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Method and apparatus for providing supplemental video content for third party websites

  • US 8,301,596 B2
  • Filed: 06/24/2010
  • Issued: 10/30/2012
  • Est. Priority Date: 01/15/2010
  • Status: Active Grant
First Claim
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1. A method for providing new supplemental substantive video content in a distributed web page, the method comprising:

  • configuring at least one coded instruction for embedding into a webpage, the at least one coded instruction executable for determining an address of a requested webpage in which the at least one coded instruction is embedded and transmitting the address to a content enhancement server, wherein the webpage comprises a link to a second webpage;

    transmitting the at least one coded instruction from the content enhancement server to the host server;

    receiving an address of the requested webpage from a client computer that has obtained the webpage from the host server, wherein the address of the requested webpage is transmitted at least in part by execution of the at least one coded instruction on the client computer;

    parsing the webpage to identify the link to the second webpage;

    accessing content in the second webpage;

    generating keywords from the requested webpage and the second webpage in the content enhancement server, based on the address of the requested webpage received from the client computer;

    generating supplemental video content information from the keyword generated in the content enhancement server, the supplemental substantive video content information identifying video content supplementing the substantive content of the webpage; and

    transmitting the supplemental substantive video content information from the content enhancement server to the client computer configured for outputting the video content by a media player application executing on the client computer.

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