Method, medium, and system to monitor shoppers in a retail or commercial establishment
First Claim
1. A method of determining a path of travel within a retail or commercial establishment, comprising:
- generating a measured path of travel of a device in a retail or commercial establishment by determining locations of the device based on signals received at a plurality of different time instances from the device at a plurality of location detectors in the retail or commercial establishment using a first signal type, wherein each location is associated with a zone within the retail or commercial establishment;
determining, using a processor, that a first location on the measured path of travel and corresponding to a first time instance may be incorrect by determining that a second location corresponding to a second time instance and a third location corresponding to a third time instance, which are both different from the first time instance, occur in a second zone within the retail or commercial establishment that is different from a first zone corresponding to the first location;
based on a fourth time instance associated with a person detection event, selecting a person detector that generated the person detection event and is located at an entrance or exit of the second zone;
analyzing the location of the person detector to determine that the first location is incorrect, wherein the person detector generates the person detection event using a second signal type different from the first signal type; and
based on the analysis, correcting the first location by changing the first location to a fourth location that is located within the second zone.
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Abstract
Methods and apparatus to monitor shoppers in a retail environment are disclosed herein. In a disclosed example method involves collecting location information indicative of a measured path of travel of a person through a monitored environment. The example method also involves collecting person detection event information associated with a plurality of zones in the monitored environment. The person detection event information is indicative of detections of the person in each of the zones. In addition, the example method involves determining an adjusted path of travel of the person through the monitored environment based on the location information indicative of the measured path of travel and the person detection event information.
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Citations
20 Claims
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1. A method of determining a path of travel within a retail or commercial establishment, comprising:
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generating a measured path of travel of a device in a retail or commercial establishment by determining locations of the device based on signals received at a plurality of different time instances from the device at a plurality of location detectors in the retail or commercial establishment using a first signal type, wherein each location is associated with a zone within the retail or commercial establishment; determining, using a processor, that a first location on the measured path of travel and corresponding to a first time instance may be incorrect by determining that a second location corresponding to a second time instance and a third location corresponding to a third time instance, which are both different from the first time instance, occur in a second zone within the retail or commercial establishment that is different from a first zone corresponding to the first location; based on a fourth time instance associated with a person detection event, selecting a person detector that generated the person detection event and is located at an entrance or exit of the second zone; analyzing the location of the person detector to determine that the first location is incorrect, wherein the person detector generates the person detection event using a second signal type different from the first signal type; and based on the analysis, correcting the first location by changing the first location to a fourth location that is located within the second zone. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus to determine a path of travel within a retail or commercial establishment, comprising:
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a data interface configured to retrieve a measured path of travel of a device in a retail or commercial establishment generated by determining locations of the device based on signals received at a plurality of different time instances from the device at a plurality of location detectors in the retail or commercial establishment using a first signal type, wherein each location is associated with a zone within the retail or commercial establishment; a processor having a path segment analyzer configured to; determine that a first location on the measured path of travel and corresponding to a first time instance may be incorrect by determining that a second location corresponding to a second time instance and a third location corresponding to a third time instance, which are both different from the first time instance, occur in a second zone within the retail or commercial establishment that is different from a first zone corresponding to the first location; based on a fourth time instance associated with a person detection event, select a person detector that generated the person detection event and is located at an entrance or exit of the second zone; analyze the location of the person detector to determine that the first location is incorrect, wherein the person detector generates the person detection event using a second signal type different from the first signal type; and a location data modifier configured to, based on the analysis, correct the first location by changing the first location to a fourth location that is located within the second zone. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible computer readable medium having instructions stored thereon that, when executed by at least one computer processor, cause a machine to at least:
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generate a measured path of travel of a device in a retail or commercial establishment by determining locations of the device based on signals received at a plurality of different time instances from the device at a plurality of location detectors in the retail or commercial establishment using a first signal type, wherein each location is associated with a zone within the retail or commercial establishment; determine, using a processor, that a first location on the measured path of travel and corresponding to a first time instance may be incorrect by determining that a second location corresponding to a second time instance and a third location corresponding to a third time instance, which are both different from the first time instance, occur in a second zone within the retail or commercial establishment that is different from a first zone corresponding to the first location; based on a fourth time instance associated with a person detection event, select a person detector that generated the person detection event and is located at an entrance or exit of the second zone; analyze the location of the person detector to determine that the first location is incorrect, wherein the person detector generates the person detection event using a second signal type different from the first signal type; and based on the analysis, correct the first location by changing the first location to a fourth location that is located within the second zone. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification