Computerized systems for added-revenue off-site targeted internet advertising
DC CAFCFirst Claim
1. A tangible computer system programmed to implement a method of securing revenue from offsite targeted Internet advertising, the method comprising:
- (a) automatically creating records of a multitude of visitor computers that visit a first Internet site using a tag on each of such visitor computers;
(b) automatically facilitating direction of at least one off-site advertisement to visitor computers visiting a second Internet site as a consequence of computer-determining, using the tags and the records, that the visitor computers have visited the first Internet site, which off-site advertisement concerns at least one offering of a third-party advertiser that has paid to display said advertisement on visitor computers that have visited the first Internet site and has displayable subject matter that is targeted to visitors of the first Internet site based on visitor profile information connected to the tag; and
(c) as a result of the acts in parts (a) and (b), automatically causing the first Internet site to receive revenue from the off-site advertisement being directed to the visitor computers that have visited the first Internet site.
1 Assignment
Litigations
3 Petitions
Accused Products
Abstract
A method, and programmed computer system implementing a method, direct targeted advertisements to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments facilitate a first media body substantially offering out of context information placement using a second cooperating media body. A facilitator optionally assists in determining that a consumer of the second media is a known consumer of the first media. For example, a first Internet site may be oversubscribed with potential paying advertising content at $100 CPM. This site offers unfulfilled advertisers an option to present their advertisements to certified first-site viewers, albeit not on the first Internet site, for $50 CPM. Visitor computers at a second Internet site “BBB” that normally charges $30 CPM are examined for tags certifying them as AAA viewers. At least part of the revenue differential of $20 CPM is shared with the first site, creating a new revenue stream.
153 Citations
22 Claims
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1. A tangible computer system programmed to implement a method of securing revenue from offsite targeted Internet advertising, the method comprising:
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(a) automatically creating records of a multitude of visitor computers that visit a first Internet site using a tag on each of such visitor computers; (b) automatically facilitating direction of at least one off-site advertisement to visitor computers visiting a second Internet site as a consequence of computer-determining, using the tags and the records, that the visitor computers have visited the first Internet site, which off-site advertisement concerns at least one offering of a third-party advertiser that has paid to display said advertisement on visitor computers that have visited the first Internet site and has displayable subject matter that is targeted to visitors of the first Internet site based on visitor profile information connected to the tag; and (c) as a result of the acts in parts (a) and (b), automatically causing the first Internet site to receive revenue from the off-site advertisement being directed to the visitor computers that have visited the first Internet site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A tangible computer system programmed to implement a method of securing revenue from offsite targeted Internet advertising, the method comprising:
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(a) causing creation of electronic records of visitor computers that visit a first Internet site, using a tag on each of said visitor computers; (b) facilitating delivery to visitor computers visiting a second, different Internet site of advertisements sold, for a first price, for placement on visitor computers that have visited the first Internet site; and (c) causing the proprietor of the second Internet site to receive revenue from direction of the advertisements to the visitor computers visiting the second Internet site as a consequence of computer-determining, using the tags and said electronic records, that such visitor computers have visited the first Internet site; (d) wherein the advertisements concern at least one offering of a third-party advertiser; (e) wherein the revenue received by the second Internet site is in an amount less than the first price for the advertisements; and (f) wherein the proprietor of the first Internet site receives at least part of the difference between the first price and the revenue received by the proprietor of the second Internet site. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification