Media play optimization
First Claim
Patent Images
1. A computer-implemented method performed by a server computer for managing an advertising campaign on behalf of an advertiser, the method comprising:
- receiving, from the advertiser, information for scheduling a plurality of plays of an advertisement, the received information including all of;
a target broadcast station format, a target broadcast time, an external criterion, a first cost-per-thousand listeners (CPM) for when the external criterion is present, and an alternative CPM for when the external criterion is not present;
receiving, from an associated station inventory manager of each of a plurality of broadcast stations, an indication of unsold advertising slots across the plurality of broadcast stations, each slot having an associated broadcast station format and broadcast time;
identifying, by a processor executing a campaign manager module, an unsold advertising slot from among the unsold advertising slots having a broadcast station format that satisfies the target broadcast station format and a broadcast time that satisfies the target broadcast time;
determining, by a processor executing a metrics manager module running on the server computer in communication with a hub that accesses information on the status of certain external factors, whether the external criterion is met at the broadcast time of the identified unsold advertising slot; and
bidding in an auction, by a processor executing an auctioneer module running on the server computer, for the identified unsold advertising slot using the first CPM when the external criterion is met at the broadcast time of the identified unsold advertising slot, or using the alternative CPM when the external criterion is not met at the broadcast time of the identified unsold advertising slot.
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Abstract
Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed.
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Citations
31 Claims
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1. A computer-implemented method performed by a server computer for managing an advertising campaign on behalf of an advertiser, the method comprising:
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receiving, from the advertiser, information for scheduling a plurality of plays of an advertisement, the received information including all of;
a target broadcast station format, a target broadcast time, an external criterion, a first cost-per-thousand listeners (CPM) for when the external criterion is present, and an alternative CPM for when the external criterion is not present;receiving, from an associated station inventory manager of each of a plurality of broadcast stations, an indication of unsold advertising slots across the plurality of broadcast stations, each slot having an associated broadcast station format and broadcast time; identifying, by a processor executing a campaign manager module, an unsold advertising slot from among the unsold advertising slots having a broadcast station format that satisfies the target broadcast station format and a broadcast time that satisfies the target broadcast time; determining, by a processor executing a metrics manager module running on the server computer in communication with a hub that accesses information on the status of certain external factors, whether the external criterion is met at the broadcast time of the identified unsold advertising slot; and bidding in an auction, by a processor executing an auctioneer module running on the server computer, for the identified unsold advertising slot using the first CPM when the external criterion is met at the broadcast time of the identified unsold advertising slot, or using the alternative CPM when the external criterion is not met at the broadcast time of the identified unsold advertising slot. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A computer program product for managing an advertising campaign, the computer program product stored on a non-transient computer readable medium, the computer program product comprising instructions that when executed by data processor causes the data processor to perform operations comprising:
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receiving, from the advertiser, information for scheduling a plurality of plays of an advertisement, the received information including all of;
a target broadcast station format, a target broadcast time, an external criterion, a first cost-per-thousand listeners (CPM) for when the external criterion is present, and an alternative CPM for when the external criterion is not present;receiving, from an associated station inventory manager for each of a plurality of broadcast stations, an indication of unsold advertising slots across the plurality of broadcast stations, each slot having an associated broadcast station format and broadcast time; identifying, by a processor executing a campaign manager module, an unsold advertising slot from among the unsold advertising slots having a broadcast station format that satisfies the target broadcast station format and a broadcast time that satisfies the target broadcast time; determining, by a processor executing a metrics manager module running on the server computer in communication with a hub that accesses information on the status of certain external factors, whether the external criterion is met at the broadcast time of the identified unsold advertising slot; and bidding in an auction, by a processor executing an auctioneer module running on a server computer, for the identified unsold advertising slot using the first CPM when the external criterion is met at the broadcast time of the identified unsold advertising slot, or using the alternative CPM when the external criterion is not met at the broadcast time of the identified unsold advertising slot. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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Specification