Integrated advertising management method and system with respect to plurality of advertising domains

• US 8,280,762 B2
• Filed: 09/23/2011
• Issued: 10/02/2012
• Est. Priority Date: 03/30/2007
• Status: Active Grant

• Current Assignee: Naver Corporation
• Original Assignee: NHN Business Platform Corp. (Naver Corporation)
• Inventors: Song, Ki Ho, Kim, Byounghak, Kim, Minuk
• Primary Examiner(s): Poinvil, Frantzy
• Application Number:
  US13/243,823
• Publication Number:
  US 20120016737A1
• Time in Patent Office: 375 Days
• Field of Search: 705 10- 44
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign.

Claims

1. A method using a processor, the method comprising:

providing an advertisement campaign, the advertisement campaign being edited associated with selections of one or more of advertising domains specifying conditions of providing the advertisement campaign, wherein the one or more of advertising domains comprise a search advertising domain, a content advertising domain, or both the search advertising domain and the content advertising domain; and

assigning, by the processor, an advertiser identification (ID) corresponding to the advertisement campaign to control and to monitor effects of the advertisement campaign according to the detection of the selections of the one or more of advertising domains.

2. The method of claim 1, wherein the search advertising domain comprises providing an advertisement relevant to a search query if a keyword associated with the advertisement being matched with the search query.

3. The method of claim 1, wherein the content advertising domain comprises providing an advertisement if a keyword associated with the advertisement is exposed to various types of contents page.

4. The method of claim 1, wherein the specifying conditions of the advertisement campaign comprises providing a plurality of payment schemes comprising a Cost Per Click (CPC) advertising scheme and a Cost Per Thousand (CPM) advertising scheme.

5. The method of claim 1, wherein providing an advertisement campaign comprises at least one of providing a Uniform Resource Locator (URL) information of a web page associated with the advertising domains, providing keyword information associated with the advertising domains, providing an advertising content associated with each of the advertising domains, providing click statistics information associated with each of the advertising domains, providing advertising budget information, providing bidding conditions associated with each of the advertising domains, providing targeting information, providing an advertising period for each of the advertising domains, providing advertising exposure frequency information associated with each of the advertising domains, providing bidding information associated with each of the advertising domains, providing rank information associated with each of the advertising domains, providing maximum Cost Per Click (CPC) information associated with each of the advertising domains, or any combination thereof.

6. The method of claim 1, wherein the specifying conditions of the advertisement campaign comprises providing one of Uniform Resource Locator (URL) of web pages associated with selections of one or more of advertising domains to be advertised, determining keywords according to the advertisement campaign, providing advertising contents according to the selection of the advertising domains, providing bidding conditions associated with the selected advertising domains, advertising budget information associated with the selected advertising domains, providing an advertising period for the advertising campaign, or any combination thereof.

7. The method of claim 6, further comprising

determining the advertising contents associated with the advertising domains based upon click statistics information associated with each of the advertising domains.

8. The method of claim 7, wherein determining the advertising contents further comprises:

randomly exposing a plurality of the advertising contents to a search result;

analyzing click statistics information of each of the plurality of randomly exposed the advertising contents; and

determining optimal advertising contents to be displayed.

9. One or more non-transitory computer-readable storage media comprising executable computer programs, which when executed by one or more processors, causes the one or more processors to perform:

providing an advertisement campaign, the advertisement campaign being edited associated with selections of one or more of advertising domains specifying conditions of providing the advertisement campaign, wherein the one or more of advertising domains comprise a search advertising domain, a content advertising domain, or both the search advertising domain and the content advertising domain; and

assigning an advertiser identification (ID) corresponding to the advertisement campaign to control and to monitor effects of the advertisement campaign according to the detection of the selections of the one or more of advertising domains.