Systems and methods for providing advertisements in a fantasy sports contest application
First Claim
1. A method for providing advertisements on a display screen to a user using a fantasy sports contest application, the method comprising:
- maintaining a user profile associated with the user;
selecting an advertisement based on user data for a fantasy sports contest, wherein the user data is stored within the user profile;
scheduling the advertisement to be displayed at an appropriate time, wherein the appropriate time is determined based on timing information stored within the user profile; and
displaying simultaneously on the display screen the advertisement at the appropriate time and fantasy sports contest information associated with the user data for the fantasy sports contest.
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Accused Products
Abstract
Systems and methods are presented for presenting advertisements to users of a fantasy sports contest application. Advertisements are displayed in conjunction with fantasy sports contest information and may be interactive in nature. The advertisements may be used to inform the user of prizes being awarded for performance in the fantasy sports contest, including prizes being awarded for performing in an instant scoring opportunity based on real-time action in a related sports broadcast. The advertisements may be intelligently scheduled around certain events in a related sports broadcast to take advantage of user purchasing habits. The advertisements may be selected according to a user profile. The user profile may include information on the user'"'"'s demonstrated interests, which may be determined using the user'"'"'s preferences in the fantasy contest, prior television viewing habits, and other suitable information. The advertisements may be targeted to the user'"'"'s specific geographic location. The advertisements may also be used to inform a user of an awarded prize, and to enable the user to claim the awarded prize.
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Citations
22 Claims
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1. A method for providing advertisements on a display screen to a user using a fantasy sports contest application, the method comprising:
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maintaining a user profile associated with the user; selecting an advertisement based on user data for a fantasy sports contest, wherein the user data is stored within the user profile; scheduling the advertisement to be displayed at an appropriate time, wherein the appropriate time is determined based on timing information stored within the user profile; and displaying simultaneously on the display screen the advertisement at the appropriate time and fantasy sports contest information associated with the user data for the fantasy sports contest. - View Dependent Claims (2, 3, 4, 5, 6, 7, 22)
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8. A non-transitory computer readable medium encoded with machine-readable instructions for providing advertisements on a display screen to a user of a fantasy sports contest application, the machine-readable instructions comprising:
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maintaining a user profile associated with the user; selecting an advertisement based on user data for a fantasy sports contest, wherein the user data is stored within the user profile; scheduling the advertisement to be displayed at an appropriate time, wherein the appropriate time is determined based on timing information stored within the user profile; and displaying simultaneously on the display screen the advertisement at the appropriate time and fantasy sports contest information associated with the user data for the fantasy sports contest. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system for providing advertisements on a display device to a user using a fantasy sports contest application, the system comprising:
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a user input device; a user output device comprising the display device; and processing circuitry configured to; maintain a user profile associated with the user; select an advertisement based on user data for a fantasy sports contest, wherein the user data is stored within the user profile; scheduling the advertisement to be displayed at an appropriate time, wherein the appropriate time is determined based on timing information stored within the user profile; and display simultaneously on the display device the advertisement at the appropriate time and fantasy sports contest information associated with the user data for the fantasy sports contest. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification