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Method and apparatus for responding to request for information-personalization

  • US 8,255,413 B2
  • Filed: 08/19/2005
  • Issued: 08/28/2012
  • Est. Priority Date: 08/19/2004
  • Status: Active Grant
First Claim
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1. A method of resolving ambiguity in a keyword search term submitted to a search engine, the method comprising:

  • (A) receiving, from a client-side behavior watching module operating on a computer system, recent navigation information regarding recent navigation behavior on the computer system, said navigation information including behavioral data and at least one keyword;

    (B) checking the at least one keyword against a list of commercial terms;

    (C) based at least in part on said checking in (B), determining whether the at least one keyword is a commercial keyword;

    (D) if the at least one keyword is determined in (C) to be a commercial keyword;

    (d1) assigning the at least one keyword a keyword ID;

    (d2) generating a first data structure that includes the keyword ID, the behavioral data, and a domain ID that corresponds to a domain of a search location; and

    (d3) loading the first data structure into a first section of a data warehouse that is associated with commercial keywords;

    (E) if the at least one keyword is not determined in (C) to be a commercial keyword;

    (e1) assigning the at least one keyword an other ID;

    (e2) generating a second data structure that includes the other ID, the behavioral data, and a domain ID that corresponds to a domain of a search location; and

    (e3) loading the second data structure into a second section of a data warehouse that is associated with non-commercial keywords;

    (F) ranking links associated with the at least one keyword with results from client-side behavior watching modules on other computer systems; and

    (G) preferentially providing higher ranked commercial links in response to relevant search criteria.

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