System and method of providing advertisements to vehicles
First Claim
1. A non-transitory computer-readable medium containing instructions which, when executed by a computer, perform acts comprising:
- determining a location of a portable communication device in communication with a data network as the communication device travels in a vehicle, the communication device being removable from and operable independent of the vehicle;
determining whether the communication device is within a desired range of a target location;
polling the communication device to obtain vehicle identification data;
determining a type of media file supported by a media system of the vehicle based upon the vehicle identification data;
obtaining media content in a format corresponding to the determined type of media file;
transmitting the media content to the communication device for presentation on the media system of the vehicle when the communication device is determined to be within the desired range;
determining whether the communication device is outside the desired range; and
terminating transmission of the media content when the communication device is determined to be outside the desired range.
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Accused Products
Abstract
A system and method of providing advertisements to vehicles is disclosed. An apparatus that incorporates teachings of the present disclosure may include, for example, a server having a controller adapted to communicate with a wireless access point and a database where the wireless access point is deployed in proximity to a target location and where the database stores format information associated with a type of media file supported by a media system of a vehicle, determine a location of a communication device that can communicate with a data network independently of the media system as the communication device travels in the vehicle, determine whether the communication device is within a target region, determine the type of media file supported by the vehicle media system using the database, transmit media content in the desired format via the wireless access point to the communication device for presentation on the media system when the communication device enters the target region, and cease transmission of the media content when the communication device leaves the target region. Additional embodiments are disclosed.
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Citations
11 Claims
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1. A non-transitory computer-readable medium containing instructions which, when executed by a computer, perform acts comprising:
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determining a location of a portable communication device in communication with a data network as the communication device travels in a vehicle, the communication device being removable from and operable independent of the vehicle; determining whether the communication device is within a desired range of a target location; polling the communication device to obtain vehicle identification data; determining a type of media file supported by a media system of the vehicle based upon the vehicle identification data; obtaining media content in a format corresponding to the determined type of media file; transmitting the media content to the communication device for presentation on the media system of the vehicle when the communication device is determined to be within the desired range; determining whether the communication device is outside the desired range; and terminating transmission of the media content when the communication device is determined to be outside the desired range. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification