Impression normalization

• US 8,235,814 B2
• Filed: 12/12/2008
• Issued: 08/07/2012
• Est. Priority Date: 12/13/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Willis, Daniel, Doiron, Michael
• Primary Examiner(s): Dickey, Thomas L
• Application Number:
  US12/334,014
• Publication Number:
  US 20090186695A1
• Time in Patent Office: 1,334 Days
• Field of Search: 705/28, 705/37, 463/31
• US Class Current: 463/31
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An impression normalization function can be established and applied against recorded values for impressions occurring in two or more games. A normalized impression record is created to provide advertisers independent and realistic measurements by which they can compare impressions to enable agreement on the degree of exposure offered by a given advertisement.

Claims

1. A method, comprising:

identifying impression data associated with display of content during execution of at least one game, the impression data including respective display values for a plurality of display metrics characterizing each appearance of the content during the at least one game;

identifying a normalization function for a first display metric among the plurality of display metrics, the normalization function scales the respective display value for the first display metric based at least on the respective display value for two other display metrics among the plurality of display metrics, the two other display metrics being different from the first display metric; and

generating, by a processor, normalized impression data based on application of the normalization function to the identified impression data, where the normalized impression data represents a normalized occurrence of impressions and includes at least a respective normalized value for the first display metric for each appearance of the content during the at least one game.

2. The method of claim 1, further comprising identifying a reference set of data, and wherein generating the normalized impression data based on the application of the normalization function to the identified impression data comprises:

generating normalized impression data based on the application of the normalized function to the identified impression data, the application of the normalized function based at least in part on the reference set of data.

3. The method of claim 1, wherein the plurality of display metrics include two or more of impression length, percentage of screen occupied by the content, percentage of content occlusion, quality of the content impression, and angle of vision.

4. The method of claim 1, further comprising generating a report, the report including the generated normalized impression data.

5. The method of claim 1, wherein:

the first display metric is an impression length metric, and the two other display metrics includes a second display metric and a third display metric, the second display metric for measuring a percentage of screen occupied by the content during each appearance of the content, and the third display metric for measuring a percentage of content occlusion during each appearance of the content; and

the normalization function scales a display value of the impression length metric for each appearance of the content based on respective reference values and respective display values of the second and third display metrics.

6. The method of claim 5, wherein:

the normalization function scales the display value of the impression length metric according to a formula,

7. A system, comprising:

one or more processors; and

memory having instructions stored thereon, the instructions, when executed by the one or more processors, cause the processors to perform operations comprising;

identifying impression data associated with display of content during execution of at least one game, the impression data including respective display values for a plurality of display metrics characterizing each appearance of the content during the at least one game;

identifying a normalization function for a first display metric among the plurality of display metrics, the normalization function scales the respective display value for the first display metric based at least on the respective display value for two other display metrics among the plurality of display metrics, the two other display metrics being different from the first display metric; and

generating normalized impression data based on the application of the normalization function to the identified impression data, where the normalized impression data represents a normalized occurrence of impressions and includes at least a respective normalized value for the first display metric for each appearance of the content during the at least one game.

8. The system of claim 7, wherein the operations further comprise for identifying a reference set of data, and wherein generating the normalized impression data based on the application of the normalization function to the identified impression data comprises:

generating normalized impression data based on the application of the normalized function to the identified impression data, the application of the normalized function based at least in part on the reference set of data.

9. The system of claim 7, wherein the plurality of display metrics include two or more of impression length, percentage of screen occupied by the content, percentage of content occlusion, quality of the content impression, and angle of vision.

10. The system of claim 7, wherein the operations further comprise generating a report, the report including the generated normalized impression data.

11. The system of claim 7, wherein:

the first display metric is an impression length metric, and the two other display metrics includes a second display metric and a third display metric, the second display metric for measuring a percentage of screen occupied by the content during each appearance of the content, and the third display metric for measuring a percentage of content occlusion during each appearance of the content; and

the normalization function scales a display value of the impression length metric for each appearance of the content based on respective reference values and respective display values of the second and third display metrics.

12. The system of claim 11, wherein:

the normalization function scales the display value of the impression length metric according to a formula,

13. A non-transitory computer-readable medium having instructions stored thereon, the instructions, when executed by one or more processors, cause the processors to perform operations comprising:

identifying impression data associated with display of content during execution of at least one game, the impression data including respective display values for a plurality of display metrics characterizing each appearance of the content during the at least one game;

identifying a normalization function for a first display metric among the plurality of display metrics, the normalization function scales the respective display value for the first display metric based at least on the respective display value for two other display metrics among the plurality of display metrics, the two other display metrics being different from the first display metric; and

generating normalized impression data based on the application of the normalization function to the identified impression data and includes at least a respective normalized value for the first display metric for each appearance of the content during the at least one game.

14. The computer-readable medium of claim 13, wherein the operations further comprise identifying a reference set of data, and wherein generating the normalized impression data based on the application of the normalization function to the identified impression data comprises:

generating normalized impression data based on the application of the normalized function to the identified impression data, the application of the normalized function based at least in part on the reference set of data.

15. The system computer-readable medium of claim 13, wherein the plurality of display metrics include two or more of impression length, percentage of screen occupied by the content, percentage of content occlusion, quality of the content impression, and angle of vision.

16. The computer-readable medium of claim 13, wherein the operations further comprise generating a report, the report including the generated normalized impression data.

17. The computer-readable medium of claim 13, wherein:

the first display metric is an impression length metric, and the two other display metrics includes a second display metric and a third display metric, the second display metric for measuring a percentage of screen occupied by the content during each appearance of the content, and the third display metric for measuring a percentage of content occlusion during each appearance of the content; and

the normalization function scales a display value of the impression length metric for each appearance of the content based on respective reference values and respective display values of the second and third display metrics.

18. The computer-readable medium of claim 17, wherein:

the normalization function scales the display value of the impression length metric according to a formula,