Intermediary content provider

• US 8,239,576 B2
• Filed: 08/12/2011
• Issued: 08/07/2012
• Est. Priority Date: 02/22/2008
• Status: Expired due to Fees

• Current Assignee: That Is, LLC
• Original Assignee: Tactara, LLC
• Inventors: Grin, Russell, Haffner, Crosby
• Primary Examiner(s): Maung, Zarni
• Application Number:
  US13/209,178
• Publication Number:
  US 20110302325A1
• Time in Patent Office: 361 Days
• Field of Search: 709217-218, 709245-247, 709/250
• US Class Current: 709/246
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

Methods of providing published content are presented. Content providers, including advertisers, can have their network addresses become black listed through no fault of their own. Content providers can utilize one or more intermediary providers each having their own distinct network address, possibly a registered domain name. An advertiser or other content provider can engage members of a distribution channel to disseminate promotional information to consumers where the promotional information comprises a network address of the intermediary provider. Upon a request directed toward the network address, the intermediary transforms published content obtained from the primary provider to make the content appear as though it originated from the intermediary provider. Should a black listing event occur, only the intermediary provider would be affected. An updated or new intermediary provider having a new, distinct network address can be instantiated to replace the black listed provider.

Claims

1. An intermediary content provider comprising:

a server accessible via a first network address and that is intermediary between a client and a content provider;

a transformation module that transforms published content from the content provider into transformed content according a transformation policy; and

wherein the server is configured to obtain published content from the content provider at a second, different network address, and configured to provide the transformed content to the client in response to a request directed to the first network address.

2. The provider of claim 1, wherein the transformed content appears to originate from the first network address.

3. The provider of claim 1, wherein the server comprises a virtual server operating on a computer system.

4. The provider of claim 1, wherein the first network address comprises a domain name.

5. The provider of claim 1, wherein the first network address comprises an IP address.

6. The provider of claim 1, wherein the first network address comprises a phone number.

7. The provider of claim 1, wherein the first network address correlates to a member of a distribution channel.

8. The provider of claim 1, wherein the transformed content comprises altered content from the published content.

9. The provider of claim 1, wherein the server comprises a web server.

10. The provider of claim 1, wherein the server comprises an instantiated front end for the content provider.

11. The provider of claim 1, further comprising a policy management interface offering policy management functions to a user.

12. The provider of claim 11, wherein the policy management functions include at least one of the following management functions:

creating a policy, deleting a policy, modifying a policy, scheduling a policy action, logging a policy event, monitoring policy metrics, updating a policy, and reporting on a policy.

13. The provider of claim 1, wherein the transformed content comprises at least one of the following types of data:

audio data, image data, video data, streamed data, file data, and text data.