Advertising that is relevant to a person
First Claim
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1. A method for advertising comprising:
- using a processing unit, identifying a person who is currently viewing a display of a device;
determining that an opportunity exists to present an advertisement that is relevant to said person in the context of said person currently viewing said display;
receiving advertiser data for said advertisement from an advertiser;
using the processing unit, generating additional data for said advertisement to personalize said advertisement based on information that is not accessible by said advertiser;
determining instructions for generating said advertisement in a manner that is configured for imminent presentation in said display; and
providing said advertiser data, said additional data and said instructions to a system coupled to said display, where said system is to synthesize said advertisement dynamically from said advertiser data, said additional data and said instructions.
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Abstract
A person is viewing a display. By evaluating tracked information about the person, the display and/or the content being viewed, a tracking system determines that an opportunity exists to present an advertisement that is relevant to the person in the context of the person currently viewing the display. The tracking system provides advertiser data for the advertisement and instructions for generating the advertisement to a synthesis system local to the viewer and the viewer'"'"'s display system, which dynamically synthesizes the advertisement and provides it to the display.
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Citations
20 Claims
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1. A method for advertising comprising:
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using a processing unit, identifying a person who is currently viewing a display of a device; determining that an opportunity exists to present an advertisement that is relevant to said person in the context of said person currently viewing said display; receiving advertiser data for said advertisement from an advertiser; using the processing unit, generating additional data for said advertisement to personalize said advertisement based on information that is not accessible by said advertiser; determining instructions for generating said advertisement in a manner that is configured for imminent presentation in said display; and providing said advertiser data, said additional data and said instructions to a system coupled to said display, where said system is to synthesize said advertisement dynamically from said advertiser data, said additional data and said instructions. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for advertising comprising:
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using a processing unit, identifying a person who is currently viewing a display; determining that an opportunity exists to present an advertisement that is relevant to said person in the context of said person currently viewing said display; receiving from an advertiser data from which at least one three-dimensional object can be rendered; determining instructions for generating an advertisement that is configured for imminent presentation in said display and that includes said at least one three-dimensional object; providing said data and said instructions to a three-dimensional rendering engine that is coupled to said display; using the processing unit, generating additional data for said advertisement to personalize said advertisement based on information that is not accessible by said advertiser; providing said additional data to said three-dimensional rendering engine. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. An advertising system comprising:
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a tracking system to collect and monitor tracked information and to receive an identification of a person currently viewing a display, to determine therefrom whether an opportunity exists to present an advertisement to said person that is relevant in the context of said person viewing said display, and if so, to notifying an advertiser of said opportunity without identifying said person to said advertiser, and, to dynamically compile data for said advertisement and instructions for generating said advertisement so that said advertisement is configured for imminent presentation in said display including additional data for said advertisement based on information that is not accessible by said advertiser; and an advertisement synthesis system coupled to said display, said advertisement synthesis system to synthesize dynamically said advertisement from said data and said instructions. - View Dependent Claims (17, 18, 19, 20)
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Specification