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Providing collected profiles to media properties having specified interests

  • US 8,280,758 B2
  • Filed: 06/19/2007
  • Issued: 10/02/2012
  • Est. Priority Date: 06/19/2006
  • Status: Active Grant
First Claim
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1. A method implemented using a hardware computer system programmed to provide collected profiles comprising:

  • responsive to receiving profile information about a visitor who electronically accessed equipment of a profile supplier, as a result of being in electronic communication with a computer of the visitor because of URL redirection by the equipment of the profile supplier, with the computer system automatically;

    (a) selecting a first of a plurality of electronic-advertising-space-controlling entities, each of which entities has identified a respective URL, which selection is based on a comparison of the profile information received about the visitor with a previously received respective requests for specific profiles or kinds of profiles of interest to each entity, which requests have been stored in the computer system; and

    (b) performing a further URL redirection to place the computer of the visitor in electronic communication with computer equipment controlled by the selected entity at the URL identified by the selected entity, to enable electronic storage of a tag that is associated with the computer of the visitor and that is readable by advertisement-serving equipment controlled by the selected entity, which equipment is accessible via a domain specified in the URL identified by the selected entity.

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