Method and system for generating and distributing electronic communications for maximum revenue
First Claim
1. A computer-implemented method for directing at least one user to at least one data object over a computer network, comprising:
- receiving, by a main server, a content request transmitted over the computer network from a computer associated with at least one user, the computer linked to the computer network, the receipt of the content request indicating that an electronic communication has been activated by the at least one user from the computer associated with the at least one user, and accessing at least one campaign identifier associated with the electronic communication as obtained from the received content request, the at least one campaign identifier associated with at least one keyword, by at least one main server linked to the computer network;
obtaining, by the main server, a plurality of listings based on the at least one keyword from least one first distribution partner server linked to the computer network, each time after the main server receives a content request indicating that an electronic communication has been activated, each of the listings including i) content generated in response to receiving the content request, the content based on the at least one keyword and convertible into an image for the activated electronic communication, and ii) data for directing a browsing application of a computer linked to the computer network and associated with the at least one user to at least one second distribution partner server, the at least one second distribution partner server linked to the computer network; and
,selecting, by the main server, at least one listing, from the plurality of listings, for converting the content into an image and for providing the image associated with the content to the activated electronic communication.
6 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are disclosed for providing content in accordance with informational campaigns or advertisements administered by one or more distribution partners. the distribution partners typically revenue share with the system administrator (system owner), who coordinates the informational campaigns and sends electronic mails (e-mails) associated therewith. By applying a distribution optimization formula to various informational or advertising campaigns of the distribution partners, e-mails with links to these distribution partners will be sent to users, and each user who opens the e-mail and clicks on a portion of the e-mail over an underlying link, will be directed to the requisite distribution partner, typically the server associated therewith.
142 Citations
54 Claims
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1. A computer-implemented method for directing at least one user to at least one data object over a computer network, comprising:
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receiving, by a main server, a content request transmitted over the computer network from a computer associated with at least one user, the computer linked to the computer network, the receipt of the content request indicating that an electronic communication has been activated by the at least one user from the computer associated with the at least one user, and accessing at least one campaign identifier associated with the electronic communication as obtained from the received content request, the at least one campaign identifier associated with at least one keyword, by at least one main server linked to the computer network; obtaining, by the main server, a plurality of listings based on the at least one keyword from least one first distribution partner server linked to the computer network, each time after the main server receives a content request indicating that an electronic communication has been activated, each of the listings including i) content generated in response to receiving the content request, the content based on the at least one keyword and convertible into an image for the activated electronic communication, and ii) data for directing a browsing application of a computer linked to the computer network and associated with the at least one user to at least one second distribution partner server, the at least one second distribution partner server linked to the computer network; and
,selecting, by the main server, at least one listing, from the plurality of listings, for converting the content into an image and for providing the image associated with the content to the activated electronic communication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method for directing a user to at least one data object over a computer network, comprising:
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(a) receiving, by a main server, a content request over the computer network, the content request transmitted from a computer linked to the computer network associated with at least one user who received and activated an electronic communication, the content request including data for causing the selecting of at least one keyword; (b) the main server responding to receiving the content request by;
1) polling at least one distribution partner server linked to the computer network for listings corresponding to the at least one selected keyword, and
2) obtaining a plurality of listings corresponding to the at least one selected keyword, each of the listings including i) content convertible into an image for placement into an activated electronic communication, and ii) redirect data, the redirect data when activated for directing a browsing application of the computer associated with the at least one user to at least one data object over the computer network;(c) the main server determining a predetermined number of the plurality of listings that will provide the maximum revenue; (d) the main server providing the activated electronic communication associated with the at least one user with i) at least one image, and ii) at least one activatable link, corresponding to a listing of the predetermined number of listings that will provide the maximum revenue; and
,(e) directing the browsing application of the computer associated with the at least one user to the at least one data object corresponding to at least one listing of the predetermined number of listings that will provide maximum revenue, by activating the redirect data for the listing that corresponds to the at least one activatable link, when the at least one activatable link in the activated electronic communication has been activated. - View Dependent Claims (11, 12, 13, 14, 15, 19, 20)
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16. A computer-implemented method for directing at least one user to a targeted data object over a computer network comprising:
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sending, by a main server, an electronic communication over the computer network to a computer associated with at least one user, the electronic communication including a content request associated with at least one identifier, the at least one identifier associated with at least one keyword, and the electronic communication configured for transmitting the content request when the electronic communication is activated to a recipient server linked to the computer network; receiving, by the main server, the content request from the computer associated with the at least one user, in the recipient server, indicating that the electronic communication has been activated; responding, by the main server, to receiving the content request by;
1) polling at least one distribution partner server linked to the computer network for obtaining listings based on the at least one keyword associated with the at least one identifier, and,
2) obtaining listings from the at least one polled distribution partner server, the listings including i) content convertible into an image for placement into an activated electronic communication, and ii) redirect data to direct a browsing application of a computer associated with the at least one user to at least one targeted data object associated with each listing; and
,providing, by the main server, the electronic communication with images and activatable links, each image and each activatable link corresponding to one of a predetermined number of the obtained listings, the activatable links, when activated, causing activation of the redirect data associated with the listing such that the browsing application of the computer associated with the at least one user is directed to a targeted data object. - View Dependent Claims (17, 18, 21, 22)
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23. A computer-implemented method for managing content provided to electronic communications over a computer network, comprising:
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in at least one main server linked to the computer network; electronically maintaining at least one database of campaign identifiers; electronically maintaining a database of at least one keyword for each of the campaign identifiers; the at least one main server receiving content requests associated with keywords, the content requests transmitted over the computer network from activated electronic communications, and, upon receiving the content requests, generating content for the activated electronic communications including obtaining listings from at least one server of at least one distribution partner, based on the at least one key word associated with the received content request, and electronically maintaining a database of the obtained listings, each of the obtained listings including; i) content data convertible into an image for placement into the activated electronic communications, and ii) redirect data to direct a browsing application of a computer linked to the computer network, the computer associated with at least one user, to at least one data object associated with the listing; and in the at least one main server; ordering the obtained listings corresponding to each of the activated electronic communications in accordance with at least one predetermined criteria; and
,providing a predetermined number of the ordered listings for each of the activated electronic communications. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30)
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31. A computerized system for directing at least one user to at least one data object, comprising:
a main server comprising; a storage medium for storing computer components; and a processor for executing the computer components comprising; a first computer component configured to receive a content request transmitted from an activated electronic communication by at least one user who received the electronic communication, the content request including data for obtaining at least one keyword; a second computer component to poll at least one distribution partner server for listings corresponding to the at least one obtained keyword and to obtain a plurality of listings corresponding to the at least one keyword, after the content request has been received, each of the listings including i) content data convertible into an image for placement of content into the activated electronic communication, and ii) redirect data that when activated, directs a browsing application of a computer associated with the at least one user to the at least one data object; a third computer component to determine a predetermined number of the plurality of listings that will provide the maximum revenue; a fourth computer component to provide the electronic communication associated with the at least one user with content by converting the content data into an image for the electronic communication, and at least one activatable link corresponding to a listing of the plurality of listings that will provide the maximum revenue; and
,a fifth computer component to direct the browsing application of the computer associated with the at least one user to the at least one data object corresponding the listing of the predetermined number of the plurality of listings that will provide maximum revenue, when the at least one activatable link, corresponding to the listing of the predetermined number of the plurality of listings, has been activated. - View Dependent Claims (32, 33)
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34. A computerized system for directing at least one user to a targeted data object comprising:
