Methods, systems, and computer program products for providing advertising and/or information services over mobile ad hoc cooperative networks using electronic billboards and related devices
First Claim
1. A method comprising:
- detecting a mobile electronic device within a predetermined distance of an electronic billboard, wherein detecting the mobile device comprises;
receiving a signal from the mobile electronic device; and
determining a traveling vector for the mobile electronic device based on the signal;
establishing an ad hoc wireless connection with the mobile electronic device, wherein establishing the ad hoc wireless connection comprises establishing the ad hoc wireless connection in response to the traveling vector indicating that the mobile electronic device is traveling in a direction toward a geographic location of a content provider for the electronic billboard;
receiving information from the mobile electronic device over the ad hoc wireless connection, wherein the information comprises at least one of personal information about a user of the mobile electronic device or current information about operating parameters of the mobile device and comprises parameters that are subject to variation independent of a geographic location of the mobile electronic device;
transmitting location-specific data associated with the content provider that is associated with a geographic location of the electronic billboard to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information from the mobile electronic device, wherein the location-specific data comprises content that is selected based on the information from the mobile electronic device; and
updating location-specific data displayed on the electronic billboard responsive to receiving the personal information about the user or the current information about the operating parameters of the mobile electronic device.
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Accused Products
Abstract
A method of operating an electronic billboard includes detecting a mobile electronic device within a predetermined distance of the electronic billboard, establishing an ad hoc wireless connection with the mobile electronic device, and transmitting location-specific data to the mobile electronic device over the ad hoc wireless connection. The location-specific data is associated with a geographic location of the electronic billboard. For example, the location-specific data may include advertising content, traffic and/or construction conditions, emergency information, and/or tourism information associated with the geographic location of the electronic billboard. Related methods, devices, and computer program products are also discussed.
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Citations
18 Claims
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1. A method comprising:
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detecting a mobile electronic device within a predetermined distance of an electronic billboard, wherein detecting the mobile device comprises; receiving a signal from the mobile electronic device; and determining a traveling vector for the mobile electronic device based on the signal; establishing an ad hoc wireless connection with the mobile electronic device, wherein establishing the ad hoc wireless connection comprises establishing the ad hoc wireless connection in response to the traveling vector indicating that the mobile electronic device is traveling in a direction toward a geographic location of a content provider for the electronic billboard; receiving information from the mobile electronic device over the ad hoc wireless connection, wherein the information comprises at least one of personal information about a user of the mobile electronic device or current information about operating parameters of the mobile device and comprises parameters that are subject to variation independent of a geographic location of the mobile electronic device; transmitting location-specific data associated with the content provider that is associated with a geographic location of the electronic billboard to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information from the mobile electronic device, wherein the location-specific data comprises content that is selected based on the information from the mobile electronic device; and updating location-specific data displayed on the electronic billboard responsive to receiving the personal information about the user or the current information about the operating parameters of the mobile electronic device. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An electronic billboard comprising:
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a controller configured to; detect a mobile electronic device within a predetermined distance of the electronic billboard and establish an ad hoc wireless connection with the mobile electronic device; receive a signal from a mobile electronic device via a transceiver; determine a traveling vector for the mobile electronic device based on the signal; and establish the ad hoc wireless connection in response to the traveling vector indicating that the mobile electronic device is traveling in a direction toward a geographic location of a content provider for the electronic billboard, wherein the location-specific data is associated with the content provider; and the transceiver configured to; receive information about a user of the mobile electronic device or about current operating parameters of the mobile electronic device from the mobile electronic device over the ad hoc wireless connection, and transmit location-specific data that is associated with a geographic location of the electronic billboard to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information from the mobile electronic device, wherein; the location-specific data comprises targeted advertising content that is based on the information from the mobile electronic device; and the controller is configured to update the data with the location-specific data responsive to receiving the information about the user or the current operating parameters of the mobile electronic device. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method of operating a mobile electronic device, the method comprising:
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detecting a mobile electronic device within a predetermined distance of the electronic billboard; establishing an ad hoc wireless connection with the electronic billboard; transmitting information to the electronic billboard over the ad hoc wireless connection, wherein the information is associated with operation of the mobile electronic device and comprises parameters that are subject to variation independent of a geographic location of the mobile electronic device; receiving location-specific data that is associated with a geographic location of the electronic billboard from the electronic billboard over the ad hoc wireless connection responsive to transmitting the information to the electronic billboard, wherein the location-specific data comprises content that is selected based on the information transmitted to the electronic billboard; and displaying the location-specific data such that the location-specific data is integrated with currently-displayed content, wherein; the location-specific data comprises location-specific advertising data; the currently-displayed content comprises video content including other advertising data integrated in the video content; the other advertising data is tagged with metadata indicating that the other advertising data is replaceable; and integrating comprises; identifying the other advertising data in the currently-displayed video content as being replaceable based on the metadata responsive to receiving the location-specific advertising date; and replacing the other advertising data in the currently-displayed content with the location-specific advertising data responsive to identifying the other advertising data such that the location-specific advertising data is integrated n the currently-displayed video content. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification