System for selectively communicating promotional information to a person
First Claim
Patent Images
1. A system for selectively communicating promotional information to a person, comprising:
- a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person;
a storage device for storing a plurality of promotional segments;
a controller, comprising a processor, for determining, based on said measured detectable features, distinguishing characteristics of the person sensed by the sensing system and, based on said distinguishing characteristics, for selecting at least one of said stored promotional segments for projection; and
a projection device for projecting to the person at the predetermined location said selected promotional segment;
wherein the distinguishing characteristics consist of at least any two of, but not all of, gender, race, ethnic background, age, nationality, height, and weight of the person.
0 Assignments
0 Petitions
Accused Products
Abstract
A system for selectively communicating promotional information to a person, includes a sensing system, a storage device, a controller, and a projection device. The sensing system measures a detectable feature associated with the person sensed by the sensing system and the storage device stores a plurality of promotional segments. The controller uses the measured detectable feature associated with the person for selecting one of the stored promotional segments and causing the projection device to project to the person at the predetermined location the selected promotional segment.
-
Citations
18 Claims
-
1. A system for selectively communicating promotional information to a person, comprising:
-
a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person; a storage device for storing a plurality of promotional segments; a controller, comprising a processor, for determining, based on said measured detectable features, distinguishing characteristics of the person sensed by the sensing system and, based on said distinguishing characteristics, for selecting at least one of said stored promotional segments for projection; and a projection device for projecting to the person at the predetermined location said selected promotional segment; wherein the distinguishing characteristics consist of at least any two of, but not all of, gender, race, ethnic background, age, nationality, height, and weight of the person. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. A system for selectively communicating promotional information to a person, comprising:
-
a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person; a storage device for storing a plurality of promotional segments; a controller for; determining distinguishing characteristics of the person using said detectable features measured by said sensing system, said distinguishing characteristics consisting of at least any two of, but not all of, gender, race, ethnic background, age, nationality, height, and weight of the person; and selecting for display to the person at the predetermined location at least one of said plurality of stored promotional segments using said determined distinguishing characteristics, said selected promotional segment containing information tailored for persons with said determined distinguishing characteristics.
-
-
16. A system for selectively communicating promotional information to a person, comprising:
-
a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person; a storage device for storing a plurality of promotional segments; a controller for; determining distinguishing characteristics of the person using said detectable features measured by said sensing system, said distinguishing characteristics consisting of at least any two of, but not all of, gender, race, ethnic background, age, nationality, height, and weight of the person, wherein one or more of said characteristics are determined by any of facial scanning, an optical detector effecting a retinal or iris scan, an optical detector effecting a retinal and iris scan, and voiceprint analysis; determining the person'"'"'s interest by determining any of whether the person is looking in the direction of the electronic display, the duration that the person is looking in the direction of the electronic display, by measuring changes in the person'"'"'s eye pupil size, and by analyzing eye movement of the person; and selecting for display to the person at the predetermined location at least one of said plurality of stored promotional segments, based upon said person'"'"'s determined interest, and using said determined distinguishing characteristics, said selected promotional segment containing information tailored for persons with said determined distinguishing characteristics.
-
-
17. A computer implemented method for selectively communicating promotional information to a person, comprising the steps of:
-
sensing the presence of a person at a predetermined location with a sensing system and measuring detectable features associated with the person; storing a plurality of promotional segments; providing a controller configured for determining distinguishing characteristics of the person using said detectable features measured by said sensing system, said distinguishing characteristics consisting of at least any two of, but not all of, gender, race, ethnic background, age, nationality, height, and weight of the person; and said controller configured for selecting for display to the person at the predetermined location at least one of said plurality of stored promotional segments using said determined distinguishing characteristics, said selected promotional segment containing information tailored for persons with said determined distinguishing characteristics.
-
-
18. A computer implemented method for selectively communicating promotional information to a person, comprising the steps of:
-
sensing the presence of a person at a predetermined location with a sensor system and measuring detectable features associated with the person; storing a plurality of promotional segments; providing a controller configured for determining distinguishing characteristics of the person using said detectable features measured by said sensing system, said distinguishing characteristics consisting of at least any two of, but not all of, gender, race, ethnic background, age, nationality, height, and weight of the person, wherein one or more of said characteristics are determined by any of facial scanning, an optical detector effecting a retinal or iris scan, an optical detector effecting a retinal and iris scan, and voiceprint analysis; said controller configured for determining the person'"'"'s interest by determining any of whether the person is looking in the direction of the electronic display, the duration that the person is looking in the direction of the electronic display, by measuring changes in the person'"'"'s eye pupil size, and by analyzing eye movement of the person; and said controller configured for selecting for display to the person at the predetermined location at least one of said plurality of stored promotional segments, based upon said person'"'"'s determined interest, and using said determined distinguishing characteristics, said selected promotional segment containing information tailored for persons with said determined distinguishing characteristics.
-
Specification