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Methods and apparatus for anonymous user identification and content personalization in wireless communication

  • US 8,254,892 B2
  • Filed: 05/19/2009
  • Issued: 08/28/2012
  • Est. Priority Date: 12/05/2001
  • Status: Expired due to Term
First Claim
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1. A method for transmitting personalized content to a first communication device that has processed a SIM card serial number of a SIM card with a hash function to produce a hash value associated with a user, the hash value combined with a first device identifier from the first communication device being used with the SIM card to create a first user profile, and has transmitted the combined hash value and first device identifier to a communication network, the method comprising:

  • associating a plurality of personalization parameters with the combined hash value and a plurality of first device specific content parameters with the first device identifier in a first user profile,wherein when the first communication device requests a content, the personalization parameters and the first device specific content parameters are delivered to a content provider and the content provider provides the first communication device with personalized and device specific content,wherein the plurality of personalization parameters are combined with a plurality of second device specific content parameters associated with a second communication device sent from the second communication device when the SIM card is in the second communication device to create a second user profile, the first user profile and the second user profile together creating a family of user profiles for the user, wherein second user profile is accessed when content is requested from the second communication device, and the first user profile is accessed with content is requested from the first communication device.

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