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Apparatus and methods for providing route-based advertising and vendor-reported business information over a network

DC
  • US 8,285,696 B2
  • Filed: 06/11/2007
  • Issued: 10/09/2012
  • Est. Priority Date: 06/09/2006
  • Status: Active Grant
First Claim
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1. A method of providing business information and advertising to a user, the method comprising:

  • receiving from the user a query identifying a contemplated route;

    accessing a computer database of self-reported business information from vendors, each vendor having an identified geographic location, wherein the self-reported business information has been previously supplied by the vendors through a vendor interface and stored in the database; and

    providing to the user, via a server accessible over a network, information from the database concerning the business information of a set of vendors extracted from the database on the basis of geographic proximity to the route identified by the user and wherein the vendor interface is configured so that each vendor can also specify an advertising budget; and

    providing to the user, over the network, in response to the query, advertising from the set of vendors based, at least in part, on data retrieved from the database and based on advertising budgets supplied by the set of vendors.

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