Targeted advertisements to social contacts

• US 8,265,606 B2
• Filed: 10/09/2008
• Issued: 09/11/2012
• Est. Priority Date: 10/09/2008
• Status: Expired due to Fees

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Ghotge, Vishal V., Lu, Bo, Karlsson, Karl P.
• Primary Examiner(s): Pérez-Gutiérrez, Rafael
• Assistant Examiner(s): Khan, Suhail
• Application Number:
  US12/248,720
• Publication Number:
  US 20100093317A1
• Time in Patent Office: 1,433 Days
• Field of Search: None
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Targeted advertisements to social contacts is described. In embodiment(s), social contacts can be correlated based on messaging interactions between mobile communication devices that are associated with the social contacts. Feedback about an advertisement can be received from mobile communication devices that are associated with the social contacts, and the advertisement can then be targeted to one or more of the social contacts based on the feedback about the advertisement.

Claims

1. A method, comprising:

correlating social contacts with other social contacts in a social graph based on messaging interactions and a frequency of the messaging interactions between mobile communication devices that are associated with the correlated social contacts;

receiving feedback about a video advertisement from a mobile communication device that is associated with a correlated social contact in the social graph, the feedback comprising a selectable input to select the video advertisement for viewing at the mobile communication device or to dismiss playback of the video advertisement at the mobile communication device; and

communicating the video advertisement to one or more of the mobile communication devices that are associated with a selected one or more of the correlated social contacts based on the feedback when the feedback comprises the selectable input to select the video advertisement for viewing at the mobile communication device, and not communicating the video advertisement when the feedback comprises the selectable input to dismiss playback of the video advertisement at the mobile communication device.

2. A method as recited in claim 1, further comprising communicating a different video advertisement to the selected one or more correlated social contacts based on the feedback about the video advertisement.

3. A method as recited in claim 1, wherein the feedback received about the video advertisement further includes an additional selectable input to the mobile communication device to rate the video advertisement.

4. A messaging service implemented by a processor, comprising:

social contacts correlated with other social contacts in a social graph based on messaging interactions and a frequency of the messaging interactions between mobile communication devices that are associated with the correlated social contacts;

a messaging interface configured to receive feedback about a video advertisement from a mobile communication device that is associated with a correlated social contact in the social graph, the feedback including a selectable input to the mobile communication device to initiate rendering the video advertisement at the mobile communication device or an additional selectable input to dismiss rendering the video advertisement; and

an advertisement targeting service configured to target the video advertisement to one or more of the mobile communication devices that are associated with a selected one or more of the correlated social contacts based on the feedback when the feedback comprises the selectable input to initiate rendering the video advertisement, and not communicating the video advertisement when the feedback comprises the additional selectable input to dismiss rendering the video advertisement.

5. A messaging service as recited in claim 4, wherein the advertisement targeting service is further configured to target a different video advertisement to the selected one or more correlated social contacts based on the feedback about the video advertisement.

6. A messaging service as recited in claim 4, wherein the feedback received about the video advertisement further includes a further additional selectable input to the mobile communication device to rate the video advertisement.

7. A mobile communication device, comprising:

at least a memory and a processor to implement a messaging service, the messaging service comprising;

social contacts correlated with other social contacts in a social graph based on messaging interactions and a frequency of the messaging interactions between mobile communication devices that are associated with the correlated social contacts;

a messaging interface configured to receive feedback about a video advertisement from the mobile communication device that is associated with a correlated social contact in the social graph, the feedback including a selectable input to the mobile communication device to initiate rendering the video advertisement at the mobile communication device or an additional selectable input to dismiss rendering the video advertisement; and

an advertisement targeting service configured to target the video advertisement to one or more of the mobile communication devices that are 15 associated with a selected one or more of the correlated social contacts based on the feedback when the feedback comprises the selectable input to initiate rendering the video advertisement, and not communicating the video advertisement when the feedback comprises the additional selectable input to dismiss rendering the video advertisement.

8. A mobile communication device as recited in claim 7, wherein the advertisement targeting service is further configured to target a different video advertisement to the selected one or more correlated social contacts based on the feedback about the video advertisement.

9. A mobile communication device as recited in claim 7, wherein the feedback received about the video advertisement further includes a further additional selectable input to the mobile communication device to rate the video advertisement.