes a description of the first website.

13. The method as claimed in claim 8 further comprising, in response to a user selecting the hyperlink, compensating the second website at least a portion of either of the upper level fixed amount of compensation or the lower level fixed amount of compensation based on the second website level category.

14. The method as claimed in claim 8 further comprising, in response to the second website requesting hyperlinks to websites associated with either of the first and second keywords, providing to the second website a hyperlink to the first website, and in response to a user selecting the hyperlink to the first website, charging the first website an amount corresponding to the fixed amount of compensation assigned to the keyword requested by the second website.

15. A computer-implemented method of Internet based advertising wherein a plurality of first websites are advertised on a second website, the method comprising:

providing an upper level category and a lower level category;

respectively assigning a keyword to each of the upper level and lower level categories;

respectively assigning fixed amounts of compensation to the keywords, thereby defining an upper level fixed amount of compensation and a lower level fixed amount of compensation;

analyzing a performance level of the second website;

associating the second website with either of the upper and lower level categories based on the performance level of the second website, thereby defining a second website level category, the second website being associated with the lower level category when the performance level of the second website is lower than a performance level threshold;

associating the plurality of first websites with the keyword, thereby defining a first website keyword;

determining the performance level of each of the first websites; and

in response to the second website requesting hyperlinks to websites associated with the keyword, providing to the second website respective hyperlinks to the first websites associated with the keyword in an order based on the performance level of the first websites to thereby create an arranged results list.

16. A computer-implemented method of Internet based advertising wherein a first website is advertised on a second website, the method comprising:

providing an upper level category and a lower level category;

respectively assigning a keyword to each of the upper and lower level categories, thereby defining a keyword level category;

respectively assigning fixed amounts of compensation to the keywords, thereby defining an upper level fixed amount of compensation and a lower level fixed amount of compensation;

analyzing a performance level of the second website;

associating the second website with either of the upper and lower level categories based on the performance level of the second website, thereby defining a second website level category;

associating the first website with the keyword and the keyword level category, thereby defining a first website level category; and

in response to the second website requesting hyperlinks to websites associated with the keyword, providing to the second website a hyperlink to the first website only if the first website level category substantially matches the second website level category.

17. The method as claimed in claim 16 further comprising, in response to a user selecting the hyperlink to the first website, charging the first website the fixed amount of compensation assigned to the keyword that substantially matches the keyword.

20. The method as claimed in claim 16, where in the step of associating the second website with either of the upper and lower level categories based on the performance level of the second website, thereby defining a second website level category, includes the second website being assigned to the lower level category when the performance level of the second website is lower than a performance level threshold.