Method and system for compiling a consumer-based electronic database, searchable according to individual internet user-defined micro-demographics
First Claim
1. A method, comprising:
- a) accessing, by at least one processor, at least one database that includes;
i) electronic user information representing traits, preferences and/or identifications associated with each of a plurality of respective users, andii) electronic advertiser information representing branded goods and/or services respectively associated with each of a plurality of respective advertisers, and further representing criteria respectively used by each of the plurality of advertisers to target at least one of the respective users;
b) receiving, by the at least one processor from a first user computing device, first electronic user information associated with a first user, wherein the first user is one of the respective users;
c) receiving, by the at least one processor, second electronic user information representing an interest of the first user in a second user individually identified to the first user, wherein the second user is one of the respective users other than first user;
d) determining, by the at least one processor at least in part in accordance with at least some of the electronic advertiser information, that the first user is relevant to a first advertiser, wherein the first advertiser is one of the respective advertisers;
e) determining, by the at least one processor, a preference of at least one person associated with the second user in accordance with at least some of the electronic user information that is associated with the at least one person associated with the second user, wherein the preference of the at least one person associated with the second user regards at least one branded good or service associated with the first advertiser;
f) generating, by the at least one processor, electronic advertisement information that includes information representing;
the at least one branded good or service associated with the first advertiser, an identification of the second user, and the preference of the at least one person associated with the second user with respect to the at least one branded good or service associated with the first advertiser, and further wherein the electronic advertising information includes information for accessing additional information associated with one or more of the at least one person associated with the second user; and
g) transmitting, via the at least one processor to the first user computing device, the electronic advertisement information.
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Accused Products
Abstract
A system and method for providing an individual with advertisement information. At least one database including electronic trait information, electronic preference information and electronic advertiser information is stored on at least one database. One or more communication devices receive a first electronic request for first information from a first computing device, and determine first electronic responsive information that comprises information that is at least responsive to the first electronic request. Further, a user relevance factor is determined that represents a relevance of the advertiser information to the first user. First advertisement information is determined for at least one of branded products and services. The first advertisement information and the first electronic responsive information are transmitted to the first user computing device.
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Citations
38 Claims
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1. A method, comprising:
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a) accessing, by at least one processor, at least one database that includes; i) electronic user information representing traits, preferences and/or identifications associated with each of a plurality of respective users, and ii) electronic advertiser information representing branded goods and/or services respectively associated with each of a plurality of respective advertisers, and further representing criteria respectively used by each of the plurality of advertisers to target at least one of the respective users; b) receiving, by the at least one processor from a first user computing device, first electronic user information associated with a first user, wherein the first user is one of the respective users; c) receiving, by the at least one processor, second electronic user information representing an interest of the first user in a second user individually identified to the first user, wherein the second user is one of the respective users other than first user; d) determining, by the at least one processor at least in part in accordance with at least some of the electronic advertiser information, that the first user is relevant to a first advertiser, wherein the first advertiser is one of the respective advertisers; e) determining, by the at least one processor, a preference of at least one person associated with the second user in accordance with at least some of the electronic user information that is associated with the at least one person associated with the second user, wherein the preference of the at least one person associated with the second user regards at least one branded good or service associated with the first advertiser; f) generating, by the at least one processor, electronic advertisement information that includes information representing;
the at least one branded good or service associated with the first advertiser, an identification of the second user, and the preference of the at least one person associated with the second user with respect to the at least one branded good or service associated with the first advertiser, and further wherein the electronic advertising information includes information for accessing additional information associated with one or more of the at least one person associated with the second user; andg) transmitting, via the at least one processor to the first user computing device, the electronic advertisement information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 33, 34, 37)
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17. A system, comprising:
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at least one processor; and processor readable media that is operatively coupled to the at least one processor, wherein the processor readable media stores instructions that, when executed by the at least one processor, cause the at least one processor to; access at least one database that includes; i) electronic user information representing traits, preferences and/or identifications associated with each of a plurality of respective users, and ii) electronic advertiser information representing branded goods and/or services respectively associated with each of a plurality of respective advertisers, and further representing criteria respectively used by each of the plurality of advertisers to target at least one of the users; receive, by the at least one processor from a first user computing device, first electronic user information associated with a first user, wherein the first user is one of the respective users; receive, by the at least one processor, second electronic user information representing an interest of the first user in a second user individually identified to the first user, wherein the second user is one of the respective users other than first user; determine, by the at least one processor at least in part in accordance with at least some of the electronic advertiser information, that the first user is relevant to a first advertiser, wherein the first advertiser is one of the respective advertisers; determine, by the at least one processor, a preference of at least one person associated with the second user in accordance with at least some of the electronic user information that is associated with the at least one person associated with the second user, wherein the preference of the at least one person associated with the second user regards at least one branded good or service associated with the first advertiser; generate, by the at least one processor, electronic advertisement information that includes information representing;
the at least one branded good or service associated with the first advertiser, an identification of the second user, and the preference of the at least one person associated with the second user with respect to the at least one branded good or service associated with the first advertiser, and further wherein the electronic advertising information includes information for accessing additional information associated with one or more of the at least one person associated with the second user; andtransmit, via the at least one processor to the first user computing device, the electronic advertisement information. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 35, 36, 38)
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Specification