Production environment CRM information gathering system for VI applications
First Claim
1. A method for gathering Customer Relationship Management (CRM) information in a variable imaging (VI) application, the method comprising:
- providing a digital asset included in a digital asset database;
associating at least one or more keywords with each digital asset in the digital asset database;
merging the digital asset with variable information included in a database using a template for generating a VI print job stream containing at least one digital asset selected from the digital asset database;
receiving the VI job stream by a VI production system;
processing the VI job stream by the VI production system, the processing including;
for each digital image asset contained in the VI job stream, extracting the at least one or more keywords previously associated with the digital asset; and
generating a CRM output containing the at least one or more extracted keywords, the at least one or more extracted keywords including marketing information related to the digital asset for associating the merged digital asset with variable information with a recipient; and
delivering the CRM output to the requesting user, wherein the marketing information is based on interests of the recipient.
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Abstract
A system and method for gathering CRM information in a variable imaging application utilize keywords which are associated with each image of a number of digital images. A variable imaging job stream is generated containing one or more of the digital images. Keyword metadata may also be inserted into the variable imaging job stream, and the variable imaging job stream is received by a VI production system. The variable imaging job stream is processed by the VI production system, thereby identifying the keywords previously associated with the contained images, and also extracting the inserted keyword metadata. A CRM output is generated containing the identified keywords and the extracted keyword metadata.
22 Citations
20 Claims
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1. A method for gathering Customer Relationship Management (CRM) information in a variable imaging (VI) application, the method comprising:
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providing a digital asset included in a digital asset database; associating at least one or more keywords with each digital asset in the digital asset database; merging the digital asset with variable information included in a database using a template for generating a VI print job stream containing at least one digital asset selected from the digital asset database; receiving the VI job stream by a VI production system; processing the VI job stream by the VI production system, the processing including; for each digital image asset contained in the VI job stream, extracting the at least one or more keywords previously associated with the digital asset; and generating a CRM output containing the at least one or more extracted keywords, the at least one or more extracted keywords including marketing information related to the digital asset for associating the merged digital asset with variable information with a recipient; and delivering the CRM output to the requesting user, wherein the marketing information is based on interests of the recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for gathering Customer Relationship Management (CRM) information in a variable imaging (VI) application, the method comprising:
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providing at least one digital image included in a digital asset database; associating at least one or more keywords with each digital image in the digital asset database, the at least one or more keywords including marketing information associated with the digital image; receiving, from a requesting user, a template for a VI job stream; generating the VI job stream, including; merging the at least one digital image with variable information included in a database using the template; receiving the VI job stream by a VI production system; and after the variable digital image is merged in a VI document, for each digital image inserted into the VI job stream, extracting the at least one or more keywords previously associated with the digital image; generating a CRM output containing the at least one or more extracted keywords associated with a recipient of the VI document and marketing information is based on interests of the recipient; and
delivering the CRM output to the requesting user. - View Dependent Claims (9, 10, 11, 12, 13)
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14. In a variable imaging (VI) production system receiving a VI job stream, a VI interpreter system comprising:
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a Customer Relationship Management (CRM) processor configured to perform CRM information gathering, the CRM information gathering including; providing at least one digital image included in a digital asset database; associating at least one or more keywords with each digital image in the digital asset database, the at least one or more keywords including marketing information related to the digital image for associating the at least one digital image with a recipient; merging the at least one digital image with variable information included in a database using a template to generate a VI job stream; after the merging and during processing of the VI job stream, extracting, for each digital image contained in the VI job stream, the at least one or more keywords previously associated with the digital image; generating a CRM output containing the at least one or more extracted keywords; and delivering the CRM output to a user, wherein the marketing information included in the CRM output is adapted to be used for providing personalized advertising to the recipient; a raster image processor configured to produce electronic output document images based on a variable imaging job included in the received VI job stream; a user interface for receiving instructions from an operator of the VI interpreter and for displaying messages and images to the operator; and a finishing system configured to produce a final product based on the electronic output document images. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification