Method and apparatus for internet customer retention
First Claim
Patent Images
1. A computer implemented method of dynamically optimizing customer retention for a web marketing site, comprising:
- operating a computer processor and memory for;
specifying a permissible defunct threshold representing a probability that a particular customer is not expected to return to the web marketing site, wherein the permissible defunct threshold is set according to an inter-login time of a customer at the web marketing site; and
responsive to the particular customer not interacting with the web marketing site for a period of time, determining a probability that the particular customer will become defunct based on historical data stored in a database indicating a percentage of customers that have returned to the web marketing site after having no interaction with the web marketing site for the period of time; and
determining that the particular customer has exceeded the defunct threshold;
sampling defunct customers to determine a promotion to offer the particular customer; and
propagating the promotion to the particular customer.
1 Assignment
0 Petitions
Accused Products
Abstract
A method of dynamically optimizing customer retention for a web marketing site is provided. That method includes specifying a permissible defunct threshold, specifying a range of offers to be included in a set of promotions, determining a probability that a customer will become defunct in a predetermined period of time since the last interaction of that customer with the web site, and providing a promotion to a customer if the probability that the customer will become defunct in the predetermined period of time since the last interaction of that customer with the web site is greater than a predetermined threshold.
-
Citations
21 Claims
-
1. A computer implemented method of dynamically optimizing customer retention for a web marketing site, comprising:
-
operating a computer processor and memory for; specifying a permissible defunct threshold representing a probability that a particular customer is not expected to return to the web marketing site, wherein the permissible defunct threshold is set according to an inter-login time of a customer at the web marketing site; and responsive to the particular customer not interacting with the web marketing site for a period of time, determining a probability that the particular customer will become defunct based on historical data stored in a database indicating a percentage of customers that have returned to the web marketing site after having no interaction with the web marketing site for the period of time; and determining that the particular customer has exceeded the defunct threshold; sampling defunct customers to determine a promotion to offer the particular customer; and propagating the promotion to the particular customer. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A computer implemented method of dynamically optimizing customer retention for a web marketing site, comprising:
-
operating a computer processor and memory for; specifying a permissible defunct threshold representing a probability that a particular customer is not expected to return to the web marketing site, wherein the permissible defunct threshold is set lower for customers predetermined to be important customers; and responsive to the particular customer not interacting with the web marketing site for a period of time, determining a probability that the particular customer will become defunct based on historical data stored in a database indicating a percentage of customers that have returned to the web marketing site after having no interaction with the web marketing site for the period of time; and determining that the particular customer has exceeded the defunct threshold; sampling defunct customers to determine a promotion to offer the particular customer; and propagating the promotion to the particular customer. - View Dependent Claims (9, 10, 11, 12, 13)
-
-
14. A computer implemented method of dynamically optimizing customer retention for a web marketing site, comprising:
-
operating a computer processor and memory for; specifying a permissible defunct threshold representing a probability that a particular customer is not expected to return to the web marketing site; and responsive to the particular customer not interacting with the web marketing site for a period of time, determining a probability that the particular customer will become defunct based on historical data stored in a database indicating a percentage of customers that have returned to the web marketing site after having no interaction with the web marketing site for the period of time; and determining that the particular customer has exceeded the defunct threshold; sampling defunct customers to determine a promotion to offer the particular customer, wherein the sampling further comprises;
segmenting the defunct customers into socioeconomic groups; and
only sampling customers belonging to certain socioeconomic groups; andpropagating the promotion to the particular customer. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21)
-
Specification