Visualizing object behavior

• US 8,250,473 B1
• Filed: 02/03/2009
• Issued: 08/21/2012
• Est. Priority Date: 02/03/2009
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Haynes, Jeremy S., Friedman, Michael W., Otwell, Andrew H., Werbel, Frederick J.
• Primary Examiner(s): TRAN, TUYETLIEN T
• Application Number:
  US12/365,033
• Time in Patent Office: 1,295 Days
• Field of Search: 715/736, 715/772, 709/224
• US Class Current: 715/736
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 43/045 for graphical visualisation of monitoring data
• CPC Class Codes: H04L 43/08 Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
• CPC Class Codes: H04L 43/0876 Network utilisation, e.g. volume of load or congestion level
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

A visualization service generates a graphical representation or visualization of each user'"'"'s behavior within a network resource, such as a website. In one example, the visualization service provides a dynamic visualization of each user accessing the network resource. Each user is graphically represented in the visualization with an indicium, such as a point or dot. The visualization (and thus, the position of each indicium representing a user) is dynamically updated as each user accesses data files from the network resource and thus, moves from state to state (or page to page) over time. The effect is similar to watching cars move along a complex highway system.

Claims

1. A system for graphically representing user behavior while users are accessing files from a network resource, the system comprising:

a data source that identifies files accessed by users from the network resource and times at which the files were accessed by said users; and

a computing device that executes;

a first processing component operative to generate a path record for each user of a plurality of users,

the path record generated using the identification of files and times identified by the data source, and

the path record identifying the user, each file accessed by the user from the network resource, and the time at which each file was accessed by the user from the network resource; and

a second processing component operative to generate a graphical representation based on the path records of the users for display, wherein each of two or more users are graphically represented in the graphical representation, the graphical representation comprising;

a first indicium representing one of the two or more users;

a second indicium representing a first file accessed by the one of the two or more users from the network resource; and

a third indicium representing a second data file accessed by the one of the two or more users from the network resource,

the first indicium graphically migrating from the second indicium to the third indicium to graphically represent the transition of the one of the two or more users from the first file accessed from the network resource to the second file accessed from the network resource over a time period between the time at which the first file was accessed by the one of the two or more users from the network resource and the second file was accessed by the one of the two or more users from the network resource, wherein the first indicium graphically migrates from the second indicium to the third indicium at a velocity based at least in part on the time period between the time at which the first file was accessed by the one of the two or more users and the time at which the second file was accessed by the one of the two or more users.

2. The system of claim 1, wherein the files are web pages.

3. The system of claim 1, wherein the first indicium graphically migrates from the second indicium to the third indicium over a path determined using a parametric equation.

4. The system of claim 1, wherein the files are identified in the path record in ascending order according to time of access.

5. The system of claim 1, wherein the data source is at least one of a network resource log and user behavioral data store.

6. A computer-implemented method for graphically representing user behavior while users are accessing files from a network resource, the computer-implemented method comprising:

as implemented by one or more computing devices configured with specific executable instructions,

generating a path record for each user of a plurality of users, the path record generated using an identification of files accessed by the plurality of users from the network resource and times at which the files were accessed by said users,

wherein the path record identifies the user, each file accessed by the user from the network resource, and the time at which each file was accessed by the user from the network resource; and

generating a graphical representation based on the path records of the users for display, wherein each of two or more users are graphically represented in the graphical representation, the graphical representation comprising;

a first indicium representing one of the two or more users;

a second indicium representing a first file accessed by the one of the two or more users from the network resource; and

a third indicium representing a second data file accessed by the one of the two or more users from the network resource,

the first indicium graphically migrating from the second indicium to the third indicium to graphically represent the transition of the one of the two or more users from the first file accessed from the network resource to the second file accessed from the network resource over a time period between the time at which the first file was accessed by the one of the two or more users from the network resource and the second file was accessed by the one of the two or more users from the network resource, wherein the first indicium graphically migrates from the second indicium to the third indicium at a velocity based at least in part on the time period between the time at which the first file was accessed by the one of the two or more users and the time at which the second file was accessed by the one of the two or more users.

7. The computer-implemented method of claim 6, wherein the files are web pages.

8. The computer-implemented method of claim 6, wherein the first indicium graphically migrates from the second indicium to the third indicium over a path determined using a parametric equation.

9. The computer-implemented method of claim 6, wherein the files are identified in the path record in ascending order according to time of access.

10. A non-transitory computer readable medium having computer executable components, the computer executable components comprising:

a first component operative to generate a path record for each user of a plurality of users,

the path record generated using an identification of files accessed by the plurality of users from a network resource and times at which the files were accessed by said users, and

the path record identifying the user, each file accessed by the user from the network resource, and the time at which each file was accessed by the user from the network resource; and

a second component operative to generate a graphical representation based on the path records of the users for display, wherein each of two or more users are graphically represented in the graphical representation, the graphical representation comprising;

a first indicium representing one of the two or more users;

a second indicium representing a first file accessed by the one of the two or more users from the network resource; and

a third indicium representing a second data file accessed by the one of the two or more users from the network resource,

the first indicium graphically migrating from the second indicium to the third indicium to graphically represent the transition of the one of the two or more users from the first file accessed from the network resource to the second file accessed from the network resource over a time period between the time at which the first file was accessed by the one of the two or more users from the network resource and the second file was accessed by the one of the two or more users from the network resource, wherein the first indicium graphically migrates from the second indicium to the third indicium at a velocity based at least in part on the time period between the time at which the first file was accessed by the one of the two or more users and the time at which the second file was accessed by the one of the two or more users.

11. The non-transitory computer readable medium of claim 10, wherein the files are web pages.

12. The non-transitory computer readable medium of claim 10, wherein the first indicium graphically migrates from the second indicium to the third indicium over a path determined using a parametric equation.

13. The non-transitory computer readable medium of claim 10, wherein the files are identified in the path record in ascending order according to time of access.