Methods and systems for mobile coupon placement
First Claim
1. A system for targeting mobile coupon placement on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
- receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request isa transaction, wherein the transaction corresponds to a purchase of one or more goods via the mobile communication facility;
receiving information corresponding to a rendering capability of the mobile communication facility, wherein the rendering capability comprises a model of the mobile communication facility;
selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic associated with the user; and
transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.
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Accused Products
Abstract
In embodiments, the present invention provides for a computer-implemented method for mobile coupon placement on a mobile communication facility including the steps of (a) receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility; (b) receiving information corresponding to a rendering capability of the mobile communication facility; (c) selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic, or usage history characteristic, or geographic datum; and (d) transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.
633 Citations
4 Claims
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1. A system for targeting mobile coupon placement on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
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receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is a transaction, wherein the transaction corresponds to a purchase of one or more goods via the mobile communication facility; receiving information corresponding to a rendering capability of the mobile communication facility, wherein the rendering capability comprises a model of the mobile communication facility; selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic associated with the user; and transmitting the sponsored mobile coupon to the mobile communication facility for display thereon. - View Dependent Claims (2)
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3. A system for targeting mobile coupon placement on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
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receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is a transaction; receiving information corresponding to a rendering capability of the mobile communication facility, wherein the rendering capability comprises a model of the mobile communication facility; selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a usage history characteristic associated with the user, wherein the usage history corresponds to shopping habits of the user as recorded through use of the mobile communication facility; and transmitting the sponsored mobile coupon to the mobile communication facility for display thereon. - View Dependent Claims (4)
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Specification