Method and system for retaining offers for delivering targeted data in a system for targeted data delivery
First Claim
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1. A method of retaining offers for delivering targeted data in a system for targeted data delivery, the method comprising:
- collecting user information about a user from at least one electronic device associated with the user and from application usage associated with the user;
generating a user profile based on the user information;
receiving an offer for delivery of targeted data, the offer specifying selection criteria for determining whether to present the offer to the user, and the offer separately specifying retention criteria for determining whether to retain the offer for the user, wherein the retention criteria is a subset of the selection criteria;
comparing the selection criteria and the retention criteria to the user profile to determine whether to present the offer to the user and whether to retain the offer for the user;
determining that the user profile does not satisfy the selection criteria, and not presenting the offer to the user;
after determining that the user profile does not satisfy the selection criteria, determining that the user profile does satisfy the retention criteria, and retaining the offer for the user even though the user profile does not satisfy the selection criteria; and
after retaining the offer for the user, re-comparing the selection criteria to the user profile to re-evaluate whether to present the retained offer to the user.
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Abstract
A method and system retaining offers for delivering targeted data in a system for targeted data delivery. According to one embodiment, selection criteria for determining whether to present the offer for the targeted data to a user is accessed. The offer is retained even if a user profile does not satisfy the selection criteria.
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Citations
26 Claims
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1. A method of retaining offers for delivering targeted data in a system for targeted data delivery, the method comprising:
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collecting user information about a user from at least one electronic device associated with the user and from application usage associated with the user; generating a user profile based on the user information; receiving an offer for delivery of targeted data, the offer specifying selection criteria for determining whether to present the offer to the user, and the offer separately specifying retention criteria for determining whether to retain the offer for the user, wherein the retention criteria is a subset of the selection criteria; comparing the selection criteria and the retention criteria to the user profile to determine whether to present the offer to the user and whether to retain the offer for the user; determining that the user profile does not satisfy the selection criteria, and not presenting the offer to the user; after determining that the user profile does not satisfy the selection criteria, determining that the user profile does satisfy the retention criteria, and retaining the offer for the user even though the user profile does not satisfy the selection criteria; and after retaining the offer for the user, re-comparing the selection criteria to the user profile to re-evaluate whether to present the retained offer to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method of retaining offers for delivering targeted data in a system for targeted data delivery, the method comprising:
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collecting user information about a user from at least one electronic device associated with the user and from application usage associated with the user; generating a user profile based on the user information; determining that the user profile does not satisfy selection criteria of an offer for delivery of targeted data to the user; after determining that the user profile does not satisfy the selection criteria, determining that the user profile does satisfy retention criteria of the offer for delivery of targeted data to the user; after determining that the user profile does satisfy the retention criteria, retaining the offer for delivery of targeted data to the user; and after retaining the offer for delivery of targeted data to the user, re-evaluating whether the user profile satisfies the selection criteria, wherein the retention criteria is a subset of the selection criteria and is specified separately from the selection criteria in the offer for delivery of targeted data to the user, and enables retaining of the offer for delivery of targeted data to the user even if the user profile does not satisfy the selection criteria. - View Dependent Claims (17, 18, 19, 20, 21, 22)
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23. A method of retaining offers for delivering targeted data in a system for targeted data delivery, the method comprising:
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collecting user information about a user from at least one electronic device associated with said user and from application usage associated with said user; generating a user profile based on said user information; and storing said user profile, wherein said user profile is used to achieve delivery of targeted data to said user based on said user profile without requiring a release of any of said user information in said user profile; determining that said user profile does not satisfy selection criteria of an offer for delivery of targeted data to said user; after determining that said user profile does not satisfy said selection criteria, determining that said user profile does satisfy retention criteria of said offer for delivery of targeted data to said user, wherein said retention criteria is a subset of said selection criteria and is specified separately from said selection criteria in said offer for delivery of targeted data to said user; after determining that said user profile does satisfy said retention criteria, retaining said offer for delivery of targeted data to said user even though said user profile does not satisfy said selection criteria, wherein said retained offer is stored with said user profile of said user; and after retaining said offer for delivery of targeted data to said user, re-evaluating whether said user profile satisfies said selection criteria. - View Dependent Claims (24, 25, 26)
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Specification