Providing collected profiles to media properties having specified interests
First Claim
1. A method implemented using a hardware computer system programmed to provide collected profiles comprising:
- responsive to receiving profile information about a visitor who electronically accessed equipment of a profile supplier, as a result of being in electronic communication with a computer of the visitor because of URL redirection by the equipment of the profile supplier, with the computer system automatically;
(a) selecting a first of a plurality of electronic-advertising-space-controlling entities, each of which entities has identified a respective URL, which selection is based on a comparison of the profile information received about the visitor with a previously received respective requests for specific profiles or kinds of profiles of interest to each entity, which requests have been stored in the computer system; and
(b) performing a further URL redirection to place the computer of the visitor in electronic communication with computer equipment controlled by the selected entity at the URL identified by the selected entity, to enable electronic storage of a tag that is associated with the computer of the visitor and that is readable by advertisement-serving equipment controlled by the selected entity, which equipment is accessible via a domain specified in the URL identified by the selected entity.
3 Assignments
0 Petitions
Accused Products
Abstract
To improve monetization of electronic advertisement placement, a profile owner company operates an automatic system for identifying media properties that have interests in specific profiles or profiles of a specified category or kind. The profile owner recognizes a collected visitor profile as one that a media property has previously requested or one that is within a category that a media property has previously requested and arranges for the visitor to be tagged with a tag readable by the media property that requested such a profile. The media property can use the tag in displaying customized advertising to the visitor. Using information received from the media property, the profile owner company then records usage of the profile by the media property.
-
Citations
28 Claims
-
1. A method implemented using a hardware computer system programmed to provide collected profiles comprising:
-
responsive to receiving profile information about a visitor who electronically accessed equipment of a profile supplier, as a result of being in electronic communication with a computer of the visitor because of URL redirection by the equipment of the profile supplier, with the computer system automatically; (a) selecting a first of a plurality of electronic-advertising-space-controlling entities, each of which entities has identified a respective URL, which selection is based on a comparison of the profile information received about the visitor with a previously received respective requests for specific profiles or kinds of profiles of interest to each entity, which requests have been stored in the computer system; and (b) performing a further URL redirection to place the computer of the visitor in electronic communication with computer equipment controlled by the selected entity at the URL identified by the selected entity, to enable electronic storage of a tag that is associated with the computer of the visitor and that is readable by advertisement-serving equipment controlled by the selected entity, which equipment is accessible via a domain specified in the URL identified by the selected entity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
-
-
18. A machine comprising a computer server programmed to implement a method for providing collected profiles comprising:
-
responsive to receiving profile information about a visitor who electronically accessed equipment of a profile supplier, as a result of being in electronic communication with a computer of the visitor because of URL redirection by the equipment of the profile supplier, with the computer server automatically; (a) selecting a first of a plurality of electronic-advertising-space-controlling entities, each of which entities has identified a respective URL, which selection is based on a comparison of the profile information received about the visitor with a previously received respective requests for specific profiles or kinds of profiles of interest to each entity, which requests have been stored in the machine; and (b) performing a further URL redirection to place the computer of the visitor in electronic communication with computer equipment controlled by the selected entity at the URL identified by the selected entity, to enable electronic storage of a tag that is associated with the computer of the visitor and that is readable by advertisement-serving equipment controlled by the selected entity, which equipment is accessible via a domain specified in the URL identified by the selected entity. - View Dependent Claims (19)
-
-
20. A method of causing delivery of electronic advertisements based on requested profiles comprising:
-
(a) electronically providing, for storage at a hardware computer system controlled by a profile owner company, (i) a request for specific profiles or kinds of profiles of interest, and (ii) a URL; (b) wherein the profile owner computer system is programmed, responsive to receiving profile information about a visitor who electronically accessed equipment of a profile supplier, as a result of being in electronic communication with a device of the visitor because of URL redirection by the equipment of the profile supplier, to automatically; (i) select a first of a plurality of electronic-advertising-space-controlling entities, each of which entities has identified a respective URL, which selection is based on a comparison of the profile information received about the visitor with stored respective requests for specific profiles or kinds of profiles of interest to each entity, and (ii) performing a further URL redirection to place the device of the visitor in electronic communication with computer equipment controlled by the selected entity at the URL identified by the selected entity, to enable electronic storage of a tag that is associated with the device of the visitor and that is readable by advertisement-serving equipment controlled by the selected entity, which equipment is accessible via a domain specified in the URL identified by the selected entity; and (c) later, with the advertisement-serving equipment, automatically checking electronic devices of a multitude of visitors accessing the equipment via the domain for the tag readable by the equipment and, when found, automatically causing delivery of a profile-dependent electronic advertisement to the visitor devices with which the tag is associated. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28)
-
Specification