Method and system for targeted content placement
First Claim
1. A method for processing a list of customers to receive targeted content, the method comprising:
- receiving financial records for customers of at least one financial institution;
associating the received financial records of each customer with an anonymous identification code, each anonymous identification code being representative of a respective customer;
storing the anonymous identification codes and the financial records in a database;
receiving a request for a list of customers who meet at least one criteria;
querying the database to identify customers based on the at least one criteria and the stored financial records;
generating a targeted list of customers based on the customers identified when querying the database, wherein the targeted list of customers identifies each customer using an anonymous identifier that is representative of a customer of the at least one financial institution but does not personally identify the customer;
receiving unique identifiers, each unique identifier representative of a customer of the at least one financial institution;
determining whether the received unique identifiers personally identify the customer associated with the respective unique identifier; and
where the received unique identifiers personally identify the customer;
encrypting the received unique identifiers to create an anonymous unique encrypted identification code, andreleasing the received unique identifiers that personally identify the customer,wherein associating the received financial records includes associating the received financial records of customers with the respective anonymous unique encrypted identification code for the respective customer.
2 Assignments
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Accused Products
Abstract
A system for delivering targeted content to a device includes a database and a processor. The database stores anonymous identifications for a plurality of customers of at least one financial institution. Each anonymous identification is associated with financial information for a respective customer of the at least one financial institution. The processor includes software that is configured to classify consumers, create a targeted list of content viewers, and deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list. The classifications can be based on the financial information associated with each anonymous identification. The target list of content viewers can be based on at least one selected classification. The advertisement can be delivered to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution.
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Citations
16 Claims
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1. A method for processing a list of customers to receive targeted content, the method comprising:
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receiving financial records for customers of at least one financial institution; associating the received financial records of each customer with an anonymous identification code, each anonymous identification code being representative of a respective customer; storing the anonymous identification codes and the financial records in a database; receiving a request for a list of customers who meet at least one criteria; querying the database to identify customers based on the at least one criteria and the stored financial records; generating a targeted list of customers based on the customers identified when querying the database, wherein the targeted list of customers identifies each customer using an anonymous identifier that is representative of a customer of the at least one financial institution but does not personally identify the customer; receiving unique identifiers, each unique identifier representative of a customer of the at least one financial institution; determining whether the received unique identifiers personally identify the customer associated with the respective unique identifier; and where the received unique identifiers personally identify the customer; encrypting the received unique identifiers to create an anonymous unique encrypted identification code, and releasing the received unique identifiers that personally identify the customer, wherein associating the received financial records includes associating the received financial records of customers with the respective anonymous unique encrypted identification code for the respective customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for processing a list of financial institution customers for receiving targeted content, the system comprising:
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a database storing anonymous unique identifications for a plurality of customers of at least one financial institution and financial records comprising bank transaction data for the customers, each anonymous unique identification being representative of a customer of the at least one financial institution and associated with the financial records for the respective customer of the at least one financial institution; and a processor including software configured to; classify the customers into selected classifications based on the financial records associated with each anonymous unique identification; create a list of targeted content viewers based on at least one selected classification, wherein the list includes at least one anonymous unique identification associated with the at least one selected classification; and associate at least two unique identifiers from at least two different financial institutions with a single anonymous identification. - View Dependent Claims (12, 13, 14, 15, 16)
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Specification