Digital image and content display systems and methods

• US 8,255,495 B1
• Filed: 03/22/2012
• Issued: 08/28/2012
• Est. Priority Date: 03/22/2012
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Luminate, Inc. (Apollo Global Management, Inc.)
• Inventors: Lee, Amy
• Primary Examiner(s): Nguyen, Quang N.
• Application Number:
  US13/427,341
• Time in Patent Office: 159 Days
• Field of Search: 709/203, 709/217, 709/219, 709/229
• US Class Current: 709/219
• CPC Class Codes: G06F 16/434 using image data, e.g. images, photos, pictures taken by a user
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/154 Tree transformation for tree-structured or markup documents, e.g. XSLT, XSL-FO or stylesheets
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06T 13/80 2D [Two Dimensional] animation, e.g. using sprites
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

Disclosed herein are systems and methods for displaying images and contextually relevant content on a digital content platform, such as a web page. In one embodiment, for example, the systems and methods include: (1) providing a publisher of the image with a reference script for publication with the image, wherein the reference script is a computer-readable instruction that causes an end-user device to call to a content server; and (2) configuring the content server to (a) receive a request for content from the end-user device, (b) identify content that is contextually relevant to the image, (c) deliver the content to the end-user device, and (d) deliver a computer-readable instruction that causes the end-user device to perform an animation that modifies the image and displays the content in a spatial relationship with respect to the image as originally published.

Claims

1. A computer-implemented method for displaying contextually relevant content associated with an image published on a digital content platform, comprising:

providing a publisher of the image with a reference script for publication with the image, wherein the reference script is a computer-readable instruction that causes an end-user device to provide a user-actionable interface that allows a user to activate the image and thereby perform a request for content call to a content server; and

configuring the content server to

(a) receive the request for content call from the end-user device,

(b) identify the published image,

(c) identify whether the image meets one or more pre-defined requirements,

(d) identify content that is contextually relevant to the image,

(e) deliver the content to the end-user device, and

(f) deliver a computer-readable instruction that causes the end-user device to perform an animation that displays the content in a spatial relationship with respect to the image as originally published, wherein the spatial relationship is defined such that the content appears to be displayed on a backside of the image.

2. The computer-implemented method of claim 1, wherein the content is identified with a crowdsourcing network.

3. The computer-implemented method of claim 1, wherein the content is identified with a thematic tagging engine.

4. The computer-implemented method of claim 1, wherein the content is identified based on text published proximate to the image on the digital content platform.

5. The computer-implemented method of claim 1, wherein the computer-readable instructions, which cause the end-user device to perform the animation, incorporates CSS language, JavaScript language, or HTML 5 Canvas language.

6. The computer-implemented method of claim 1, the content server is further configured to:

deliver computer-readable instructions that cause the end-user device to communicate data directly with the content server.

7. A non-transitory computer-readable storage medium, stored on a content server, for displaying contextually relevant content associated with an image published on a digital content platform, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to

(a) receive a request for content from an end-user device, wherein the end-user device is directed to the content server via a reference script published with the image on the digital content platform, and wherein the reference script requires an end-user to active the image, with a user-actionable event, before transmitting the request for content to the content server,

(b) identify whether the image meets one or more pre-defined requirements,

(c) identify contextually relevant content for the image,

(d) deliver the contextually relevant content to the end-user device, and

(e) deliver a computer-readable instruction that causes the end-user device to perform an animation that modifies the image and thereafter displays the contextually relevant content in a spatial relationship with the image as originally published, wherein the spatial relationship is defined such that the content appears to be displayed on a backside of the image.

8. The computer-readable storage medium of claim 7, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to provide the image to a crowdsourcing network, and receive the contextually relevant content from the crowdsourcing network.

9. The computer-readable storage medium of claim 7, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to provide the image to a thematic tagging engine, and receive the contextually relevant content from the thematic tagging engine.

10. The computer-readable storage medium of claim 7, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to deliver the image to the thematic tagging engine, and receive at least one thematic tag from the thematic tagging engine.

11. The computer-readable storage medium of claim 10, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to identify contextually relevant content for the image based on the thematic tag.

12. The computer-readable storage medium of claim 7, wherein the contextually relevant content for the image is identified based on text published proximate to the image on the digital content platform.

13. The computer-readable storage medium of claim 7, wherein the computer-readable instruction, which causes the end-user device to perform the animation that modifies the image, incorporates CSS language, JavaScript language, or HTML 5 Canvas language.

14. A non-transitory computer-readable storage medium for displaying contextually relevant content associated with an image published on a mobile application, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to

(a) publish multiple images on a user interface for the mobile application,

(b) provide an actionable user interface that allows an end-user to request additional content relevant to a particular image,

(c) request additional content from a content server, after the end-user has activated the image via the actionable user interface,

(d) receive contextually relevant content for the image from the content server, and

(e) perform an animation that modifies the image and thereafter displays the contextually relevant content in a spatial relationship with the image as originally published, wherein the spatial relationship is defined such that the contextually relevant content appears to be displayed on a backside of the image.