Web page experiments with fragmented section variations
First Claim
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1. A computer-implemented method for delivering content to a user device executing an application that displays the content in a display environment, comprising:
- receiving a identifier of a test display environment for an experiment, the test display environment including a content section, wherein the content section comprises a plurality of content section fragments, wherein the content section fragments for the content section are portions of the content section that have been identified as being replaceable by related content during the experiment;
selecting, with one or more computers, content items for the content section fragments, the selecting comprising selecting a content item group for the content section from a plurality of content item groups for the content section, wherein each content item group specifies a content item for each fragment of the content section;
transmitting, with the one or more computers, each content item in the selected content item group for placement on the test display environment in the content section fragments; and
measuring the performance of the selected content item group in the test display environment,wherein the experiment is run during a period of time that is a subset of the time the test display environment is displayed, and only during the period of time, displayed content items for the test display environment are varied to determine an effectiveness of particular different combinations of content items associated with the experiment.
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Abstract
In one general aspect, a page identifier of a test display environment having code defining a content section, the content section comprising a plurality of content section fragments, is received. A content item group is selected from a collection of content item groups, each content item group defining an association of content items with content section fragments of the content section. Each identified content item in the selected content item group is transmitted for placement on the test display environment in the associated content section fragment.
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Citations
19 Claims
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1. A computer-implemented method for delivering content to a user device executing an application that displays the content in a display environment, comprising:
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receiving a identifier of a test display environment for an experiment, the test display environment including a content section, wherein the content section comprises a plurality of content section fragments, wherein the content section fragments for the content section are portions of the content section that have been identified as being replaceable by related content during the experiment; selecting, with one or more computers, content items for the content section fragments, the selecting comprising selecting a content item group for the content section from a plurality of content item groups for the content section, wherein each content item group specifies a content item for each fragment of the content section; transmitting, with the one or more computers, each content item in the selected content item group for placement on the test display environment in the content section fragments; and measuring the performance of the selected content item group in the test display environment, wherein the experiment is run during a period of time that is a subset of the time the test display environment is displayed, and only during the period of time, displayed content items for the test display environment are varied to determine an effectiveness of particular different combinations of content items associated with the experiment. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer-implemented method, comprising:
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receiving a test display environment for an experiment; parsing the test display environment to extract an experiment identifier for the experiment from the test display environment; parsing the test display environment to identify a content section in the test display environment, wherein the content section comprises a plurality of content section fragments, wherein the content section fragments for the content section are portions of the content section that have been identified as being replaceable by related content during the experiment, and then extracting a section identifier for the content section and extracting a fragment identifier for each of the plurality of content section fragments; storing the section and fragment identifiers in association with the experiment identifier; presenting a user interface requesting a group of content items for the content section corresponding to the extracted section identifier; receiving, through the user interface, a first group of content items for the content section corresponding to the extracted section identifier, the first group of content items including a respective content item for each of the content section fragments of the content section; storing the first group of content items in a record in association with the section identifier and fragment identifiers; and measuring the performance of the first group of content items in the test display environment, wherein the experiment is run during a period of time that is a subset of the time the test display environment is displayed, and only during the period of time, displayed content items for the test display environment are varied to determine an effectiveness of particular different combinations of content items associated with the experiment. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14. A system, comprising:
one or more computers configured to perform operations comprising; receiving a page identifier of a test display environment for an experiment, the test display environment having code defining a content section, wherein the content section comprises a plurality of content section fragments, wherein the content section fragments for the content section are portions of the content section that have been identified as being replaceable by related content during the experiment; selecting content items for the content section fragments, the selecting comprising selecting a content item group for the content section from a plurality of content item groups for the content section, wherein each content item group specifies a content item for each fragment of the content section; transmitting, with the one or more computers, each content item in the selected content item group for placement on the test display environment in the content section fragments; and means for measuring the performance of the selected content item group in the test display environment, wherein the experiment is run during a period of time that is a subset of the time the test display environment is displayed, and only during the period of time, displayed content items for the test display environment are varied to determine an effectiveness of particular different combinations of content items associated with the experiment. - View Dependent Claims (15, 16, 17, 18, 19)
Specification