Methods and systems for delivering customized advertisements
First Claim
Patent Images
1. A method comprising:
- receiving, by a server, a request for an advertisement to be presented to a user of a social network;
selecting, by the server, a member of the social network to visibly associate with the advertisement based, at least in part, on a social distance between the user and the member in the social network; and
sending, by the server, the advertisement for presentation to the user.
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Accused Products
Abstract
Methods and systems for selecting and customizing an advertisement for a known user are disclosed. The advertisement is customized responsive to social distance between the user and members of the user'"'"'s social network.
55 Citations
41 Claims
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1. A method comprising:
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receiving, by a server, a request for an advertisement to be presented to a user of a social network; selecting, by the server, a member of the social network to visibly associate with the advertisement based, at least in part, on a social distance between the user and the member in the social network; and sending, by the server, the advertisement for presentation to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. An apparatus, comprising:
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a database configured to include information relating to members in a social network and an advertisement; and a server configured to receive a request for the advertisement to be presented to a user, select a member of the social network to visibly associate with the advertisement based, at least in part, on a social distance between the user and the member in the social network, and to send the advertisement for presentation to the user. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. An apparatus, comprising:
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means for receiving a request for an advertisement to be presented to a user of a social network; means for selecting a member of the social network to visibly associate with the advertisement based, at least in part, on a social distance between the user and the member in the social network; and means for sending the advertisement for presentation to the user. - View Dependent Claims (40, 41)
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Specification