Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network
First Claim
1. The method for optimizing internet traffic flow through a web network containing a plurality of interlinked content elements, the method comprising:
- collecting content data corresponding to a content element in the web network;
obtaining a revenue value corresponding to the content element based on the corresponding content data;
calculating a subsequent flow value corresponding to the content element;
calculating an overall content value for the content element based on the corresponding revenue value and the corresponding subsequent flow value comprising the following iteration formula;
Vk+1= R+β
Π
Vk wherein Vk+1 is a matrix of a plurality of overall content values for the (k+1)-th iteration;
β
=1/(1+r);
r is a cost of capital over a relevant predetermined time interval;
R is a matrix of revenue values;
Π
is a matrix of transition probabilities and Vk is a matrix of a plurality of overall content values for the k-th iteration; and
modifying the web network based on the overall content value and the content data, so as to increase overall revenue generated by the web network.
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Abstract
A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network.
27 Citations
38 Claims
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1. The method for optimizing internet traffic flow through a web network containing a plurality of interlinked content elements, the method comprising:
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collecting content data corresponding to a content element in the web network; obtaining a revenue value corresponding to the content element based on the corresponding content data; calculating a subsequent flow value corresponding to the content element; calculating an overall content value for the content element based on the corresponding revenue value and the corresponding subsequent flow value comprising the following iteration formula; V k+1=R +β
Π
V kwherein V k+1 is a matrix of a plurality of overall content values for the (k+1)-th iteration;
β
=1/(1+r);
r is a cost of capital over a relevant predetermined time interval;
R is a matrix of revenue values;
Π
is a matrix of transition probabilities andV k is a matrix of a plurality of overall content values for the k-th iteration; andmodifying the web network based on the overall content value and the content data, so as to increase overall revenue generated by the web network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. The system for determining an overall content value for a content element in a web network containing a plurality of interlinked content elements, the system comprising:
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an analytic server configured to receive content data relating to the content element; wherein the analytic server is configured to calculate the following iteration formula; V k+1=R +β
Π
V kwherein V k+1 is a matrix of a plurality of overall content values for the (k+1)-th iteration;
β
=1/(1+r);
r is a cost of capital over a relevant predetermined time interval;
R is a matrix of revenue values;
Π
is a matrix of transition probabilities andV k is a matrix of a plurality of overall content values for the k-th iteration;a processor in operable communication with the analytic server, the processor configured to receive a revenue value for the content element based on the content data, and to determine a subsequent flow value for the content element;
the processor further configured to calculate an overall content value based on the revenue value and the subsequent flow value.- View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. The method for determining an overall content value for a content element in a web network containing a plurality of interlinked content elements, the method comprising:
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obtaining content data related to the content element; obtaining a revenue value corresponding to the content element; calculating a subsequent flow value for the content element; calculating the overall content value for the content element based on the revenue value and subsequent flow value; wherein calculating comprises calculating the following iteration formula; V k+1=R +β
Π
V kwherein V k+1 is a matrix of a plurality of overall content values for the (k+1)-th iteration;
β
=1/(1+r);
r is a cost of capital over a relevant predetermined time interval;
R is a matrix of revenue values;
Π
is a matrix of transition probabilities andV k is a matrix of a plurality of overall content values for the k-th iteration.- View Dependent Claims (34, 35, 36, 37, 38)
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Specification