System and method for providing short message targeted advertisements over a wireless communications network
First Claim
1. A method for transmitting a message over a wireless network to a wireless communications device, the method comprising:
- storing a message in a database, the message being associated with a location, the message stored in the database including advertising information sponsored by a respective advertiser having a business associated with the location associated with the message;
detecting location information of a wireless communications device;
selecting the message in the database associated with the location information;
transmitting the message to the wireless communications device;
receiving an acknowledgement from the wireless communications device of receipt of the message; and
storing a confirmation of the message.
6 Assignments
0 Petitions
Accused Products
Abstract
A method and system for providing targeted advertisement information to consumers over a wireless communications network. In one embodiment, local advertisers register to advertise on certain wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device that is specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser'"'"'s account is charged for transmission of the advertisement. In a further embodiment, each of the messages stored in the database is also associated with one or more demographic codes, and users of wireless communications device select from one more demographic codes to describer their advertisement preferences. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographics codes that are associated with the messages.
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Citations
27 Claims
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1. A method for transmitting a message over a wireless network to a wireless communications device, the method comprising:
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storing a message in a database, the message being associated with a location, the message stored in the database including advertising information sponsored by a respective advertiser having a business associated with the location associated with the message; detecting location information of a wireless communications device; selecting the message in the database associated with the location information; transmitting the message to the wireless communications device; receiving an acknowledgement from the wireless communications device of receipt of the message; and storing a confirmation of the message. - View Dependent Claims (2, 3, 4, 5)
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6. A method for transmitting an advertisement over a wireless network to a wireless communications device, the method comprising:
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storing a plurality of advertisements in an advertisements database; storing in an advertisers database a list of advertisers requesting transmission of advertisements stored in the advertisements database, wherein the advertisers are associated with advertiser account information; detecting the presence of the wireless communications device in a location; detecting an identification of the wireless communications device; selecting a selected advertisement in the database associated with the location; identifying the selected advertisement to be transmitted to the wireless communications device as pending; transmitting the selected advertisement to the wireless communications device; deleting the selected advertisement as pending; and storing a confirmation of the selected advertisement. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A method for transmitting an advertisement over a wireless network to a wireless communications device, the method comprising:
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detecting presence of the wireless communications device in a location; detecting an identification of the wireless communications device; selecting a selected advertisement associated with the location in an advertisement database; identifying the selected advertisement to be transmitted to the wireless communications devices as pending; transmitting the selected advertisement to the wireless communications device; deleting the selected advertisement as pending; and storing a confirmation of the selected advertisement. - View Dependent Claims (13, 14, 15)
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16. A method for transmitting advertisements over a wireless network to wireless communications devices, the method comprising:
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detecting in a users database identification information of a wireless communications device; selecting a selected advertisement in an advertisements database associated with a category code that is associated with the wireless communications device in the users database; transmitting the selected advertisement to the wireless communications device; receiving an acknowledgement from the wireless communications device of receipt of the selected advertisement; and storing a confirmation of the selected advertisement. - View Dependent Claims (17, 18, 19, 20, 21, 22)
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23. A method for transmitting advertisement coupons over a wireless network to a wireless communications device, the method comprising:
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detecting identification information of the wireless communications device; transmitting a transmitted advertisement coupon to the wireless communications device; receiving an acknowledgement from the wireless communications device of receipt of the transmitted advertisement coupon; storing a confirmation of the transmitted advertisement coupon.
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24. A system for transmitting messages over a wireless network to wireless communications devices, comprising:
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an advertisements queue for storing a plurality of advertisements to be transmitted to wireless communications devices, wherein the advertisements are associated with a location; a processor for receiving location information of a wireless communications device and selecting a selected advertisement in the advertisements queue associated with the location of the wireless communications device; a transmitter for transmitting the selected advertisement to the wireless communications device; and an acknowledgements processor for receiving an acknowledgement from the wireless communications device, wherein the transmitter re-transmits the selected advertisement to the wireless communications device until an acknowledgement is received in the acknowledgements processor. - View Dependent Claims (25)
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26. A system for transmitting messages over a wireless network to a wireless communications device, comprising:
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an advertisements queue for storing a plurality of advertisements to be transmitted to wireless communications devices, wherein the advertisements are associated with a category code; a users database for storing user identification information of wireless communications devices operating on the wireless network, wherein the user identification information includes the category code associated with preferences of the respective user; a processor for receiving user identification information of the wireless communications device and selecting a selected advertisement in the advertisements queue associated with the category code in the user identification information; a transmitter for transmitting the selected advertisement to the wireless communications device; and a consumer response processor receiving an acknowledgement from the wireless communications device of receipt of the selected advertisement.
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27. A method for transmitting a message over a wireless network to a wireless communications device, the method comprising:
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storing a message in a database, wherein the message is associated with a location, the message stored in the database including advertising information sponsored by a respective advertiser having a place of business associated with the location associated with the message; detecting location information of a wireless communications device; selecting a selected message in the database associated with the detected location; transmitting the selected message to the wireless communications device; and keeping a history log of transmitted messages in an account associated with the respective advertiser sponsoring the message.
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Specification