Apparatus and methods for providing route-based advertising and vendor-reported business information over a network

• US 8,285,696 B2
• Filed: 06/11/2007
• Issued: 10/09/2012
• Est. Priority Date: 06/09/2006
• Status: Active Grant

• Current Assignee: Yillio, Inc.
• Original Assignee: Routecentric, Inc.
• Inventors: Droznin, Vadim, Wanyo, Michael
• Primary Examiner(s): Woo, Isaac M
• Application Number:
  US11/761,202
• Publication Number:
  US 20070288497A1
• Time in Patent Office: 1,947 Days
• Field of Search: 707600-899
• US Class Current: 707/706
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G09B 29/007 using computer methods

Abstract

A method of providing information about vendors to a user includes receiving from the user a query identifying a contemplated route, providing a computer database of self-reported business information from the vendors, each vendor having an identified geographic location, and providing to the user, via a server accessible over a network, information from the database concerning the business information of a set of vendors extracted from the database on the basis of geographic proximity to the route identified by the user.

Claims

1. A method of providing business information and advertising to a user, the method comprising:

receiving from the user a query identifying a contemplated route;

accessing a computer database of self-reported business information from vendors, each vendor having an identified geographic location, wherein the self-reported business information has been previously supplied by the vendors through a vendor interface and stored in the database; and

providing to the user, via a server accessible over a network, information from the database concerning the business information of a set of vendors extracted from the database on the basis of geographic proximity to the route identified by the user and wherein the vendor interface is configured so that each vendor can also specify an advertising budget; and

providing to the user, over the network, in response to the query, advertising from the set of vendors based, at least in part, on data retrieved from the database and based on advertising budgets supplied by the set of vendors.

2. A method according to claim 1, wherein the network includes the internet, a wireless telephone network, a telephone network, a GPS network, or any combination thereof.

3. A method according to claim 1, wherein the business information includes vehicular fuel prices.

4. A method according to claim 1, wherein the information provided to the user is prioritized on the basis of a rating system by the users.

5. A method according to claim 1, wherein the query further identifies product information and the provided information is further extracted from the database on the basis of the product information identified by the user.

6. A method according to claim 1, further comprising:

pricing the advertising, in communications over the network, based at least in part on distance of each vendor'"'"'s location from the contemplated route.

7. A method of providing, over a network, advertising to a user, the method comprising:

receiving from a user a query identifying a contemplated route;

accessing a computer database in which is stored self-reported business information from vendors, each vendor having an identified geographic location, and identifying a set of vendors selected on the basis at least of proximity of geographic location to the route, wherein the self-reported business information has been previously supplied by the vendors through a vendor interface and stored in the database and wherein the vendor interface is configured so that each vendor can also specify an advertising budget; and

providing to the user, over the network, in response to the query, advertising from the set of vendors based, at least in part, on data retrieved from the database and based on advertising budgets supplied by the set of vendors.

8. A method according to claim 7, further comprising:

pricing the advertising, in communications over the network, based at least in part on distance of each vendor'"'"'s location from the contemplated route.