Mobile dynamic advertisement creation and placement

• US 8,301,125 B2
• Filed: 05/29/2012
• Issued: 10/30/2012
• Est. Priority Date: 09/14/2005
• Status: Expired due to Term

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis, Karasic, Neal J.
• Primary Examiner(s): Tran, Cong
• Application Number:
  US13/483,021
• Publication Number:
  US 20120239498A1
• Time in Patent Office: 154 Days
• Field of Search: 455405-408, 4554121-4122, 4554141-4144, 455/466, 705 1449- 1464
• US Class Current: 455/414.1
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/46 for recognising users' preferences

Abstract

A system for targeted delivery of advertising including the steps of: (i) receiving a navigation request from a mobile communication facility including a user selection of a first advertisement displayed on the mobile communication facility; (ii) receiving an indicator input including (a) a geographical location and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (iii) dynamically creating second and third advertisements configured to be displayed on the mobile communication facility based on the navigation request and/or the indicator input, and a rendering capability of the mobile communication facility; (iv) transmitting the second advertisement to the mobile communication facility; (v) caching the third advertisement until a determination is made that the user is situated in a different geographical location; and (vi) transmitting the third advertisement to the mobile communication facility.

Claims

1. A system for targeted delivery of advertising on a plurality of mobile communication facilities, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(i) receiving a navigation request from a mobile communication facility, wherein the navigation request comprises an action by a user with the mobile communication facility, wherein the action is a user selection of a first advertisement displayed on the mobile communication facility;

(ii) receiving an indicator input, wherein the indicator input comprises data corresponding to (a) a geographical location in which the user is situated and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location, wherein the queries are substantially related to each other or accesses to content are substantially related to each other, wherein the substantially related queries or substantially related accesses to content have been increasing in frequency prior to receipt of the navigation request;

(iii) dynamically creating second and third advertisements configured to be displayed on the mobile communication facility, wherein the second advertisement is based at least in part on the navigation request, the indicator input, and a rendering capability of the mobile communication facility determined by a make or model thereof, and wherein the third advertisement is based at least in part on the navigation request and a rendering capability of the mobile communication facility determined by a make or model thereof;

(iv) transmitting the second advertisement to the mobile communication facility for display thereon;

(v) caching the third advertisement until a determination is made that the user is situated in a different geographical location; and

(vi) transmitting the third advertisement to the mobile communication facility for display thereon.

2. The system of claim 1, wherein the indicator input further comprises data provided by a wireless provider.

3. The system of claim 2, wherein the data is a transaction history associated with the user.

4. The system of claim 1, wherein the geographical location is determined via Wi-Fi triangulation.

5. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to target delivery of advertising on a plurality of mobile communication facilities by performing the steps of:

(i) receiving a navigation request from a mobile communication facility, wherein the navigation request comprises an action by a user with the mobile communication facility, wherein the action is a user selection of a first advertisement displayed on the mobile communication facility;

(ii) receiving an indicator input, wherein the indicator input comprises data corresponding to (a) a geographical location in which the user is situated and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location, wherein the queries are substantially related to each other or accesses to content are substantially related to each other, wherein the substantially related queries or substantially related accesses to content have been increasing in frequency prior to receipt of the navigation request;

(iii) dynamically creating second and third advertisements configured to be displayed on the mobile communication facility, wherein the second advertisement is based at least in part on the navigation request, the indicator input, and a rendering capability of the mobile communication facility determined by a make or model thereof, and wherein the third advertisement is based at least in part on the navigation request and a rendering capability of the mobile communication facility determined by a make or model thereof;

(iv) transmitting the second advertisement to the mobile communication facility for display thereon;

(v) caching the third advertisement until a determination is made that the user is situated in a different geographical location; and

(vi) transmitting the third advertisement to the mobile communication facility for display thereon.

6. The computer readable medium of claim 5, wherein the indicator input further comprises data provided by a wireless provider.

7. The computer readable medium of claim 6, wherein the data is a transaction history associated with the user.

8. The computer readable medium of claim 5, wherein the geographical location is determined via Wi-Fi triangulation.