Product catalog dynamically tailored to user-selected media content

• US 8,255,293 B1
• Filed: 10/10/2011
• Issued: 08/28/2012
• Est. Priority Date: 10/10/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Davies, Benedict John
• Primary Examiner(s): Rosen, Nicholas D
• Application Number:
  US13/270,183
• Time in Patent Office: 323 Days
• Field of Search: 705/14.66, 705/14.67, 705/14.72, 705/27.1, 705/27.2, 705/14.49
• US Class Current: 705/27.1
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

Systems and methods for media-oriented product catalog creation are disclosed herein. Media content displayed or otherwise selected by a content consumer can be identified. Accordingly, products or services depicted by the media content can be compiled into a dynamic product catalog. The catalog can include a description of the products or services as well as associated contextual references to the media content, such as a screen capture or video clip that depicts one or more portions of the media content in which the product or service was featured.

Claims

1. A product catalog creation system, comprising:

a memory that stores computer executable components; and

a microprocessor that executes the following computer executable components stored in the memory;

a collection component that identifies media content selected by a content consumer;

a product component that identifies a product or service depicted by the media content; and

a catalog component that compiles a catalog that includes a description of the product or service and an associated contextual reference to the media content.

2. The system of claim 1, wherein the media content is a video.

3. The system of claim 1, wherein the product component employs a speech recognition technique to identify the product or service.

4. The system of claim 1, wherein the product component employs a text recognition technique to identify the product or service.

5. The system of claim 1, wherein the product component employs an image recognition technique to identify the product or service.

6. The system of claim 1, wherein the product component identifies the product or service based upon metadata included in or associated with the media content.

7. The system of claim 1, wherein the contextual reference is a screen capture or a video clip of the media content in which the product or service is depicted.

8. The system of claim 1, wherein the contextual reference is an audio clip or a captioned dialog clip of the media content that depicts the product or service.

9. The system of claim 1, wherein the contextual reference is a description of a scene included in the media content that depicts the product or service.

10. The system of claim 1, wherein the contextual reference is a timecode of the media content in which the product or service is depicted.

11. The system of claim 1, wherein the catalog component further includes in the catalog an annotation feature associated with the product or service.

12. The system of claim 11, wherein the annotation feature supports input that indicates the content consumer owns or has purchased the product or service or a similar product or service.

13. The system of claim 11, wherein the annotation feature supports input that indicates an opinion of the content consumer about the product or service or a similar product or service.

14. The system of claim 1, wherein the catalog component further includes in the catalog an endorsement of the product or service or a similar product or service.

15. The system of claim 1, wherein the catalog component further includes in the catalog a reference to a vendor that provides the product or service or a similar product or service.

16. The system of claim 1, wherein the catalog component further includes in the catalog an incentive in connection with a purchase of the product or service or a similar product or service.

17. The system of claim 1, further comprising a presentation component configured to deliver the catalog to an authorized contact of the content consumer.

18. The system of claim 1, further comprising an indexing component configured to index the catalog according to a key characterized as at least one of one or more cast members of the media content, one or more crew members of the media content, a category of the product or service, or subject matter of the media content.

19. The system of claim 18, wherein the catalog component includes in the catalog references to products or services depicted in other media content with a relationship to the key.

20. The system of claim 19, wherein the catalog component employs the key to construct a themed catalog.

21. The system of claim 1, wherein the contextual reference to the media content is identified in response to a presentation of the media content.

22. A product catalog construction method, comprising:

employing a microprocessor to execute computer executable components stored within a memory to perform the following;

identifying media content selected by a content consumer;

identifying a product or service depicted by the media content;

including in the catalog a description of the product or service and an associated contextual reference to the media content; and

presenting the catalog to the content consumer.

23. The method of claim 22, further comprising utilizing a speech recognition technique or an image recognition technique to identify the product or service depicted by the media content.

24. The method of claim 22, further comprising utilizing a text recognition technique to identify the product or service depicted by the media content.

25. An apparatus comprising:

a user interface associated with a user; and

a non-transitory computer readable medium operatively coupled to the user interface, the computer readable medium encoded with computer executable components which, when executed, display on the user interface a product catalog constructed by a remote system, the remote system comprising;

a collection component that identifies media content selected by the user;

a product component that identifies an item depicted by the media content;

a catalog component that creates in the catalog an indication of the item and an associated contextual reference to the media content; and

a presentation component that provides the catalog to the user interface.

26. The apparatus of claim 25, wherein the product component identifies the item as a result of analysis of speech or closed captioned text included in the media content.

27. The apparatus of claim 25, wherein the contextual reference is at least one of a still image, a video clip, an audio clip, or a captioned text clip of the media content in which the item is depicted.

28. The apparatus of claim 25, wherein the catalog component further includes in the catalog an annotation feature associated with feedback from the user.

29. The apparatus of claim 25, wherein the presentation component shares the catalog with a contact of the user.

30. The apparatus of claim 25, wherein the catalog component constructs a theme catalog based upon a filter associated with at least one of one or more cast members of the media content, one or more crew members of the media content, or subject matter of the media content.