Modal advertising for wireless devices

• US 8,301,278 B1
• Filed: 12/21/2006
• Issued: 10/30/2012
• Est. Priority Date: 12/21/2006
• Status: Expired due to Fees

• Current Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Madigan, Edwin F.
• Primary Examiner(s): Flanders, Andrew C
• Application Number:
  US11/614,347
• Time in Patent Office: 2,140 Days
• Field of Search: 700/94, 455/3.06
• US Class Current: 700/94
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

Methods and computer-readable media are provided for the delivery of digital content to mobile devices. An audio content, a video content or an audio-video content is associated with a web page and the web page is published to a server location suitable for viewing. Once the web page is selected, the content is sent to the wireless device through streaming or by initiating a download. After the content is available to the device, an application programming interface executes the content for the user to listen, view or both.

Claims

1. A method of providing an audio content for delivery through one or more networks to a mobile communications device with a web browser, said method comprising:

receiving said audio content in a computer-readable format;

associating said audio content with an ad unit within a web page based on the audio content comprising at least a portion of an advertising content of said ad unit, wherein associating said audio content with said ad unit within said web page includes associating each of a plurality of segments of said audio content with a respective instance of a plurality of instances within said ad unit, and wherein only one instance of said plurality of instances within said ad unit is displayed on said mobile communications device at any given time;

publishing said web page with said ad unit and said audio content to a server; and

communicating said web page to said mobile communications device by a wireless web carrier or wireless provider, and

wherein when said ad unit is displayed an audio interface is automatically executed within said web browser to play said segment of said audio content for said respective instance within said web page on said mobile communications device, said audio content providing at least a portion of the advertising content for said ad unit.

2. The method of claim 1, wherein said web page is an advertising unit.

3. The method of claim 1, wherein said web page includes a link to access said audio content.

4. The method of claim 1, wherein said audio content is delivered by streaming said audio content through said one or more networks.

5. The method of claim 1, wherein said audio content is delivered by downloading a file to said mobile communications device through said one or more networks.

6. One or more non-transitory computer-readable media having computer-useable instructions embodied thereon for performing a method of providing an audio content for delivery to a mobile communications device with a wireless web browser, said method comprising:

identifying said audio content in a computer-readable format to associate with an ad unit within a web page;

associating said audio content with said ad unit within said web page based on said audio content comprises at least a portion of an advertising content of said ad unit, wherein associating said audio content with said ad unit within said web page includes associating each of a plurality of segments of said audio content with a respective instance of a plurality of instances within said ad unit, and wherein only one instance of said plurality of instances within said ad unit is displayed on said mobile communications device at any given time;

publishing said web page to a server; and

communicating said audio content to said mobile communications device through a wireless web carrier or wireless provider,

wherein said segments of said audio content are automatically executed by an audio interface within said web browser to play said audio content on said mobile communications device when said respective instance of said plurality of instances within web page is presented to a user.

7. The media of claim 6 wherein said web page is an advertising unit.

8. The media of claim 6, wherein said audio content is available at said mobile communications device by selecting a link.

9. The media of claim 6, wherein said audio content is streamed to said mobile communications device.

10. The media of claim 6, wherein said audio content is loaded as a file on said mobile communications device.

11. A method for providing a digital content for delivery through one or more networks to a mobile communications device, said method comprising:

providing said digital content in a computer-readable format from a server to said mobile communications device through said one or more networks, wherein said one or more networks include one or more wireless networks;

associating said digital content with an advertising unit within a web page displayed at said mobile communications device wherein said digital content is associated with said advertising unit within said web page in said server or said digital content is associated with said advertising unit within said web page in said mobile communications device, wherein associating said digital content with said advertising unit includes associating each of a plurality of segments of said digital content with a respective instance of a plurality of instances within said advertising unit, and wherein only one instance of said plurality of instances within said ad unit is displayed on said mobile communications device at any given time; and

communicating said web page with said advertising unit and said digital content to said mobile communications device,

wherein each of said segments of said digital content is automatically executed by one or more interfaces available on said mobile communications device when said respective one of said plurality of instances in said web page is displayed by said mobile communications device, and

wherein said digital content includes one or more of audio and video content and comprises at least a portion of an advertising content of said advertising unit.

12. The method of claim 11, wherein said communicating step comprises receiving a selection of a link to begin communicating said web page.