Methods for transmitting multimedia files and advertisements
First Claim
Patent Images
1. A method comprising:
- storing in a storage medium of a streaming server an obligatory advertisement comprising a first video stream and a first audio stream, transmitting the first video stream and the first audio stream to a multimedia player so that the obligatory advertisement is played in the multimedia player in conjunction with non-advertising content to be sponsored by the obligatory advertisement, the streaming server determining if less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player, and transmitting to the multimedia player a message indicating that playing of all the obligatory advertisement is required upon determining that less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player; and
storing in the storage medium of the streaming server another advertisement comprising a second video stream and a second audio stream and transmitting the second video stream and the second audio stream to the multimedia player in a manner that the second video stream and the second audio stream are played in the multimedia player in conjunction with the non-advertising content and the obligatory advertisement.
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Accused Products
Abstract
The invention is directed to a method of transmitting a file having an advertising portion and a requested portion different from the advertising portion. The method includes receiving a request to transmit the file, via a streaming protocol allowing non-sequential access, transmitting the advertising portion of the file, receiving a request to transmit a portion of the requested portion of the file prior to completing transmitting the advertising portion of the file, completing the transmission of the advertising portion of the file, and transmitting the requested portion of the file.
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Citations
4 Claims
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1. A method comprising:
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storing in a storage medium of a streaming server an obligatory advertisement comprising a first video stream and a first audio stream, transmitting the first video stream and the first audio stream to a multimedia player so that the obligatory advertisement is played in the multimedia player in conjunction with non-advertising content to be sponsored by the obligatory advertisement, the streaming server determining if less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player, and transmitting to the multimedia player a message indicating that playing of all the obligatory advertisement is required upon determining that less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player; and storing in the storage medium of the streaming server another advertisement comprising a second video stream and a second audio stream and transmitting the second video stream and the second audio stream to the multimedia player in a manner that the second video stream and the second audio stream are played in the multimedia player in conjunction with the non-advertising content and the obligatory advertisement. - View Dependent Claims (2)
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3. A streaming server having a storage device that stores an obligatory advertisement comprising a first video stream and a first audio stream, the streaming server storing executable instructions executed by a computer processor to cause the streaming server to perform:
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transmitting the first video stream and the first audio stream to a multimedia player so that the obligatory advertisement is played in the multimedia player in conjunction with non-advertising content to be sponsored by the obligatory advertisement; determining if less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player; and transmitting to the multimedia player a message indicating that playing of all the obligatory advertisement is required upon determining that less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player; wherein the storage device also stores another advertisement comprising a second video stream and a second audio stream, and the streaming server further transmitting the second video stream and the second audio stream to the multimedia player in a manner that the second video stream and the second audio stream are played in the multimedia player in conjunction with the non-advertising content and the obligatory advertisement. - View Dependent Claims (4)
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Specification