Method and system for distributing data to mobile devices
First Claim
1. A software component embodied on a non-transitory computer-readable storage medium for repeatedly controlling movement of a single static advertisement image on a mobile terminal, the mobile terminal comprising a display area and a processor, the software component comprising processable instructions defining movement of the single advertisement image relative to the display area, wherein the instructions comprise panning instructions for modifying the position of the single advertisement image across or around the display area, said instructions being wirelessly transmitted to the mobile terminal and the processor being arranged to process said instructions in order to re-position the single advertisement image within the display area,wherein said instructions are included in a script file and the single advertisement image is included in an image file different than the script file such that the moving advertisement image is embodied as a combination of the image file and the script file, andwherein the single advertisement image on the display comprises a selectable portion which when selected, displays a plurality of selectable items associated therewith, and the processor is arranged to monitor the selection of one of the plurality of selectable items,wherein the instructions define movement of the displayed selectable items corresponding thereto relative to the advertisement image,wherein transmission of the script file occurs independently from transmission of said image file.
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Abstract
Embodiments of the disclosure are concerned with a method and a system for distributing mobile applications, in particular to aspects of receiving, processing and displaying advertisements on mobile terminals. In one aspect, embodiments provide a software component for controlling movement of an advertisement image on a mobile terminal, the mobile terminal comprising a display area and a processor, the software component comprising processable instructions defining movement of the advertisement image relative to the display area, wherein the instructions are wirelessly transmissable to the mobile terminal and the processor is arranged to process said instructions in order to move the advertisement image.
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Citations
52 Claims
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1. A software component embodied on a non-transitory computer-readable storage medium for repeatedly controlling movement of a single static advertisement image on a mobile terminal, the mobile terminal comprising a display area and a processor, the software component comprising processable instructions defining movement of the single advertisement image relative to the display area, wherein the instructions comprise panning instructions for modifying the position of the single advertisement image across or around the display area, said instructions being wirelessly transmitted to the mobile terminal and the processor being arranged to process said instructions in order to re-position the single advertisement image within the display area,
wherein said instructions are included in a script file and the single advertisement image is included in an image file different than the script file such that the moving advertisement image is embodied as a combination of the image file and the script file, and wherein the single advertisement image on the display comprises a selectable portion which when selected, displays a plurality of selectable items associated therewith, and the processor is arranged to monitor the selection of one of the plurality of selectable items, wherein the instructions define movement of the displayed selectable items corresponding thereto relative to the advertisement image, wherein transmission of the script file occurs independently from transmission of said image file.
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45. A method of repeatedly controlling movement of a single static advertisement image on a mobile terminal, the mobile terminal comprising a display area and a processor, the method comprising:
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receiving an image file including a single advertisement image having a selectable portion which when selected, displays a plurality of selectable items associated therewith; receiving a script file separate from the image file that includes a software component comprising computer-processable instructions over a radio network, said instructions defining movement of the single advertisement image relative to the display area such that the moving advertisement image is embodied as a combination of the image file and the script file, wherein said instructions comprise panning instructions for use in modifying the position of the advertisement image across or around the display area; processing the image file and the computer-processable instructions included in the script file so as to move the position of and re-position the advertisement image within the display area; and monitoring for selection of one of the plurality of selectable items associated with the single advertisement image, wherein the instructions define movement of the displayed selectable items corresponding thereto relative to the advertisement image, wherein transmission of the script file occurs independently from transmission of said image file. - View Dependent Claims (46, 47, 48, 49)
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50. An apparatus for use in controlling operation of a mobile terminal, the apparatus comprising:
a processor configured to; receive an image file including a single advertisement image having a selectable portion which when selected, displays a plurality of selectable items associated therewith; receive a script file separate from the image file that includes a software component comprising computer-processable instructions over a radio network, said instructions defining movement of the single advertisement image relative to the display area such that the moving advertisement image is embodied as a combination of the image file and the script file, wherein said instructions comprise panning instructions for use in modifying the position of the advertisement image across or around the display area; process the image file and the computer-processable instructions included in the script file so as to move the position of and re-position the advertisement image within the display area; and monitor for selection of one of the plurality of selectable items associated with the single advertisement image, wherein the instructions define movement of the displayed selectable items corresponding thereto relative to the advertisement image, wherein transmission of the script file occurs independently from transmission of said image file.
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51. A non-transitory computer-readable storage medium having stored thereon computer-readable program code which, when executed by a computer system, causes said computer system to perform a method comprising:
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receiving an image file including a single advertisement image having a selectable portion which when selected, displays a plurality of selectable items associated therewith; receiving a script file separate from the image file that includes a software component comprising computer-processable instructions over a radio network, said instructions defining movement of the single advertisement image relative to the display area such that the moving advertisement image is embodied as a combination of the image file and the script file, wherein said instructions comprise panning instructions for use in modifying the position of the advertisement image across or around the display area; processing the image file and the computer-processable instructions included in the script file so as to move the position of and re-position the advertisement image within the display area; and monitoring for selection of one of the plurality of selectable items associated with the single advertisement image, wherein the instructions define movement of the displayed selectable items corresponding thereto relative to the advertisement image, wherein transmission of the script file occurs independently from transmission of said image file.
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52. A system for repeatedly controlling movement of a single static advertisement image on a mobile terminal, the mobile terminal comprising a display area and a processor, the system comprising a server which stores advertisement data comprising an image file and a script file, the image file comprising data corresponding to the single static advertisement image, the script file comprising processable instructions defining movement of the single static advertisement image of the image file around or across the display area from at least a first position to a second position, said advertisement data being wirelessly transmitted to the mobile terminal and the processor being arranged to process in the image file in said advertisement data and the computer-processable instructions included in the script file in said advertisement data in order to move the single static advertisement image around or across the display area such that the moving advertisement image is embodied as a combination of the image file and the script file,
wherein the single static advertisement image on the display comprises a selectable portion which when selected, displays a plurality of selectable items associated therewith, and the processor is arranged to monitor the selection of one of the plurality of selectable items, wherein the instructions define movement of the displayed selectable items corresponding thereto relative to the advertisement image, wherein transmission of the script file occurs independently from transmission of said image file.
Specification