Including hyperlinks in a document

• US 8,255,786 B1
• Filed: 04/09/2010
• Issued: 08/28/2012
• Est. Priority Date: 04/09/2010
• Status: Active Grant

• Current Assignee: Walmart Apollo, LLC (WalMart Inc.)
• Original Assignee: Wal Mart Stores Inc (WalMart Inc.)
• Inventors: Gattani, Abhishek, Rajaraman, Anand, Garera, Nikesh Lucky
• Primary Examiner(s): Hutton, Jr., Doug
• Assistant Examiner(s): McIntosh, Andrew
• Application Number:
  US12/757,910
• Time in Patent Office: 872 Days
• Field of Search: 715/205, 715/206, 715/208
• US Class Current: 715/205
• CPC Class Codes: G06F 16/367 Ontology
• CPC Class Codes: G06F 16/94 Hypermedia Hyperlinking G06F40/134
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations

Abstract

Techniques for including a hyperlink in a document is disclosed. A document is received via a communications interface. An entity pair is determined by a processor. The entity pair includes a concept included in a concept taxonomy and a textual representation included in the document. As output, a hyperlink is provided.

Claims

1. A system for including a hyperlink in a document, comprising:

a communications interface configured to receive a first document;

a processor configured to;

determine an entity pair comprising a textual representation included in the first document and a concept determined to be associated with the textual representation, wherein the concept comprises a node concept in a concept taxonomy; and

provide as output a hyperlink to a second document determined to be associated with the entity pair; and

a memory coupled to the processor and configured to provide the processor with instructions;

wherein the processor is further configured to evaluate the popularity of the concept at least in part by determining the number of times the concept is included in a hyperlink in a corpus of documents; and

wherein the textual representation is associated with each of a respective first and second meaning, and wherein determining the number of times the concept is included in a hyperlink in the corpus of documents includes;

(1) counting the number of times the first meaning is included in a hyperlink in the corpus of documents and (2) counting the number of times the second meaning is included in a hyperlink in the corpus of documents.

2. The system of claim 1 wherein the hyperlink includes a universal resource locator, which, when activated by a client, will direct the client to a topical page associated with the concept.

3. The system of claim 1 wherein the hyperlink includes a link label.

4. The system of claim 3 wherein the link label is the textual representation.

5. The system of claim 1 wherein the document is received from a client web browser application.

6. The system of claim 5 wherein the document is a portion of a web page and wherein the document is received in response to the client web browser accessing the web page.

7. The system of claim 1 wherein the document is received in response to a submission of a message.

8. The system of claim 1 wherein the processor is configured to provide the hyperlink to a web browser.

9. The system of claim 1 wherein the processor is further configured to determine a monetization associated with the hyperlink.

10. The system of claim 1 wherein the processor is further configured to perform a link density analysis.

11. The system of claim 1 wherein the processor is further configured to perform a link distribution analysis.

12. The system of claim 1 wherein the processor is further configured to evaluate an intent.

13. The system of claim 12 wherein the hyperlink includes a universal resource locator, which, when activated by a client, will direct the client to a topical page associated with the concept, wherein the topical page is selected based at least in part on the intent.

14. A method for including a hyperlink in a document, comprising:

receiving a first document;

determining an entity pair comprising a textual representation included in the first document and a concept determined to be associated with the textual representation, wherein the concept comprises a node concept in a concept taxonomy;

evaluating the popularity of the concept at least in part by determining the number of times the concept is included in a hyperlink in a corpus of documents; and

providing as output a hyperlink to a second document determined to be associated with the entity pair;

wherein the textual representation is associated with each of a respective first and second meaning, and wherein determining the number of times the concept is included in a hyperlink in the corpus of documents includes;

(1) counting the number of times the first meaning is included in a hyperlink in the corpus of documents and (2) counting the number of times the second meaning is included in a hyperlink in the corpus of documents.

15. A computer program product for including a hyperlink in a document, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer instructions for:

receiving a first document;

determining an entity pair comprising a textual representation included in the first document and a concept determined to be associated with the textual representation, wherein the concept comprises a node concept in a concept taxonomy;

evaluating the popularity of the concept at least in part by determining the number of times the concept is included in a hyperlink in a corpus of documents; and

providing as output a hyperlink to a second document determined to be associated with the entity pair;

wherein the textual representation is associated with each of a respective first and second meaning, and wherein determining the number of times the concept is included in a hyperlink in the corpus of documents includes;

(1) counting the number of times the first meaning is included in a hyperlink in the corpus of documents and (2) counting the number of times the second meaning is included in a hyperlink in the corpus of documents.