Method and system for processing published content on the internet

• US 8,239,494 B2
• Filed: 06/09/2009
• Issued: 08/07/2012
• Est. Priority Date: 11/30/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lunt, Eric M.
• Primary Examiner(s): Follansbee, John
• Assistant Examiner(s): Mejia, Anthony
• Application Number:
  US12/480,996
• Publication Number:
  US 20090254635A1
• Time in Patent Office: 1,155 Days
• Field of Search: 709/217, 709/200, 709/219, 705/26, 705/27, 705/14, 725/46, 725/47
• US Class Current: 709/219
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

The invention is a method for processing content published on-line so as to identify each item in a unique manner. The invention includes software that receives and reads an RSS feed from a publisher. The software then identifies each item of content in the feed and creates a unique identifier for each item. Each item then has third party content or advertisements associated with the item based on the unique identifier. The entire feed is then stored and, when appropriate, updated. The publisher then receives the augmented feed which contains permanent associations between the third party advertising content and the items in the feed so that as the feed is modified or extended, the permanent relationships between the third party content and previously existing feed items are retained and readers of the publisher'"'"'s feed do not receive a false indication of new content each time the third party advertising content is rotated on an item.

Claims

1. A computer-implemented method, comprising:

receiving, from a publisher and by a computer system, a request for insertion of a web service in a set of web feed items that are included in a same web feed, the request specifying a first network location of the web feed that includes the set of web feed items in which the web service is to be inserted, each web feed item in the set of web feed items including content provided by the publisher;

receiving, by the computer system, the web feed from the specified network location;

for each web feed item in the set of web feed items;

generating, by the computer system, a unique identifier for the web feed item;

inserting the unique identifier into the web feed item;

associating, by the computer system, the unique identifier with the requested web service; and

inserting, by the computer system, the requested web service into the web feed item to create an augmented web feed in which the feed item includes both the requested web service and the unique identifier; and

providing, by the computer system and to the publisher, data specifying a second network location from which the augmented feed is accessible, the second network location being different from the first network location.

2. The method of claim 1, further comprising:

identifying an additional web feed item in an updated web feed;

determining whether the additional feed item includes a unique identifier; and

generating a unique identifier for the additional feed item that does not include the unique identifier.

3. The method of claim 2 wherein identifying the additional web feed item comprises:

storing a first instance of the feed at a first time;

storing a second instance of the feed at a second time;

determining that the second instance is not the same as the first instance; and

associating a unique identifier with each additional feed item in the second instance.

4. The method of claim 1, further comprising:

identifying the feed items in the feed;

determining that the identified feed items include a new feed item;

determining that the new feed item is not associated with a unique identifier;

appending a unique identifier to the new feed item;

creating an association between the unique identifier and the requested web service;

appending the requested web service to the new feed item; and

storing the augmented feed that includes the requested web service and the unique identifier for the new feed item.

5. The method of claim 1, wherein the network location of the feed comprises a uniform resource locator.

6. The method of claim 1, further comprising determining whether each of the feed items in the augmented feed is associated with a unique identifier.

7. The method of claim 1, wherein the requested web service includes at least one service selected from a group of services consisting format conversion, advertisement insertion, statistics tracking, copyright insertion or copyright enforcement.

8. The method of claim 1, wherein a unique identifier for a feed item is based on a summary in the feed item.

9. The method of claim 1, wherein a unique identifier for a feed item is based on a body of the feed item.

10. The method of claim 1, wherein a unique identifier for a feed item is based on a publication date for the feed item.

12. The method of claim 1, wherein the web feed is a Really Simple Syndication (RSS) feed.

13. The method of claim 1, wherein the web feed is an ATOM feed.

11. A method, comprising:

receiving, from a publisher and by a computer system, a request for insertion of a web service in a web feed, the request specifying a first network location of the web feed in which the web service is to be inserted;

receiving, by the computer system, the web feed from the specified network location;

generating, by the computer system, a unique identifier for a web feed item in the received web feed, the unique identifier being appended to the web feed item, wherein generating a unique identifier comprises;

identifying a body of the web feed item; and

hashing the body of the web feed item to generate the unique identifier;

associating, by the computer system, the unique identifier with the requested web service; and

creating, by the computer system, an augmented web feed that includes the requested web service and the unique identifier; and

providing, by the computer system and to the publisher, data specifying a second network location from which the augmented feed is accessible, the second network location being different from the first network location.