System for and method of shopping through television
First Claim
1. A method of performing a transaction using a video device, the method comprising acts of:
- displaying a video signal including a video program separated into a plurality of frames, at least a first of the plurality of frames having one or more selectable regions associated with one or more products having enhanced content included in one or more of the plurality of frames subsequent to the first frame;
selecting a first selectable region corresponding to a product of interest from the one or more selectable regions of the first frame of the plurality of frames;
extracting enhanced content representative of the product of interest from the first frame when the enhanced content is available in the first frame, and when the enhanced content is not available in the first frame, from at least one other of the plurality of frames subsequent to the first frame;
identifying data related to the selected product of interest; and
providing the enhanced content and data of the selected product of interest to a user of the video device.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for providing information to television viewers in order to assist them in shopping from an apparently conventional media, such as a television program, as well as making better and more educated shopping decisions are provided. The user selects the product of interest, and if desired, indicates the price, quantity and time frame within which he/she wants to buy the product. The system then acts as an agent on the user'"'"'s behalf to get the best product under best price and shortest time frame as may be desired. When a user sees a product he wants while watching television, he simply can press a point on the screen, talk, or press a button on a remote control or similar keypad and the system shows the current price and availability. If the user wants the product, he can buy it instantly. If the user determines it to be too expensive, he can add the product to his wish-list with a price he would be willing to pay.
38 Citations
32 Claims
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1. A method of performing a transaction using a video device, the method comprising acts of:
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displaying a video signal including a video program separated into a plurality of frames, at least a first of the plurality of frames having one or more selectable regions associated with one or more products having enhanced content included in one or more of the plurality of frames subsequent to the first frame; selecting a first selectable region corresponding to a product of interest from the one or more selectable regions of the first frame of the plurality of frames; extracting enhanced content representative of the product of interest from the first frame when the enhanced content is available in the first frame, and when the enhanced content is not available in the first frame, from at least one other of the plurality of frames subsequent to the first frame; identifying data related to the selected product of interest; and providing the enhanced content and data of the selected product of interest to a user of the video device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for performing a transaction using a video device, said system comprising:
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a set-top box; a video device operatively coupled to the set-top box for displaying a video signal including a video program separated into a plurality of frames, at least a first of the plurality of frames having one or more selectable regions associated with one of one or more products having enhanced content included in one or more of the plurality of frames subsequent to the first frame, said set-top box including a memory, a processor and an input/output associated therewith for transferring the video signal, the processor being configured for selecting a first selectable region corresponding to a product of interest from the one or more selectable regions of the first frame of the plurality of frames; extracting enhanced content representative of the product of interest from the first frame when the enhanced content is available in the first frame, and when the enhanced content is not available in the first frame, from at least one other of the plurality of frames subsequent to the first frame; identifying data related to the selected product of interest; and providing the enhanced content and data of the selected product of interest to the video device; and an input device operatively associated with said set-top box for controlling said set-top box. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A method of performing a transaction using a video device, said method comprising acts of:
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displaying a video signal including a video program separated into a plurality of frames, at least a first of the plurality of frames having one or more selectable regions associated with one or more products having enhanced content included in one or more of the plurality of frames subsequent to the first frame; customizing preferences for at least one user; selecting a first selectable region corresponding to a product of interest from the one or more selectable regions of the first frame of the plurality of frames; extracting enhanced content representative of the product of interest from the first frame when the enhanced content is available in the first frame, and when the enhanced content is not available in the first frame, from at least one other of the plurality of frames subsequent to the first frame; filtering the enhanced content based on the preferences; identifying a source of the selected product of interest through searching at least one predetermined list of information sources for a particular category and the video signal; offering a product source of the product of interest a price the user is willing to pay to buy the selected product of interest other than a price initially requested by the product source regarding the selected product and displaying acceptance or rejection of the offer; allowing the user to authorize purchasing of the selected product; providing feedback information to the user; completing a purchase transaction for the selected product; and receiving and analyzing a satisfaction response from the user. - View Dependent Claims (29, 30, 31, 32)
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Specification