System and method of determining user profiles
First Claim
1. A method of estimating a demographic profile of a user that visits one or more websites of a preset group of websites, the method comprising:
- accessing a record of visits by the user, wherein the user is an anonymous user to the one or more websites;
accessing a record of demographic characteristics of visitors of the one or more websites; and
calculating an estimated demographic profile of the user using the accessed record of visits and the accessed record of demographic characteristics.
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Accused Products
Abstract
A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.
59 Citations
16 Claims
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1. A method of estimating a demographic profile of a user that visits one or more websites of a preset group of websites, the method comprising:
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accessing a record of visits by the user, wherein the user is an anonymous user to the one or more websites; accessing a record of demographic characteristics of visitors of the one or more websites; and calculating an estimated demographic profile of the user using the accessed record of visits and the accessed record of demographic characteristics. - View Dependent Claims (2, 3, 4, 5)
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6. A method of estimating a profile of a user that visits one or more websites of a present group of websites, the method comprising:
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(a) accessing a record of visits by the user to the one or more websites; (b) accessing a record of characteristics of visitors of the one or more websites, wherein said accessing the record of characteristics of visitors to the one or more websites comprises; accessing profiles of a preset group of users; accessing a record of visits by the preset group of users to a preset group of websites; and calculating the characteristics of visitors of the one or more websites using the profiles of the preset group of users and the record of visits by the preset group of users to the preset group of websites; and (c) calculating an estimated profile of the user using the accessed record of visits and the accessed record of characteristics. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A method of presenting information to a user visiting one or more websites of a preset group of websites, the method comprising:
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accessing an estimated demographic profile of the user wherein the user is an anonymous user, wherein the estimated demographic profile has been previously determined by a method comprising; accessing a record of visits by the user to the one or more websites; accessing a record of demographic characteristics of visitors of the one or more websites; and calculating the estimated demographic profile of the user using the accessed record of visits and the accessed record of demographic characteristics; selecting information to be presented to the user in response to the estimated demographic profile of the user; and causing the information to be transmitted to the user'"'"'s computer. - View Dependent Claims (13)
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14. A non-transient computer-readable medium having instructions stored thereon which cause a general-purpose computer to perform a method of determining a demographic profile of a user that visits one or more websites of a preset group of websites, the method comprising:
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accessing a record of visits by the user wherein the user is an anonymous user to the one or more websites; accessing a record of demographic characteristics of visitors of the one or more websites; and calculating an estimated demographic profile of the user using the accessed record of visits and the accessed record of demographic characteristics.
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15. A computer system for determining a demographic profile of a user that visits one or more websites of a preset group of websites, the computer system comprising:
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means for accessing a record of visits by the user wherein the user is an anonymous user to the one or more websites; means for accessing a record of demographic characteristics of visitors of the one or more websites; and means for calculating an estimated demographic profile of the user using the record of visits and the accessed record of demographic characteristics. - View Dependent Claims (16)
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Specification