System and method of providing targeted advertisements from subscribers of directory services

• US 8,260,665 B2
• Filed: 10/21/2011
• Issued: 09/04/2012
• Est. Priority Date: 02/21/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Foladare, Mark J, Bennett, Richard L
• Primary Examiner(s): Colbert, Ella
• Assistant Examiner(s): Shaikh, Mohammad Z
• Application Number:
  US13/278,338
• Publication Number:
  US 20120035995A1
• Time in Patent Office: 319 Days
• Field of Search: 705 35- 42, 705/1.1, 705/14, 705/14.5
• US Class Current: 705/14.5
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 50/188 Electronic negotiation
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

Disclosed are systems, computer-readable medium and a method for delivering advertisements to user devices. The method includes storing first data associated with online and physical activity of plurality of customers, storing second data associated with current status of plurality of advertisers, matching a customer with an advertiser based on analysis of the first data and the second data and delivering an advertisement to a device associated with the matched customers online and physical activity. The on-line and physical activity is captured by a plurality of devices including a mobile device via a plurality of sensors.

Claims

1. A method comprising:

storing physical activity of a user, wherein the physical activity is detected independent of a user location;

storing a current status of each of a plurality of advertisers;

matching, via a processor, a user with a desired advertiser from the plurality of advertisers based on an analysis of the physical activity and the current status; and

delivering an advertisement from the desired advertiser to a device of the user.

2. The method of claim 1, further comprising storing on-line activity of the user.

3. The method of claim 2, wherein matching the user further comprises matching the user based on the physical activity, the current status and the on-line activity.

4. The method of claim 2, wherein the on-line activity is web browsing.

5. The method of claim 2, wherein the on-line activity is television watching.

6. The method of claim 2, wherein the on-line activity is user interaction with a mobile device.

7. The method of claim 1, wherein the current status of the plurality of advertisers comprises an availability of inventory.

8. The method of claim 1, wherein the current status of the plurality of advertisers comprises a budget.

9. The method of claim 1, wherein the current status of the plurality of advertisers comprises a time of day.

10. The method of claim 1, wherein the current status of the plurality of advertisers comprises a season.

11. The method of claim 1, wherein the physical activity comprises a rate of speed of the user.

12. The method of claim 1, further comprising engaging in a dialog with the user via the device, wherein the dialog relates to at least one of a product and a service in the advertisement.

13. The method of claim 1, wherein the physical activity comprises a direction of movement of the user.

14. The method of claim 1, wherein the physical activity comprises a number of times the user has been near an advertiser within a predetermined period of time.

15. The method of claim 1, wherein a price paid by the desired advertiser for the advertisement is negotiated based on the analysis of the physical activity.

16. The method of claim 1, wherein the physical activity comprises walking.

17. The method of claim 1, wherein the physical activity is detected from a temperature sensor.

18. The method of claim 1, wherein the physical activity is detected from a fingerprint sensor.

19. The method of claim 1, wherein matching the user with the desired advertiser further comprises communicating only portions of the physical activity that are in compliance with a policy of the desired advertiser.

20. A system comprising:

a processor; and

a computer-readable medium storing instructions that, when executed by the processor, perform a method comprising;

storing physical activity of a user, wherein the physical activity is detected independent of a user location;

storing a current status of each of a plurality of advertisers;

matching, via a processor, a user with desired advertiser from the plurality of advertisers based on an analysis of the physical activity and the current status; and

delivering an advertisement from the desired advertiser to a device of the user.