Method and apparatus for providing content to users

• US 8,291,340 B1
• Filed: 10/14/1999
• Issued: 10/16/2012
• Est. Priority Date: 10/14/1999
• Status: Expired due to Term

• Current Assignee: Intellectual Ventures I LLC (Intellectual Ventures LLC)
• Original Assignee: Hoshiko LLC (Raoul Management LLC)
• Inventors: Shuster, Brian
• Primary Examiner(s): Hong, Stephen
• Assistant Examiner(s): Ludwig, Matthew
• Application Number:
  US09/419,698
• Time in Patent Office: 4,751 Days
• Field of Search: 709/203, 715/204, 715/243, 715/253, 715/781, 715/797, 715/802, 715/808, 715/501.1, 715/500.1, 715/517, 345/619, 345/629, 345/788, 345/790, 345/808
• US Class Current: 715/781
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09G 2370/022 Centralised management of display operation, e.g. in a server instead of locally
• CPC Class Codes: G09G 5/14 Display of multiple viewports
• CPC Class Codes: H04L 43/106 using time related information in packets, e.g. by adding timestamps
• CPC Class Codes: H04L 43/16 Threshold monitoring
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/62 Establishing a time schedule for servicing the requests

Abstract

Embodiments of the instant invention are directed to a method and apparatus for presenting unsolicited data to users without interrupting the user'"'"'s activities, wherein the presentation of the unsolicited data is monitored and is available for review by the user at the user'"'"'s convenience. Embodiments of the invention comprise a content and display manager, wherein the content and display manager include a display monitor, a content delivery system and a content controller. The display monitor selects the display of content to the users, in part, by reviewing a marker which defines the last time that content was displayed to the user and the type of content displayed. The content delivery system transmits a content window to a user computer via the controller. The controller controls the downloading of the content and initially displays the content window in front of a first browser window position and then displays the content window behind the first browser window.

Claims

1. In a wide area network comprising a provider computer connected to a user computer, a method for presenting unsolicited data on the user computer in connection with user-requested content, wherein the unsolicited data and the user-requested content are configured for presentation in separate windows on the user computer, the method comprising:

receiving a request for the user-requested content from the user computer;

sending the user-requested content to the user computer by the wide area network, configured for presentation in a first window; and

sending program instructions for controlling presentation of the unsolicited data on the user computer in response to the request for the user-requested content, wherein the program instructions are configured to automatically execute after being received by the user computer, and comprise instructions for presenting the unsolicited data in a second, newly-created window behind the first window so that the unsolicited data is at least substantially obscured by the first window and is contained in a page separate from the user-requested content.

2. The method of claim 1, further comprising selecting the unsolicited data for sending to the user computer.

3. The method of claim 2, wherein the selecting further comprises reading a marker on the user computer to identify other unsolicited data that has been previously received by the user computer.

4. The method of claim 2, wherein the selecting further comprises reading a marker on the user computer to determine a time since other unsolicited data has been previously received by the user computer.

5. The method of claim 2, wherein the selecting step further comprises reading a marker on the user computer to determine other data, the other data selected from the group consisting of user identity, identity of network sites previously contacted by the user computer, browser identity, identity of content previously displayed on the user computer, user IP address, and user operating system identity.

6. The method of claim 1, further comprising sending the program instructions to the user computer with the user-requested content.

7. The method of claim 1, wherein the sending program instructions further comprises sending the program instructions comprising instructions to open the second window on the user computer, and then to move the second window behind the first window after momentarily presenting the unsolicited data in the second window.

8. The method of claim 1, wherein the sending program instructions further comprises sending the program instructions comprising instructions to open the second window on the user computer, and then to move the second window behind the first window before presenting the unsolicited data in the second window.

9. The method of claim 1, wherein the sending program instructions further comprises sending the program instructions comprising instructions to open the second window behind the first window on the user computer, before presenting the unsolicited data in the second window.

10. A system for presenting unsolicited data over a wide area network to a user, wherein the user operates a browser in a user computer connected to the wide area network, the system comprising:

a server computer adapted for connecting to the wide area network;

content data for presentation in a first window of the browser on the user computer in response to a request for the content data from the user, the content data stored in a memory of the server computer;

a window controller application in a memory of the server computer, the window controller application configured to be sent to the user in response to the request for the content data and to automatically execute after being received by the user computer, comprising instructions for presenting unsolicited data in a second, newly-created window behind the first window so that the unsolicited data is at least substantially obscured by the first window and is contained in a page separate from the content data; and

a server application in a memory of the server computer, comprising instructions for receiving the request for the content data from the user, sending the content data to the user computer, sending the window controller application to the user computer, and selecting the unsolicited data for sending to the user computer.

11. The system of claim 10, wherein the server application further comprises instructions for reading a marker on the user computer to determine user information from the user computer.

12. The system of claim 10, wherein the window controller application further comprises instructions for opening the second window on the user computer, and then moving the second window behind the first window.

13. The system of claim 10, wherein the window controller application further comprises instructions for opening the second window behind the first window on the user computer, before presenting the unsolicited data in the second window.

14. In a wide area network, a method of presenting unsolicited data on a desktop portion of a user computer, comprising:

receiving a request from a user computer for user-requested data;

transmitting said user-requested data to said user computer;

instructing the user computer to display said user-requested data in a first window in a visible display area of said user computer;

transmitting unsolicited data to said user computer in response to receiving said request for said user-requested data; and

instructing the user computer to place said unsolicited data in a second, newly-created window behind said first window, wherein said unsolicited data is in a page separate from and at least substantially obscured by said first window, and cannot be viewed in its entirety unless a user of said user computer subsequently performs a window-controlling action that is not initiated using any portion of said user-requested data.

15. The method of claim 14, wherein said instructing the user computer to place further comprises instructing the user computer, wherein the window-controlling action comprises activating a second-window icon on a taskbar portion of said user computer.

16. The method of claim 14, wherein said instructing the user computer to place further comprises instructing the user computer, wherein the window-controlling action comprises an action performed on said first window.

17. The method of claim 16, wherein said instructing the user computer to place further comprises instructing the user computer, wherein the window-controlling action comprises an action selected from a list of actions comprising reducing said first window, minimizing said first window or closing said first window.

18. The method of claim 14, further comprising selecting said unsolicited data in accordance with a marker stored on said user computer.

19. The method of claim 14, further comprising the:

retrieving a marker stored on said user computer; and

determining from said marker whether said unsolicited data should be transmitted to said user computer.