Recommendation engine for electronic game shopping channel

• US 8,298,087 B1
• Filed: 10/14/2009
• Issued: 10/30/2012
• Est. Priority Date: 01/02/2009
• Status: Active Grant

• Current Assignee: Nintendo of America, Inc. (Nintendo Company Limited)
• Original Assignee: Nintendo of America, Inc. (Nintendo Company Limited)
• Inventors: Smith, Darren
• Primary Examiner(s): McClellan, James S
• Application Number:
  US12/578,790
• Time in Patent Office: 1,112 Days
• Field of Search: 463/42, 463/43, 705/26.7
• US Class Current: 463/42
• CPC Class Codes: A63F 13/35 Details of game servers
• CPC Class Codes: A63F 13/792 for payment purposes, e.g. monthly subscriptions
• CPC Class Codes: A63F 2300/513 server hierarchy, e.g. local, regional, national or dedicated for different tasks, e.g. authenticating, billing
• CPC Class Codes: A63F 2300/5513 involving billing
• CPC Class Codes: A63F 2300/5546 using player registration data, e.g. identification, account, preferences, game history
• CPC Class Codes: A63F 2300/5586 for enforcing rights or rules, e.g. to prevent foul play
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A recommendation service is provided for recommending computer video game titles to players. The recommendation service offers suggestions for game titles to purchase or rent based on playing usage related parameters for each particular player. A profile is created based on several factors that represents the player'"'"'s affinity to each factor. Communication and use of player usage data may be strictly conditioned on a player'"'"'s knowledge and consent.

Claims

1. In a network of distributed personal video game systems connected via a network, a method for recommending video games to a player comprising:

establishing network communications with a player'"'"'s game playing device;

using the established network communications and at least one processor, monitoring the player'"'"'s game playing usage over time, including collecting game playing usage data and associated date of usage;

obtaining the player'"'"'s consent to use the collected game playing usage data and associated date of usage to recommend additional offerings to the user

using the at least one processor, weighting said player'"'"'s collected game playing usage data by age of the collected game playing usage data to provide weighted game playing usage information to thereby take into account the game player'"'"'s changing tastes over time and the game player'"'"'s current game playing preferences while also taking into account the game player'"'"'s historical game playing preferences;

using the at least one processor, enforcing parental controls to avoid recommending mature games to children; and

conditioned on the obtained consent and using the processor, recommending at least one further video game for the player to download over the network based at least in part on said player'"'"'s weighted game playing usage data, including excluding from the recommendation at least one title the user already owns.

2. The method of claim 1 further including creating a score for each of a plurality of video games based on at least three of the following:

genre, platform, ESRB, rating and price.

3. The method of claim 1 further including identifying which games the player already owns and basing said recommended at least one further video game at least in part in response to said identified games the user already owns.

4. The method of claim 1 wherein said recommending takes into account games recommended by a friend of said player.

5. The method of claim 1 wherein said recommending takes into account games said player has recommended to a friend.

6. The method of claim 1 wherein said recommending includes filtering games the player already owns.

7. The method of claim 1 wherein said recommending includes removing games for which the user has previously indicated no interest.

8. The method of claim 1 wherein said recommending includes removing games having a negative recommendation score.

9. The method of claim 1 wherein the processor computes game player affinity based on game profile matrix parameter/value pairs.

10. The method of claim 9 wherein the processor loops through a sequence of matrix parameter/value pairs in the game player'"'"'s game profile matrix for which there are data related to the player, looping through each parameter of the game, and looping through each parameter registered by the player for the game, applies weighting factors, and sums the weighted values of those parameters to calculate an overall affinity and then for each game, and for each parameter for the game, create an overall game profile score.

11. The method of claim 1 further including sorting, with the processor, a filtered list of candidate games selected based on affinity from most to least recommended and outputting the resulting stored list to the player for display.

12. The system of claim 11 wherein the server loops through a sequence of matrix parameter/value pairs in the game player'"'"'s game profile matrix for which there are data related to the player, looping through each parameter of the game, and looping through each parameter registered by the player for the game, applies weighting factors, and sums the weighted values of those parameters to calculate an overall affinity and then for each game, and for each parameter for the game, create an overall game profile score.

13. A network of distributed personal video game systems comprising:

a server;

a network coupled to said server;

a plurality of personal video game playing devices communicating with the server over the network, each personal video game playing device monitoring player game playing usage over time and reporting said usage over time to the server after knowledge and consent by the associated user;

a storage device that stores reported usage data over time in association with when associated usage occurred;

said server being coupled to the storage device and executing instructions that control said server to weight reported game playing usage by age of the usage data and recommend at least one further video game to the user based at least in part on said player game playing usage as weighted by age to thereby ensure that older usage has less influence on recommendations than more recent usage to account for the player'"'"'s changing tastes, including excluding from the recommendation at least some games the user already owns and enforcing parental controls to avoid exposing children game players to mature games without parental consent.

14. The network of claim 13 wherein said server is configured to ascertain a game player'"'"'s favorite game character and bases a recommendation at least in part on said ascertained favorite character.

15. The network of claim 13 wherein said server is configured to filter recommended games based on parental controls.

16. The system of claim 13 wherein the server computes game player affinity based on game profile matrix parameter/value pairs.

17. The method of claim 13 further including sorting, with the server, a filtered list of candidate games selected based on affinity from most to least recommended and outputting the resulting stored list to the player for display.