Software system for decentralizing ecommerce with single page buy

• US 8,244,590 B2
• Filed: 12/21/2007
• Issued: 08/14/2012
• Est. Priority Date: 12/21/2007
• Status: Active Grant

• Current Assignee: Glyde Corporation
• Original Assignee: Glyde Corporation
• Inventors: Rothman, Simon
• Primary Examiner(s): Smith, Jeffrey A
• Assistant Examiner(s): STOPP, COURTNEY L
• Application Number:
  US11/963,711
• Publication Number:
  US 20090164315A1
• Time in Patent Office: 1,698 Days
• Field of Search: 705/26, 705/27
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy

Abstract

A software system with a “single page buy” capability—both product information and purchase information on a single webpage. The software does the backend work needed to display both, in order to simplify the user experience. In one embodiment, commerce is “atomized” by pushing out the capability to purchase throughout the Internet—to ads on 3rd party sites, references in blogs, articles, etc. In one embodiment, a gliding product display is provided. The ad has a banner-type ad dimension, with product icons scrolling or gliding across it.

Claims

1. A method comprising:

storing data in a computer database regarding a plurality of products, said data including shipping data of said products, said computer database being associated with a multi-seller server;

storing data regarding at least one seller, including the seller'"'"'s shipping address;

storing data regarding at least one buyer, including the buyer'"'"'s shipping address and payment information;

causing a product or service for sale to be displayed on a social networking platform separate from the multi-seller server;

communicating between said social networking platform and said multi-seller server in substantially real time to update at least a portion of information describing said product or service offered for sale using a persistent connection or intermittent requests;

calculating, using the multi-seller server, a shipping cost to a buyer based on the product shipping data, the address of a seller, and the address of said buyer; and

in response to a selection by said buyer of the product or service displayed on the social networking platform, the selection being performed on a computer associated with said buyer, causing a pop-up single-page buy display window to be displayed on the computer associated with said buyer, said single-page buy display window including (a) an image of said product, (b) a description of said product, (c) a cost of said product, said cost including said shipping cost, and (d) a buy button, said single-page buy display window being displayed on the social networking platform for which the product or service displayed was selected by said buyer, wherein causing a single-page buy display window to be displayed includes communicating, from the multi-seller server to the computer associated with said buyer, at least some of the contents of the single-page buy display window such that it appears to said buyer that the buyer purchases the product or service directly from the social networking platform for which the product or service displayed was selected by said buyer.

2. The method of claim 1 wherein said calculating a shipping cost is done in response to a selection of the product or service by said buyer and before said buyer activates any button on the single-page buy display, wherein said single-page buy display window is displayed on said computer associated with said buyer in response to the selection of the product or service by said buyer.

3. The method of claim 1 further comprising causing a delivery time for said buyer to be displayed in response to a selection of the product or service by said buyer and before said buyer activates any button on the single-page buy display, wherein said single-page buy display is displayed on said computer associated with said buyer in response to the selection of the product or service by said buyer.

4. The method of claim 1 further comprising selecting for said buyer one of a plurality of sellers for said product based on a product price, a location of said sellers and a rating of said sellers.

5. The method of claim 2 wherein said selection of the product or service is clicking on an element associated with said product or service.

6. The method of claim 1 wherein communicating between said social networking platform and said multi-seller server is performed using the persistent connection.

7. The method of claim 1 wherein communicating between said social networking platform and said multi-seller server is performed using the intermittent requests.

8. The method of claim 1 wherein said step of causing a product or service for sale to be displayed comprises providing a text reference to said product or service within a writing, and hyperlinking said text reference.

9. The method of claim 8 wherein said text is one of a blog, an article and a social network page reference.

10. The method of claim 9 wherein said text reference comprises a link to an ad generated by software downloaded to said buyer'"'"'s computer.

11. A computer-implemented system comprising:

a computer database configured to store (a) seller information for a plurality of sellers, the seller information including a seller address, and product information for a product to be sold over the internet, and (b) buyer information for a plurality of buyers, said buyer information including a buyer shipping address and payment information;

a multi-seller server configured to generate ads using data from said computer database;

a communication interface configured to provide a link between said multi-seller server and a browser of a buyer via a social networking platform separate from the multi-seller server; and

computer readable media including computer readable code comprising;

code for causing a product or service for sale to be displayed on the social networking platform;

code for communicating between said social networking platform and said multi-seller server in substantially real time to update at least a portion of information describing said product or service offered for sale using a persistent connection or intermittent requests;

code for calculating, using the multi-seller server, a shipping cost to a buyer based on the product shipping data, the address of a seller, and the address of said buyer; and

code for causing, in response to a selection by said buyer of the product or service displayed on the social networking platform, the selection being performed on a computer associated with said buyer, a pop-up single-page buy display window to be displayed on the computer associated with said buyer, said single-page buy display window including (a) an image of said product, (b) a description of said product, (c) a cost of said product, said cost including said shipping cost, and (d) a buy button, said single-page buy display window being displayed on the social networking platform for which the product or service displayed was selected by said buyer, wherein causing a single-page buy display window to be displayed includes communicating, from the multi-seller server to the computer associated with said buyer, at least some of the contents of the single-page buy display window such that it appears to said buyer that the buyer purchases the product or service directly from the social networking platform for which the product or service displayed was selected by said buyer.

12. The system of claim 11 further comprising code for selecting for said buyer one of a plurality of sellers for said product or service based on a location of said sellers and a rating of said sellers.

13. The system of claim 11 wherein said code for communicating between said social networking platform and said multi-seller server is code for communicating using the persistent connection.