System and method for expanding target inventory according to browser-login mapping

• US 8,271,886 B2
• Filed: 03/20/2008
• Issued: 09/18/2012
• Est. Priority Date: 03/21/2007
• Status: Active Grant

• Current Assignee: Naver Corporation
• Original Assignee: NHN Business Platform Corp. (Naver Corporation)
• Inventors: Han, Sang Wook, Lee, Hyungseok
• Primary Examiner(s): NGUYEN, KIM T
• Application Number:
  US12/052,706
• Publication Number:
  US 20080235243A1
• Time in Patent Office: 1,643 Days
• Field of Search: 715/745, 715/854
• US Class Current: 715/745
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A target advertising system includes a user profile database configured to store browser-login mapping information associated with mapping of browser cookie information and login cookie information, an advertisement server configured to identify an access by a web browser and to transfer browser cookie information of the web browser to a user behavior server, and the user behavior server configured to receive the browser cookie information from the advertisement server, to identify, from the user profile database, user profile information of the browser-login mapping information corresponding to the browser cookie information, and to transfer the identified user profile information to the advertisement server.

Claims

1. A target advertising system to a plurality of web browsers, the system comprising:

a user profile database, coupled to a user behavior server, configured to store browser-login mapping information and login cookie information, the browser-login mapping information being generated by mapping browser cookie information with the login cookie information, the browser cookie information being assigned to each of the plurality of web browsers; and

an advertisement server configured to uniquely identify each browser using the browser cookie information assigned to the respective web browsers in response to receipt of each of the web browsers accessing the advertisement server, and to identify the login cookie information of a logged-in user upon receiving an information request from the logged-in user, wherein

in response to receipt of browser cookie information of a web server upon the web browser accessing the advertisement server when a user does not log in the advertisement server, the user behavior server is configured to map the browser cookie information and the login cookie information with user profile information of the user,

and wherein the advertisement server is configured to identify user profile information of the web browser among the plurality of web browsers based on the browser-login mapping information and to select targeted advertisement data and to display the targeted advertisement data associated with the identified user profile information corresponding to browser-login mapping information on a web page.

2. The system of claim 1, wherein the advertisement server assigns browser cookie information to one of the user web browsers accessing the advertisement server, and in response to receipt of an information request from a logged-in user, identifies the login cookie information of the user, and stores the browser cookie information and the login cookie information in an advertisement server log, and

the user behavior server identifies the browser-login mapping information which corresponds to the browser cookie information and stores the user profile information in the user profile database.

3. The system of claim 2, wherein the user behavior server analyzes the browser cookie information and the login cookie information that are stored in the advertisement server log during a period of time, and maps the browser cookie information and the login cookie information to generate the browser-login mapping information.

4. The system of claim 1, wherein the user profile information is individual user information corresponding to a demographic classification category comprising a sex, an age, and a region associated with the user.

5. The system of claim 4, wherein the advertisement server comprises an advertisement database that stores advertisement data corresponding to the user profile information, wherein the advertisement server identifies advertisement data corresponding to the user profile information based on the browser-login mapping information, and displays the identified advertisement data on the web page.

6. The system of claim 1, wherein the browser-login mapping information is generated by mapping browser cookie information with the login cookie information or by combining the browser cookie information and the login cookie information.

7. A method for providing a target advertising, the method comprising:

assigning browser cookie information to a web browser in response to receipt of accessing a server, the browser cookie information being respectively assigned to a plurality of web browsers to uniquely identify each browser;

identifying login cookie information of a logged-in user upon receiving an information request from the logged-in user;

storing the browser cookie information and the login cookie information in a server log;

generating browser-login mapping information by mapping the browser cookie information and the login cookie information with user profile information of the user, wherein the browser-login mapping information is stored in a database;

receiving browser cookie information of a web browser upon the web browser accessing a server when a user does not log in the server;

retrieving, from the database, browser-login mapping information according to the received browser cookie information which corresponds to the browser-login information;

identifying user profile information of the web browser among the plurality of web browsers based upon the retrieved browser-login mapping information; and

selecting targeted advertisement data and displaying the targeted advertisement data associated with the identified user profile information corresponding browser-login mapping information on a web page.

8. The method of claim 7, wherein generating the browser-login mapping information further comprises:

mapping the browser cookie information with the login cookie information via log analysis to store the user profile information in the database.

9. The method of claim 8, wherein the operations of assigning, identifying and storing are implemented at the server.

10. The method of claim 8, wherein generating the browser-login mapping information further comprises:

analyzing the browser cookie information and the login cookie information that are stored in the server log during a period of time;

mapping the browser cookie information with the login cookie information to generate the browser-login mapping information; and

storing the generated browser-login mapping information in the database.

11. The method of claim 10, wherein the operations of analyzing, mapping and storing are implemented at a user behavior server.

12. The method of claim 7, wherein the user profile information is individual user information corresponding to a demographic classification category comprising a sex, an age, and a region associated with the user.

13. The method of claim 12, wherein displaying further comprises:

storing advertisement data corresponding to the user profile information in an advertisement database; and

identifying the advertisement data corresponding to the user profile information of the web browser to display the identified advertisement data on the web page.

14. The method of claim 7, further comprising:

transferring the received browser cookie information to a user behavior server, wherein the user behavior server retrieves a browser-login mapping information associated with the received browser cookie information from the database and identifies user profile information based upon the retrieved browser-login mapping information.

15. The method of claim 7, wherein the browser-login mapping information is generated by mapping browser cookie information with the login cookie information or by combining the browser cookie information and the login cookie information.

16. A non-transitory computer-readable storage medium comprising a computer executable program, which when executed by a processor, causes the processor to perform:

assigning browser cookie information to a web browser in response to receipt of accessing a server, the browser cookie information being respectively assigned to a plurality of web browsers to uniquely identify each browser;

identifying login cookie information of a logged-in user upon receiving an information request from the logged-in user;

storing the browser cookie information and the login cookie information in a server log;

generating browser-login mapping information by mapping the browser cookie information and the login cookie information with user profile information of the user, wherein the browser-login mapping information is stored in a database;

receiving browser cookie information of a web browser upon the web browser accessing a server when a user does not log in the server;

retrieving, from the database, browser-login mapping information according to the received browser cookie information which corresponds to the browser-login information;

identifying user profile information corresponding to each of the plurality of the web browsers based upon the retrieved browser-login mapping information; and

selecting targeted advertisement data and displaying advertisement data associated with the identified user profile information corresponding browser-login mapping information on a web page.

17. The non-transitory computer-readable storage medium of claim 16, wherein the browser-login mapping information is generated by mapping browser cookie information with the login cookie information or by combining the browser cookie information and the login cookie information.