Method and apparatus for advertisement delivery in wireless networks
First Claim
1. A method for presenting advertising content at a wireless user terminal, comprising:
- receiving advertising content at the wireless user terminal, wherein the advertising content is received over at least one of a unicast wireless channel, a multicast wireless channel and a broadcast wireless channel;
selecting a subset of the received advertising content using user profile information stored at the wireless user terminal; and
presenting the selected subset of advertising content using at least one presentation interface of the wireless user terminal.
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Abstract
The invention provides for advertising content selection, presentation, and statistics reporting at a wireless user terminal. The invention includes a method for selecting a subset of advertising content for presentation at the wireless user terminal. The invention includes a method for presenting advertising content at a wireless user terminal in response to one or more conditions detected at the wireless user terminal. The invention includes a method for collecting advertising content presentation statistics and providing the advertising content presentation statistics to at least one network system. In one embodiment, the invention may include one or more of the advertising content selection, presentation, and statistics reporting functions.
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Citations
16 Claims
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1. A method for presenting advertising content at a wireless user terminal, comprising:
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receiving advertising content at the wireless user terminal, wherein the advertising content is received over at least one of a unicast wireless channel, a multicast wireless channel and a broadcast wireless channel; selecting a subset of the received advertising content using user profile information stored at the wireless user terminal; and presenting the selected subset of advertising content using at least one presentation interface of the wireless user terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for presenting advertising content on a wireless user terminal, comprising:
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receiving advertising content at the wireless user terminal; storing the received advertising content; and in response to a condition at the wireless user terminal, presenting the advertising content using at least one presentation interface of the wireless user terminal, wherein the advertising content is presented independent of a session between the wireless user terminal and a network component. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16)
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Specification