System and method for expanding target inventory according to browser-login mapping
First Claim
1. A target advertising system to a plurality of web browsers, the system comprising:
- a user profile database, coupled to a user behavior server, configured to store browser-login mapping information and login cookie information, the browser-login mapping information being generated by mapping browser cookie information with the login cookie information, the browser cookie information being assigned to each of the plurality of web browsers; and
an advertisement server configured to uniquely identify each browser using the browser cookie information assigned to the respective web browsers in response to receipt of each of the web browsers accessing the advertisement server, and to identify the login cookie information of a logged-in user upon receiving an information request from the logged-in user, whereinin response to receipt of browser cookie information of a web server upon the web browser accessing the advertisement server when a user does not log in the advertisement server, the user behavior server is configured to map the browser cookie information and the login cookie information with user profile information of the user,and wherein the advertisement server is configured to identify user profile information of the web browser among the plurality of web browsers based on the browser-login mapping information and to select targeted advertisement data and to display the targeted advertisement data associated with the identified user profile information corresponding to browser-login mapping information on a web page.
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Accused Products
Abstract
A target advertising system includes a user profile database configured to store browser-login mapping information associated with mapping of browser cookie information and login cookie information, an advertisement server configured to identify an access by a web browser and to transfer browser cookie information of the web browser to a user behavior server, and the user behavior server configured to receive the browser cookie information from the advertisement server, to identify, from the user profile database, user profile information of the browser-login mapping information corresponding to the browser cookie information, and to transfer the identified user profile information to the advertisement server.
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Citations
17 Claims
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1. A target advertising system to a plurality of web browsers, the system comprising:
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a user profile database, coupled to a user behavior server, configured to store browser-login mapping information and login cookie information, the browser-login mapping information being generated by mapping browser cookie information with the login cookie information, the browser cookie information being assigned to each of the plurality of web browsers; and an advertisement server configured to uniquely identify each browser using the browser cookie information assigned to the respective web browsers in response to receipt of each of the web browsers accessing the advertisement server, and to identify the login cookie information of a logged-in user upon receiving an information request from the logged-in user, wherein in response to receipt of browser cookie information of a web server upon the web browser accessing the advertisement server when a user does not log in the advertisement server, the user behavior server is configured to map the browser cookie information and the login cookie information with user profile information of the user, and wherein the advertisement server is configured to identify user profile information of the web browser among the plurality of web browsers based on the browser-login mapping information and to select targeted advertisement data and to display the targeted advertisement data associated with the identified user profile information corresponding to browser-login mapping information on a web page. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for providing a target advertising, the method comprising:
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assigning browser cookie information to a web browser in response to receipt of accessing a server, the browser cookie information being respectively assigned to a plurality of web browsers to uniquely identify each browser; identifying login cookie information of a logged-in user upon receiving an information request from the logged-in user; storing the browser cookie information and the login cookie information in a server log; generating browser-login mapping information by mapping the browser cookie information and the login cookie information with user profile information of the user, wherein the browser-login mapping information is stored in a database; receiving browser cookie information of a web browser upon the web browser accessing a server when a user does not log in the server; retrieving, from the database, browser-login mapping information according to the received browser cookie information which corresponds to the browser-login information; identifying user profile information of the web browser among the plurality of web browsers based upon the retrieved browser-login mapping information; and selecting targeted advertisement data and displaying the targeted advertisement data associated with the identified user profile information corresponding browser-login mapping information on a web page. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
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16. A non-transitory computer-readable storage medium comprising a computer executable program, which when executed by a processor, causes the processor to perform:
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assigning browser cookie information to a web browser in response to receipt of accessing a server, the browser cookie information being respectively assigned to a plurality of web browsers to uniquely identify each browser; identifying login cookie information of a logged-in user upon receiving an information request from the logged-in user; storing the browser cookie information and the login cookie information in a server log; generating browser-login mapping information by mapping the browser cookie information and the login cookie information with user profile information of the user, wherein the browser-login mapping information is stored in a database; receiving browser cookie information of a web browser upon the web browser accessing a server when a user does not log in the server; retrieving, from the database, browser-login mapping information according to the received browser cookie information which corresponds to the browser-login information; identifying user profile information corresponding to each of the plurality of the web browsers based upon the retrieved browser-login mapping information; and selecting targeted advertisement data and displaying advertisement data associated with the identified user profile information corresponding browser-login mapping information on a web page. - View Dependent Claims (17)
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Specification