a main server comprising; a storage medium for storing computer components; and a processor for executing the computer components comprising; a first computer component to send an electronic communication to a computer associated with at least one user, the electronic communication including at least one content request for causing accessing of at least one least one keyword, the at least one content request transmitted from the electronic communication when the electronic communication is activated; a second computer component to receive the at least one content request as transmitted from the computer associated with the at least one user, indicating that the electronic communication has been activated; a third computer component to poll at least one distribution partner server to obtain listings in accordance with the at least one accessed keyword, each of the obtained listings including i) content data convertible into an image for placement of content into the activated electronic communication, and ii) redirect data to direct the browsing application of the computer associated with the at least one user to at least one targeted data object associated with one of the obtained listings; and
,a fourth computer component to provide the electronic communication with content by converting the content data into an image for the electronic communication, and a predetermined number of activatable links, each activatable link corresponding to one of the obtained listings, such that activation of an activatable link causes the redirect data of the corresponding obtained listing to activate and direct the browsing application of the computer associated with the at least one user to the at least one targeted data object. - View Dependent Claims (35, 36, 37)
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38. A system for managing content provided to electronic communications, comprising:
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a first database of campaign identifiers; a second database of at least one keyword for each of the campaign identifiers; a third database of listings, the listings obtained from at least one distribution partner based on the at least one keyword of the corresponding campaign identifier, in response to a content request having been received in a transmission from a user-activated electronic communication, the content request associated with at least one campaign identifier, each of the listings including content data convertible into an image for placement of content into the user-activated electronic communication, and redirect data to direct browsing applications to at least one data object associated with the listing; and
, a main server, on which is embodied computer components including;a first computer component configured for ordering the listings in accordance with at least one predetermined criteria; and
,a second computer component configured for providing a predetermined number of the ordered listings for each user-activated electronic communication, the content data of each of the ordered listings for conversion into an image forming at least a portion of the content of each user-activated electronic communication. - View Dependent Claims (39, 40, 41)
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42. A computer-usable storage medium having a computer program embodied thereon for causing a suitably programmed computer to direct a browsing application to at least one data object by performing the following steps when such program is executed on the system, the steps comprising:
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receiving a content request including at least one identifier, the content request transmitted from a computer associated with at least one user, the receipt of the content request indicating that an electronic communication was activated, and accessing the at least one identifier from the content request; obtaining a plurality of listings based on the at least one identifier, each time a content request is received, indicating that an electronic communication has been activated, each of the listings associated with the at least one identifier, from at least one distribution partner and accessible from at least one first server of the at least one distribution partner, each of the listings including i) content generated in response to receiving the content request, and ii) data for directing a browsing application associated with the computer associated with the at least one user, to at least one second server of the at least one distribution partner from whom the listing was obtained; and
,selecting at least one listing, from the plurality of listings, for converting the content into an image and for providing the image associated with the content to the activated electronic communication. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50)
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51. A computer-usable storage medium having a computer program embodied thereon for causing a suitably programmed computer to direct a browsing application to at least one data object by performing the following steps when such program is executed on the system, the steps comprising:
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sending an electronic communication activatable by a user, to a computer associated with at least one user, the electronic communication including a content request associated with at least one identifier, the at least one identifier associated with at least one keyword, and the electronic communication configured for transmitting the content request when the electronic communication is activated; receiving a content request from the computer associated with the at least one user, indicating that the electronic communication has been activated; responding to the received content request by;
1) polling at least one distribution partner for listings based on the at least one keyword associated with the at least one identifier, and,
2) obtaining listings from the at least one polled distribution partner server, each of the listings including i) content convertible into an image for placement into an activated electronic communication, and ii) redirect data to direct a browsing application of a computer associated with the at least one user to at least one data object associated with each listing of the obtained listings; and
,providing the electronic communication with images and activatable links, each image and each activatable link corresponding to one of a predetermined number of the obtained listings, and, the activatable links, that when activated, cause activation of the redirect data associated with the listing of the predetermined number of the obtained listings, such that the browsing application of the computer associated with the at least one user is directed to the data object associated with the listing of the predetermined number of the obtained listings. - View Dependent Claims (52, 53, 54)
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Specification