Content item location arrangement
First Claim
Patent Images
1. A method, comprising:
- receiving content items for rendering at respective content item locations in a content page, each of the content items having a rank score indicating a relative likelihood that a user will access the corresponding content item;
determining rendering locations for displaying advertisements in the content page, each of the rendering locations being proximate to a content item location of at least one of the content items in the content page;
ranking the rendering locations based on rank scores of the content items, wherein the rendering locations are assigned a rank based on rank scores of content items proximate to the rendering locations;
receiving multiple advertisements, each of the advertisements being associated with one or more performance measures each indicating an effectiveness of the corresponding advertisement; and
providing the content page for display, the content page comprising the content items and advertisements, the advertisements to be rendered at the rendering locations, wherein an advertisement associated with a higher effectiveness is placed at a higher ranked rendering location, wherein the method is performed by one or more computer devices.
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Abstract
One or more content items associated with a content property are identified, each of the one or more content items associated with one or more performance measures. A rank score is determined for each of the one or more content items. One or more locations are identified for display proximate to the one or more content items based on the rank score for each of the one or more content items, and one or more other content items are provided for display in each of the one or more content item locations.
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Citations
21 Claims
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1. A method, comprising:
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receiving content items for rendering at respective content item locations in a content page, each of the content items having a rank score indicating a relative likelihood that a user will access the corresponding content item; determining rendering locations for displaying advertisements in the content page, each of the rendering locations being proximate to a content item location of at least one of the content items in the content page; ranking the rendering locations based on rank scores of the content items, wherein the rendering locations are assigned a rank based on rank scores of content items proximate to the rendering locations; receiving multiple advertisements, each of the advertisements being associated with one or more performance measures each indicating an effectiveness of the corresponding advertisement; and providing the content page for display, the content page comprising the content items and advertisements, the advertisements to be rendered at the rendering locations, wherein an advertisement associated with a higher effectiveness is placed at a higher ranked rendering location, wherein the method is performed by one or more computer devices. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
one or more computer devices programmed to perform operations comprising; receiving content items for rendering at respective content item locations in a content page, each of the content items having a rank score indicating a relative likelihood that a user will access the corresponding content item; determining rendering locations for displaying advertisements in the content page, each of the rendering locations being proximate to a content item location of at least one of the content items in the content page; ranking the rendering locations based on rank scores of the content items, wherein the rendering locations are assigned a rank based on rank scores of content items proximate to the rendering locations; receiving multiple advertisements, each of the advertisements being associated with one or more performance measures each indicating an effectiveness of the corresponding advertisement; and providing the content page for display, the content page comprising the content items and advertisements, the advertisements to be rendered at the rendering locations, wherein an advertisement associated with a higher effectiveness is placed at a higher ranked rendering location. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A memory device storing computer program instructions that, when executed, cause a one or more computing devices to perform operations comprising:
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receiving content items for rendering at respective content item locations in a content page, each of the content items having a rank score indicating a relative likelihood that a user will access the corresponding content item; determining rendering locations for displaying advertisements in the content page, each of the rendering locations being proximate to a content item location of at least one of the content items in the content page; ranking the rendering locations based on rank scores of the content items, wherein the rendering locations are assigned a rank based on rank scores of content items proximate to the rendering locations; receiving multiple advertisements, each of the advertisements being associated with one or more performance measures each indicating an effectiveness of the corresponding advertisement; and providing the content page for display, the content page comprising the content items and advertisements, the advertisements to be rendered at the rendering locations, wherein an advertisement associated with a higher effectiveness is placed at a higher ranked rendering location. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification