System and method for enforcing advertising policies using digital rights management
First Claim
1. An apparatus, comprising:
- a processor; and
a memory element coupled to the processor, wherein the processor and the memory element cooperate in order to cause the apparatus to;
communicate entertainment content to a user computer in a network environment;
communicate advertising content to the user computer in response to a message communicated by the user computer;
receive metering data from the user computer, wherein the metering data indicates usage of the advertising content on the user computer;
determine, based on the metering data whether the user computer has satisfied one or more policy usage conditions for the advertising content in order to receive a financial incentive; and
deliver the financial incentive to the user computer when the one or more policy usage conditions for the advertising content are determined to have been met.
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Accused Products
Abstract
A system and method for policy-based advertising. According to an embodiment, an advertisement server receives a request for advertising content from a user computer over a network, the advertising content associated with an advertising policy specifying one or more usage conditions to be met by a user of the user computer in connection with the advertising content in order for the user to qualify for a promotional consideration, provides to the user computer over the network, in response to the request for the advertising content, the advertising content and one or more constraints to be enforced by a content player on the user computer in accordance with the advertising policy, receives from the user computer metering data reflecting usage of the advertising content on the user computer, and determines whether the one or more advertising policy usage conditions have been met based on the received metering data.
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Citations
20 Claims
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1. An apparatus, comprising:
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a processor; and a memory element coupled to the processor, wherein the processor and the memory element cooperate in order to cause the apparatus to; communicate entertainment content to a user computer in a network environment; communicate advertising content to the user computer in response to a message communicated by the user computer; receive metering data from the user computer, wherein the metering data indicates usage of the advertising content on the user computer; determine, based on the metering data whether the user computer has satisfied one or more policy usage conditions for the advertising content in order to receive a financial incentive; and deliver the financial incentive to the user computer when the one or more policy usage conditions for the advertising content are determined to have been met. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method, comprising:
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communicating entertainment content to a user computer in a network environment; communicating advertising content to the user computer in response to a message communicated by the user computer; receiving metering data from the user computer, wherein the metering data indicates usage of the advertising content on the user computer; determining, based on the metering data whether the user computer has satisfied one or more policy usage conditions for the advertising content in order to receive a financial incentive; and delivering the financial incentive to the user computer when the one or more policy usage conditions for the advertising content are determined to have been met. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A software program stored on a computer readable non-transitory storage device that, when executed by a processor, is operable to perform operations comprising:
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communicating entertainment content to a user computer in a network environment; communicating advertising content to the user computer in response to a message communicated by the user computer; receiving metering data from the user computer, wherein the metering data indicates usage of the advertising content on the user computer; determining, based on the metering data whether the user computer has satisfied one or more policy usage conditions for the advertising content in order to receive a financial incentive; and delivering the financial incentive to the user computer when the one or more policy usage conditions for the advertising content are determined to have been met. - View Dependent Claims (18, 19, 20)
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Specification