Cooperative system for measuring electronic media
First Claim
1. A method of measuring the electronic media usage associated with a device comprising:
- tracking media usage activities associated with the device via a software agent;
using a processor to obtain media information from a media handler resulting from performance of a media research task by the media handler;
dynamically configuring the media research task to be performed by the media handler, wherein the media research task is associated with handling of electronic media by the media handler, and wherein dynamically configuring the media research task includes changing handling of the electronic media by the media handler to filter the media information based on media research information of interest to generate filtered media information, the media research information of interest identified by a host in response to a query by the media handler;
using a processor to communicate the filtered media information to the software agent or another software agent via a defined interface that provides interoperability between the media handler and at least one of the software agents; and
receiving from at least one of the software agents the media information.
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Accused Products
Abstract
A cooperative electronic media measurement system is disclosed that measures the electronic media usage of one or more individuals by a media research entity. The media research entity defines at least one specialized task useful to the media research entity. The at least one specialized task is performed by a media handler provided by another entity and concerns a handling of electronic media by the media handler. The individual is tracked with at least one software agent of the media research entity. At least one software agent obtains a product of the specialized task performed by the media handler via at least one defined interface that provides interoperability between the media handler and the at least one software agent. Cooperative media handlers automatically obtain information from, or otherwise obtain information about, presented media objects including identification tags, if present, and other information, for collection by the research data collection agents.
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Citations
118 Claims
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1. A method of measuring the electronic media usage associated with a device comprising:
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tracking media usage activities associated with the device via a software agent; using a processor to obtain media information from a media handler resulting from performance of a media research task by the media handler; dynamically configuring the media research task to be performed by the media handler, wherein the media research task is associated with handling of electronic media by the media handler, and wherein dynamically configuring the media research task includes changing handling of the electronic media by the media handler to filter the media information based on media research information of interest to generate filtered media information, the media research information of interest identified by a host in response to a query by the media handler; using a processor to communicate the filtered media information to the software agent or another software agent via a defined interface that provides interoperability between the media handler and at least one of the software agents; and receiving from at least one of the software agents the media information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48)
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49. A method of measuring the electronic media usage associated with a device by a software agent comprising:
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dynamically configuring a media research task performed by a media handler associated with the device to collect media research information, wherein dynamically configuring the media research task includes changing handling of the electronic media by the media handler to filter the media research information based on media research information of interest to generate filtered media research information, the media research information of interest identified by a host in response to a query by the media handler; using a processor to obtain by the software agent the filtered media research information from the media handler via a defined interface that provides interoperability between the media handler and the software agent; and providing the filtered media research information to an entity collecting media research information. - View Dependent Claims (50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83)
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84. A system to collect media information comprising:
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a processor; a media handler to perform a dynamically configurable media research task associated with handling of electronic media, wherein the media research task is dynamically configurable by changing the handling of the electronic media by the media handler to filter the media information based on media research information of interest to generate filtered media information, the media research information of interest identified by a host in response to a query by the media handler; and a software agent to use the processor to communicate with the media handler via a defined interface that provides interoperability between the media handler and the software agent to enable the software agent to receive the filtered media information associated with the media research task from the media handler. - View Dependent Claims (85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118)
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Specification